Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
AUTORES DEL ESTUDIO
Javier Rodríguez-BorladoDirector I + D ITGT
Aurelio MendiguchíaDirector Técnico ITGT
Ignacio VillalbaProfesor Asociado ITGT
Paul O. A. OlayideAsistente investigación
MaquetaciónJuan María Ortiz de UrbinaProfesor Asociado ITGT
ITGTC/. Pío Felipe,12 · 28038 Madrid
Teléfono: 91 477 25 00 · Fax: 91 478 27 59www.itgt.es
2010 Instituto Tecnológico y Gráfico Tajamar (ITGT)
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Indice de contenidos
5Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Indice de contenidos
Indice de contenidos
Abstract ............................................................................................................................................................ 7
Introducción y utilidad del estudio ................................................................................................................... 9
Objetivos ........................................................................................................................................................... 9
Estudio de la literatura existente ...................................................................................................................... 10
Metodología
• Elaboración de un primer borrador de Contenidos Relevantes ............................................................. 11
• Obtención de los currículos detallados de las Universidades ............................................................... 11
• Adecuación de los Contenidos Relevantes en función de datos obtenidos .......................................... 12
• Distribución de contenidos de cada universidad en los Contenidos Relevantes .................................. 13
• Confección de la tabla comparativa y obtención de resultados ............................................................ 13
• Contraste externo .................................................................................................................................. 14
Resultados Obtenidos
• Descripción detallada de contenidos ofertados .................................................................................... 15
• Glosario de palabras clave o “Key Words” referenciado a cursos ........................................................ 47
• Distribución de tiempo dedicado a cada Contenido Relevante ............................................................. 56
Análisis de los resultados ................................................................................................................................. 88
Conclusiones .................................................................................................................................................... 90
Referencias ....................................................................................................................................................... 93
Anexo I
Listado de Universidades utilizadas en el estudio. ........................................................................................... 97
Anexo II
Contenidos Relevantes en español e inglés ..................................................................................................... 102
7Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Abstract
Abstract
La industria gráfica ha sufrido cambios muy importantes en los últimos años principalmente debido a la aparición de nuevas tecnologías y a la evolución de los hábitos de consumo.
Las instituciones académicas deben conocer e incorporar esos cambios en sus programas de manera que formen profesionales preparados para cubrir las demandas y las expectativas que les va a pedir los usuarios.
Una manera de ver como adaptarse a este cambio es estudiar como lo han hecho instituciones académicas en países donde por un lado existe una mayor conexión entre el mundo académico y el profesional y por otro los avances tecnológicos han sido incorporados antes por los usuarios finales.
Los principales objetivos de este estudio eran:
• Estudiar las titulaciones que se están ofreciendo en Norteamérica y Norte de Europa en el sector Gráfico.
• Analizar cuales son los conceptos a los que se les da un mayor peso dentro de estas carreras estableciendo una cierta cuantificación.
• Realizar un listado de conceptos, palabras clave o “key words” referenciado universidades y cursos específicos donde se tratan esos conceptos.
Las principales conclusiones obtenida del análisis de los programas fueron:
• Es complicado obtener información detallada de los programas ofertados por las universidades europeas.
• Existe una ruptura entre la parte de diseño y la parte de producción, con un mayor peso de la primera.
• Se da poco peso a la enseñanza de software específico primándose más la parte de concepto, o la de integración de procesos.
• El Diseño Web y multimedia ya está presente en todos los programas con un peso significativo.
• La dedicación de tiempo asignada a formarse en la tecnología de impresión flexográfica supera a la tecnología Offset.
• Dentro de los procesos de impresión, se da mayor importancia a como interactúan las materias primas (tinta y papel) que al propio sistema específico de impresión.
• Los acabados tienen un peso específico importante.
• Se consideran necesarios conocimientos de componente industrial del proceso (gestión de costes, gestión de producción, aspectos empresariales, etc.) junto con gestión de bases de datos.
Además de las conclusiones obtenidas, el estudio ha generado también un glosario de palabras clave o “key words” que puede resultar de gran utilidad.
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9Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Introducción y utilidad del estudio
Introducción y utilidad del estudio
La industria gráfica ha estado inmersa en un entorno muy dinámico e inestable desde hace más de una década. Esto se debe, entre otras razones, al desarrollo tecnológico y a los cambios en los hábitos de consumo.
Este entorno no es el mejor ni para la industria gráfica ni para los centros de formación. Las instituciones académicas tienen muchas dudas con respecto a las habilidades que deben impartir a los estudiantes. Cada institución está tratando de organizar el mejor plan de estudios por su cuenta.
La realización de un estudio comparativo de los contenidos más relevantes enseñados en otras instituciones puede ser muy útil, bien para reafirmarse en el actual plan de estudios, bien para incorporar nuevos contenidos.
Objetivos del estudio
Los principales objetivos que se plantean en este estudio son:
• Estudiar las titulaciones que se están ofreciendo en Norteamérica y Norte de Europa en el Sector Gráfico, comprobando si existe una cierta uniformidad en los conceptos enseñados en distintas universidades.
