TAY SIEW WEN 0322879SII SIAW HUA 0322608LEONG LI JING 0323628THAM KAI LOON 0323593
MARKET ANALYSIS
MARKET- Niche markets
- Background slightly high- Average income- People who:
Interest in detox Have body disease Love healthy lifestyle
CUSTOMER
COMPETITORSLIM THERAPY
Strengths - Fast result
Weakness- Easy to return
ORGANIC FOOD SHOP
Strengths- Improve healthiness
Weakness- Taste bad or tasteless- Trouble to cook it
INSTANT FRUIT JUICE STORE
Strengths- Dehydrate
Weakness- Expensive- Not fresh after a
period
TWG TEA STORE
Strengths- High class and fancy
Weakness- Expensive- Lack of knowledge of
detox- Not 100% organic
MARKETING STRATEGIES
PRODUCT BENEFITS
SERVICE BENEFITS- Know well about your own body- Body test- Reduce the chance to get allergic- Effectively improve healthiness by knowing your own body status
- Reduce the chance to get disease- Improve immune and digestive system- To obtain nutrition that they can’t obtain in daily life
SALES STRATEGIES- Shop lot - Online- Monthly Deliver Service (MDS)- Phone call
PRICING
PRODUCTS QUANTITY SELLING PRICE COST PRICE
HLFTEA ECONOMIC TEABAGS 20 teabags (200g)
RM 50.00 RM 40.00
HLFTEA VALUE BOTTLED TEA 400g RM 90.00 RM 81.00
DRI FRUYT FAMILY PACK 500g RM 28.00 RM 20.00
DRI FRUYT BREAKFAST STICK 10 sticks RM 25.00 RM 18.00
ADVERTISING AND PROMOTIONAL ACTIVITIES- Multimedia advertising (TV & radio)- Online advertising (YouTube)- Artist endorsement- Cooperate with gym center - DETOX program- GST INCLUDED- HLFTEA Bottled Tea refill with 10% discount
MANAGEMENT STRATEGIES
PARTNERSHIP- Easier to get capital to start a business- Shared responsibilities and works- Planning to be franchisor in future- Motivate among each other
DIRECTOR- Innovate new programs- Control financial and stocks flow- Research to produce new products
MARKETING- Marketing strategy planning- Sales and stock arrangement - Tracking the sales figures
ADVERTISING- Advertising- Event and promotion - Endorsement- Brand image
FINANCIAL- Control budget- Control expenses- Monthly financial report- Yearly profit and lost account
DIRECTOR
CO-DIRECTOR
FINANCIAL ADVERTISING MARKETING MANAGEMENT PUBLIC RELATION MANAGER
WORKERS
ASSETS
CASH RM 200,000
BUILDING RM 500,000
BANK LOAN RM 100,000
RM 800,000
STARTING EXPENSES
Product and Packaging RM 20,000
General Expenses (Salary & Utility) RM 10,000
Selling Expenses (Advertising & Promoting) RM 65, 000
Renovation of building RM 100,000
RM 195,000
FINANCIAL PLAN
PROFIT FIGURES OVER THE NEXT 3 YEARS
1st Year 2nd Year 3rd Year
FORECASTED SALES OVER THE NEXT 3 YEARS :ESTIMATED RM100,000 YEARLY
PROFIT & LOSSES: 25% EACH OWNER
- Increase company’s popularity- Maintain the endorsement- Advertising- Sponsor events (TV shows, sports event)- Quality guarantee
BUSINESS ISSUES
- People do not familiar with company’s brand More advertising and promoting activity
- Similar products in the market More incentive products or packages
- Financial crisis Unemployment Hiring smart
- Brand became normal over years Better sales plan
Give Your Health A Clean, Give Your Health A Tea.
HLF.TEA
REFERENCE
https://www.twgtea.com/http://www.melilea.com/http://www.melilea.com/melilea-detox-program/http://lifejuiceco.com/http://saimnicy.blogspot.my/2012/12/be-lohas-healthy-cuisine-bms-organic.html