Post on 18-Feb-2017
transcript
PANO- REBRANDING 2014
Dacey HorohoePublic Relations Campaigns/Comm 452
Dr. Jennifer Wood
So what exactly does rebranding mean?
Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors.
Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords.
The goal of rebranding is to influence a customer's perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
According to whatis.com:
PANO Current Logo
Since 1984 (founding of PANO) this logo has been in place.
What else are we missing?!?!?!
Vision: We envision a vibrant, thriving community where people realize their highest aspirations.
Mission: PANO leads Pennsylvania's Community Benefit Sector to achieve its fullest potential.
In 2013, PANO approved a new mission and vision statement as follows:
Oh, that’s it a new LOGO!
Revisiting slide number 2, if you recall, rebranding entailed:
the creation of a new look and feel for an established product in order to differentiate the product from its
competitors.
*Since the updated mission and vision statement takes care of the new feel, the new logo along with the creation
of other materials will help create the overall feel of a REBRAND.*
Local Events with involved nonprofits: Give various nonprofits balloons to hand out
(expos, street fairs, information sessions etc.)
External promotionalProduct ideas
Provide legislation, and all other government officials tote bags to use for various shopping
activities!!
Biking waterbottles can be given to nonprofits involved in maintaining physical fitness in their
communities!
Internal Materials
When rebranding, it is VITAL that all employees are aware of the rebrand. Ensuring that all internal pieces are using the new colors, logos and any other creative changes will help the process become more cohesive.
Letterhead
Community Materials
Poster to advertise monthly themed meeting talked about in the 2014-2017 Strategic Plan
Poster
Postcard will be sent out in all 64 counties (discount for mass quantities)
Community Wide PANO
Informational Postcard
Will show support for PANO and can have other organization logos that belong to PANO
printed on the sides
Small lawn sign