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ERWIN PARENGKUANFOUNDER TALKINC
CITRA DIRI
KEHUMASAN
SayaMemilih
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3 kata kunci
CITRA DIRI
saya sebagai
HUMAS
KEMENDIKBUD
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Indonesia
Air
Dalam Kemasan
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Indonesia
Nyentrik
Penyanyi
Perempuan
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Melly Goeslaw
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Natural Buatan
7
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Natural Buatan
9
Indonesia
Elegan
Penyanyi
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CITRA DIRI
NATURAL
KONSISTEN
JUJUR
SPONTAN
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CITRA DIRI
BUATAN
SIAPA anda dan ingin menjadi
HUMAS seperti apa
APA tujuannya
BAGAIMANA melakukannya
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Impresi yang mencerminkannilai, keterampilan, perilaku dan prestasi
yang tercipta secara sengaja ataupun tidaksengaja dengan tujuan mencitrakan diri
Erwin Parengkuan dan Becky Tumewu. 2014 Personal brandinc. Rahasia sukses bertahan di karir © Copyright, 2018
KEKUATAN TUJUAN
KomponenTambahan
KomponenUtama
KEBERHASILAN
NILAI
PERILAKU
KETERAMPILAN
PENAMPILAN
KEUNIKAN
OTENTIK
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JUJUR
DISIPLIN
RENDAH HATI
PERFEKSIONIS
RASIONAL
GAIRAH
SABAR
PENGARUH
KASIH SAYANG
KERJA KERAS
KEADILAN
KEBAIKAN
IDEALIS
TEGUH
ASERTIF
DERMAWAN
KESEMPURNAAN
KEPEMIMPINAN
PELAYANAN
MENGHARGAI
TERPERCAYA
SEIMBANG
KELUARGA
BELAJAR
KETEKUNAN
POSITIF
MENGHORMATI
Nilai
KEMENDIKBUD RI
Memiliki Integritas
Kreatif & Inovatif
Inisiatif
Pembelajar
Menjunjung Meritokrasi
Terlibat Aktif
Tanpa Pamrih
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Analisa MempertahankanImplementasi
3 Langkah
Pengembangan Citra
Diri
Apa yang ingin anda raih?© Copyright, 2018 18
Siapa anda?
Bagaimana anda ingin dinilai?
ANALISA
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Ciptakan
merk anda
IMPLEMENTASI
Ciptakanekosistem
anda
Ciptakanjaringan
anda
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Buat konten orisinil Dengarkan &
Perhatikan
Terlibat & Berbagi
MEMPERTAHANKAN
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CITRA DIRICITRA
INSTITUSI
KEMENDIKBUD
KEHUMASAN
7 AREA KEHUMASAN
Komunikasi Internal
Relasi Media
Perencanaan Kegiatan
Media Digital
Manajemen Reputasi
Relasi Komunitas
ManajemenKrisis
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DISKUSI KELOMPOK
Susunlah suatu program
menggunakan langkah kehumasan
& cara mengukur efektivitasnya
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4 Langkah Kehumasan
AnalisaSituasi
Perencanaan& Strategi
Komunikasi & Implementasi
Penilaian & Evaluasi
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Analisa Situasi:
Tajam
Spesifik
Kebutuhan
Perencanaan & Strategi:
Unik & Berbeda
Penanganan Media
Komunikasi & Implementasi:
Promosi
Konferensi Pers
Pelaksanaan Program
Penilaian & Evaluasi:
Survei
Tinjauan
Paska-program
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3 Cara Mengukur Efektivitas Kehumasan
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ANALISA
PUBLISITAS
SURVEI OPINI
PUBLIK
EVALUASI
MEDIA SOSIAL
Tujuan HUMAS adalah…
Publisitas
Pencitraan
Opini
Pengetahuan
Relasi© Copyright, 2018 28
Kode Etik HUMAS
Pasal 1
KOMITMEN PRIBADI
Pasal 2
PERILAKU TERHADAP KLIEN ATAU ATASAN
Pasal 3
PERILAKU TERHADAP MASYARAKAT & MEDIA MASSA
Pasal 4
PERILAKU TERHADAP SEJAWAT
Standar moral
Utamakan kepentingan Indonesia
Serasi & selaras
Jujur
Tidak mewakili 2 atau lebih pihakberbeda kepentingan
Menjaga kerahasiaan & kepercayaan
Menjaga martabat & reputasi
Tidak merendahkan pihak lain
Anti KKN
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Disadur dari Kode Etik Profesi Humas http://www.perhumas.or.id/?page_id=24
Belajar dari kesuksesan
MAGNUM
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➜ Media cetak: Harian atau mingguan?
➜ Siapa pemiliknya?
➜ Fokus dan cakupan berita?
➜ Pembacanya atau audiensnya?
➜ Adakah liputan khusus?
➜ Hubungan dengan perusahaan?
Berhadapan dengan Media
Tanya
kan
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Media Sosial DigitalisasiPendekatan
barukehumasan
Berlanjut di sesi berikutnya!
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OUR FACILITATORS
Facilitator’s Resume
Erwin Parengkuan
Erwin Parengkuan is a Managing Director and Facilitator of TALKINC as well as a certified Professional Coach with extensive experience in the field of communication for more than two decades. He started his career as Radio Presenter back in late 1989 and he was one of the creative team members of Prambors Radio in that period of year. His Career in Entertainment Industry has been going extraordinary well that leads to the opening of communication school together with his colleague Becky Tumewu in year 2004.
Erwin’s expertise in coaching and training has improved many of his apprentices in a variety of communication elements such as presentation skills, vocal controlling, boosting confident, how to dress-up and assess others’ character and personality (based on one of his books ‘Click!’ and Understand-inc People.
Erwin has now become the most reputable public speaker with his continuous success in delivering best advise as Personal Branding Specialist for CEO’s from different types of industry, company owners, politicians, government officials, and public figure.
His value in sharing the knowledge to everyone eventually encourages him to become a writer and 3 national best seller books have been produced which are Talkinc Points (2008), Smart Eating (2012), and Understand-inc People (2017). Moreover, he had won an International Award from Gourmand and World Cookbook 2014.
Finally, the father of 4 children who like to cook and gardening has a motto, ‘life is a self-actualization’.
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