7/18/2019 Dulce Trato Minnies

http://slidepdf.com/reader/full/dulce-trato-minnies 1/4

I. INFORMACION GENERAL:1.1. NOMBRE DE LA EMPRESA: “DULCE TRATO- REPOSTERÍA”1.2. NOMBRE DEL PRODUCTO: “DULCE TRATO MINNIE’S”1.3. ÁMBITO GEOGRAFICO DEL PROYECTO: “PIURA-PERÚ”.

II. DETERMINACION DE LA IDEA DE NEGOCION!"#$%$ & P'&()*% I$% $ N+&!#&

“C&*,%'#' '+%)&" /!0%" ",!#%)"”

“R,&"'% $%))",%'% /!0%" ",!#%)"”

“S%#"/%!' +"&”   “T#$% $ ',&"'% $%))" ,'"&%)#4%$&"6D)!T'%&”

RESPOSTERÍA:DULCE TRATO-

minnie’s

7/18/2019 Dulce Trato Minnies

http://slidepdf.com/reader/full/dulce-trato-minnies 2/4

III. MISI7N Y 8ISI7N EMPRESARIAL

8ISI7N: E"%()!' % “D)! T'%&” !&*& % *,'"% %)% 9%+%'$#% )% )%(&'%!# !&*'!#%)#4%!# $,%")" $%))"5 $&$ " )#$'%4+& '+#&%)

,'&!!# "%%) )& !&9#'% % $ )%" ,'#!#,%)" &/'!' ,'&$!&" $ ',&"'%5 $#"#+#;$&" ,&'" 9%'#$%$ "%(&'"5 "#)&" $ $%))" )% *<&'!%)#$%$5 %) *<&' ,'!#&.

MISI7N: S&*&" % *,'"% = ("!% "%#"/%!" )%"!"#$%$" +"&" $ "'&" !)#"5 % '%9;" $% +%*% $ "%(&'" &/'!#;$&)" ,'&$!& $!%)#$%$5 ,%'% !%)=#' &!%"# *&*& $) $% %"#

!&9'#' )&" !'&"5 )%" !)('%!#&" *,'"%'#%)" $ "'&" !)#" *&*&"**&'%()".

I8. OB>ETI8OS ESTRATEGICOS O(<#9&" $ ?%4%":• E"% *,'"% # !&*& &(<#9& ' *@" +%%!#%"

$ )& #9'#$& +%%$& %,'&#*%$%* *@" $ 2

• I9'#' !&"&" !"%'#&" !&*& )&" #"*&" ,%'% )%(% ,'&$!!# $ "'&" ,'&$!&" %" $%') %*<&' !%)#$%$ %) ,()#!&

• D#"'#(#'*&" )%" +%%!#%" $ "'% *,'"% ,%'%%" ' ',%'& =#%#9& % &$& ) ,'"&%) $%!'$& % " $"*,&

• R%)#4%' ',&'" ?%!#'&" =#!%)* ,%'% ,&$'$%'&" !% $ )%" *<&'%" = !"#% "'&

,'&!& $ )%" ,;'$#$%" & +%%!#%" = ,$ ))+%'% ' "'& +&!#&.

7/18/2019 Dulce Trato Minnies

http://slidepdf.com/reader/full/dulce-trato-minnies 3/4

O(<#9&" $ 9%":• I'&$!#' ,'&$!&" 9&" : N"'& &(<#9& " !&%'

!& % (%" $ $%&" )% = " #!)% )% *%"9%'#%$% +%*% ,%")" ,&"'" 5 %$*%" $*%'&" !&"% #&9%!#& ,%'% ,&$' !('#')%" $*%$%" $ &$&" "'&" !&"*#$&'".

• M%' ,'!#&" %!!"#()" 5 ,%'% = &$& #,& $!&"*#$&'" ,$% %$=#'#)&" 5 )&+'%$& %"# ="'& ,'&$!& & "&)& ))+ % +',& $'*#%$& 5"#& = ,$% "' !&"*#$& ,&' &$& #,) $ ,()#!&.

•  T' $#"& %$!%$& ( *%#*#& $

"'%" #"%)%!#&" !& )% ?%)#$%$ $ '%"*##' %#*%+ $ % *,'"% "'#% '",&"%() 5 !%,%4 $"%#"/%!' )%" !"#$%$" = $*%$ ) !)# *%$'*&" % (% !%)#$%$ 5 ( "'9#!#& 5,)!'#" 5 !.

O(<#9&" $ M%'H#+:• P'&*&!#&%' "'% *%'!% $ *%'% ?$$#+%. S#$&

!&0'" !& )& = ,'&*&!#&%*&"5 !& )& =

&/'!*&" !&!'%*5 % '%9;" $ $#9'"&" *$#&": T95 '%$#&5 #'5 (%'"5 *'%)" ",'*'!%$&"5& !'&" $ *%&' !&!''!#%5 !.

• F#$)#4%' % "'&" !)#" %"+'%' ?%!#'%*"'%" ,'"%!#&". S#$& )% *<&' *%'% $0%!')&5 ",'%$& "#*,' "" ,!%#9%". C& "“,)"”5 = &" $#/'!#%'@ $ )% !&*,!#%. E?!%!#%

?!#!#%5 " ,&$'@ $ *%#?"& "#*,'.

• P&"#!#&%' "'% *%'!% )% * $ "'& ,()#!&&(<#9&5 %"&!#@$&)% % &" 9%)&'" !&*,%'#$&" "%()!#$& 9!)& *&!#&%). A" *#"*&5

7/18/2019 Dulce Trato Minnies

http://slidepdf.com/reader/full/dulce-trato-minnies 4/4

,&"#!#&%')% ) *'!%$&5 !&*& )$' 9%" %!# %) !)#.

O(<#9&" $ P'&$!!#:• I!'*%' "'% ,'&$!!# 1 !%$% "#"

*"".• R%)#4%' "$#& $ *'!%$&.• B'#$%' !%,%!#%!# ',&"'% % "'&" '%(%<%$&'"

,'*%* #9#'#$& J $ "'%" 9%".• I!#9%' %) ,'"&%) = !& "" #$%" !&'#(% % )%

*<&'% !&#%.• E)%(&'%' ,'&$!&" $ !%)#$%$.• M%' )%" !&$#!#&" !&*#!%" "%()".• P'&9' ) =#,%*#& !"%'#& ,%'% (

/!#&%*#& $ )% *,'"%.• L&+'%' = ) !)# =$ "%#"/!0& !& "'&"

,'&$!&".• E,%$#'&" !& *@" $ J 9&" ,&" $ 9%" %

#9) '+#&%).

O(<#9&" $ R!'"&" K*%&":• P'&,&'!#&%' )%" !&$#!#&" $ 0#+# "+'#$%$ ,%'%

&(' %*(# %$!%$&• E)9%' )% ,'&$!#9#$%$ $) ,'"&%)5 9% )% !%,%!#%!#,'*%5 ,%'% ,'&*&9' )% ?!%!#% )% ?!#!#%