• Analizar los conceptos a los que se les da un mayor peso en estas carreras y establecer una cierta cuantificación.
• Realizar un listado de conceptos, palabras clave o “key words” referenciado universidades y cursos específicos donde se tratan esos conceptos.
Limitaciones del estudio.
A la hora de realizar este estudio se han dado una serie de limitaciones. Algunas se detectaron antes del inicio del proyecto y otras se descubrieron al obtener la información. Las limitaciones más importantes han sido:
• El Proyecto se reduce al estudio de los currículos que se están ofreciendo actualmente en las distintas instituciones académicas. Por lo tanto, los resultados no tienen en cuenta cómo han evolucionado estos currículos en el tiempo.
• Con el fin de estudiar currículos comparables en todas las universidades, se han omitido programas Máster, y se han analizado sólo los estudios denominados “Bachelor”, que serían los equivalentes a los grados en la estructura académica universitaria actual.
• Sólo se ha tenido en cuenta para el estudio aquellos cursos que eran obligatorios para la obtención de la titulación pertinente y que estaban relacionados de alguna manera con el sector gráfico. Por lo tanto, no se han considerado ni las materias opcionales, ni las materias troncales ajenas a la industria gráfica, como pudieran ser literatura o matemáticas.
• El equipo investigador sólo ha podido tener acceso a la información detallada de currículos norteamericanos, Estados Unidos y Canadá, pero no a los europeos como era la intención inicial.
• Baja respuesta por parte de las universidades a las estimaciones realizadas por el equipo investigador. Quizá motivado por el corto plazo desde que se mandaron las propuestas hasta que se escribieron las conclusiones.
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Revisión literatura
Revisión de la literatura existente
Unos de los principales retos que tiene que afrontar la educación en la industria gráfica son los profundos cambios tecnológicos y de hábitos de consumo que llevarán a importantes cambios en las estrategias de las empresas y en las necesidades de los puestos de trabajo (European Commision, 2009). Estos cambios no se están reflejando en las publicaciones académicas (Steele. C, 2004)
Las empresas del sector gráfico están abriéndose a realizar otros trabajos que antes no hacían, tanto en el campo creativo como en el de comercio electrónico (PGSF, 2010).
Como consecuencia de todo esto, la industria está demandando a los nuevos trabadores que contrata unas habilidades distintas a las que demandaban recientemente (Frey & Chrstensen, 2008).
Gran parte de la formación se realiza dentro de la misma empresa por parte de los propios compañeros o por los fabricantes de los equipos (Callan, 2007), pero esa formación no les capacita para un aprovechamiento óptimo de las nuevas tecnologías (Frey & Chrstensen, 2008).
A todos estos factores hay que añadir una imagen muy mala del sector percibida por los usuarios (Callan, 2007), lo que genera una crisis de recursos humanos en el sector (Walker & Sorce), con dificultades para encontrar personas con la capacitación adecuada.
Es por ello de vital importancia que las instituciones académicas se paren a estudiar cuales son los conocimientos y habilidades que el sector requiere y que actualicen los contenidos para preparar a operarios que puedan satisfacer esas necesidades. También es importante eliminar barreras para que muchas personas puedan seguir formándose en su vida laboral. Una vía importante es la potenciación de la formación on-line (European Commision, 2009) que disminuya las dificultades de movilidad y horarios.
Metodología
Para evaluar el peso o la importancia que se asigna a cada concepto se utilizó el porcentaje de tiempo dedicado. Se parte de la premisa de que cuanto más importancia se le asigne a un determinado contenido mayor tiempo se le dedicará.
Con el fin de poder comparar de forma cuantitativa los contenidos enseñados en las distintas instituciones académicas se definieron una serie de Contenidos Relevantes. Posteriormente se estudió cada asignatura de los programas elegidos distribuyendo el tiempo dedicado entre los Contenidos Relevantes. Mediante este proceso se obtenía la distribución de tiempo que cada universidad dedicaba a cada uno de los Contenidos Relevantes
Las etapas seguidas para la obtención de estos objetivos han sido:
1. Elaboración de un primer borrador de Contenidos Relevantes
2. Obtención de los currículos detallados de las Universidades.
3. Adecuación de los Contenidos Relevantes en función de datos obtenidos.
4. Distribución de contenidos de cada universidad en los Contenidos Relevantes.
5. Confección de la tabla comparativa y obtención de resultados.
6. Contraste externo.
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Metodología
FASE 1. Elaboración de un primer borrador de Contenidos Relevantes.
Expertos de ITGT realizaron un primer borrador de Contenidos Relevantes a partir del estudio de los currículos de dos universidades que impartían conocimientos de todo el proceso gráfico.
El objetivo de estos Contenidos Relevantes es que sirvan como unidades de conocimiento básicas que puedan usarse para comparar los distintos curriculos manejando un lenguaje común. Los Contenidos Relevantes deben ser lo suficientemente específicos como para que la mayoría de asignaturas impartidas en el resto de universidades se puedan descomponer en dichos Contenidos Relevantes.
Los Contenidos Relevantes se agruparon en cuatro grandes familias:
• Contenidos referidos a la preimpresión. Desde la parte creativa hasta la generación de la forma impresora.
• Contenidos referidos a los procesos de impresión y acabados.
• Contenidos referidos al proceso de producción, más allá del proceso propio de impresión.
• Otros aspectos referidos a la industria gráfica no asignables específicamente a ninguno de los tres apartados anteriores.
FASE 2. Obtención de los currículos detallados de las Universidades.
La búsqueda de universidades y de los contenidos ofrecidos se realizó en base a los siguientes criterios:
• Universidades que hubieran participado con cierta asiduidad en conferencias de prestigio internacional como TAGA.
• Universidades de reconocido prestigio aunque no hubieran participado en estas conferencias.
• Universidades del norte de Europa de las que se tuviera constancia que tenían programas en el sector gráfico.
• Universidades americanas que ofrecían cursos relacionados con la industria gráfica y publicados en el Print and Graphics Scholarship Foundation, seleccionando entre las que ofrecieran mayor variedad de procesos en sus programas.
La información detallada de los programas y los cursos se obtuvieron, bien desde las páginas web de dichas instituciones, bien de la información suministrada por los órganos de dirección de estas organizaciones.
A la hora de obtener los contenidos impartidos por las universidades buscadas, el equipo investigador se encontró con una serie de limitaciones, como por ejemplo:
• Algunas de las instituciones académicas con mayor participación en congresos internacionales de la industria gráfica no ofertaban cursos específicos relacionados con la industria gráfica, sino que su conexión era a través de otros sectores como el papelero. Por ejemplo, la universidad de Grenoble, en Francia, con una importante participación en el sector gráfico oferta principalmente cursos para la industria papelera. Otras instituciones de gran relevancia internacional no ofertan cursos universitarios. Este es el caso por ejemplo de FOGRA y UGRA en Europa, o de PIA, GATF en USA.
• Las instituciones europeas no tienen publicados contenidos detallados de sus currículos en sus páginas web —o al menos el equipo investigador no fue capaz de encontrarlo en inglés—, ni respondieron a las solicitudes de información enviadas. No se pudo obtener información de ninguna de ellas. Por el contrario, las universidades norteamericanas (Estados Unidos y Canadá), sí tenían
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Metodología
descripciones detalladas de sus cursos y respondieron en varios casos a la solicitud de información más pormenorizada. El listado de universidades europeas de las que se intentó sin éxito obtener una descripción detallada de sus programas es el siguiente:
• London College of Communication (UK)
• University of Dalarna (Suecia)
• Linkoping University (Suecia)
• The Graphic Arts Institute of Denmark (Dinamarca)
• Helsinki University of Technology (Finlandia)
• Federal Institute of Technology (Suiza)
• Grenoble Institute of Technology (Francia)
El listado final de universidades en las que se ha podido obtener información, y por lo tanto, sobre las que se ha basado el estudio es el siguiente:
• Appalachian State University
• California Polytechnic
• Eastern Illinois University
• Mineapolis College of Art & Design
• North Carolina Agricultutal & Technical University
• Northeastern State University
• Pennsylvania State University
• Plymouth State University
• Rochester Institute of Technology
• Ryerson University
• The Art Institute of Pittsburg
• The College of New Jersey
• University of North Dakota
En el anexo I se ha incluido una tabla con los datos de los programas que oferta cada universidad: Nombre exacto, titulación que oferta.
FASE 3. Adecuación de los Contenidos.
En función de los contenidos observados en las universidades seleccionadas se realizó una actualización de los Contenidos Relevantes. Consistió, básicamente, en desglosar los contenidos referentes al diseño, ya que una gran parte de los temarios caía dentro de esa clasificación y podría ser interesante un mayor detalle.
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Metodología
FASE 4. Distribución de contenidos de cada universidad.
Tras obtener la información de todas las universidades, el equipo investigador fue desglosando el contenido de cada curso en función de la descripción obtenida y distribuyendo cada curso, de forma proporcional, en los Contenidos Relevantes que se abordaban en él.
Tras este proceso se obtuvo una tabla por cada universidad, en la que cada curso estaba distribuido proporcionalmente en los distintos contenidos relevantes. A continuación, el documento se remitió a cada centro por si querían hacer alguna corrección a la distribución estimada por el equipo investigador.
Una vez realizadas las correcciones propuestas por cada universidad, asignando esa proporción al número de créditos de cada curso, se obtenía la distribución apropiada entre los distintos Contenidos Relevantes.
Como los créditos no representan una misma dedicación de horas en todas las universidades, fue necesario, para poder compararlas, diseñar una segunda tabla donde los créditos dedicados a cada Contenido Relevante se expresaron en porcentaje respecto a los créditos totales dedicados a contenidos estudiados. Este segundo cuadro muestra como divide su tiempo cada universidad entre los Contenidos Relevantes. La distribución porcentual del tiempo dedicado a cada materia es la que se ha utilizado como elemento comparativo entre universidades y como herramienta de estudio para deducir la importancia asignada a cada Contenido Relevante. Se asume la hipótesis de que existe una relación directa entre la importancia atribuida a un determinado concepto y el porcentaje de tiempo dedicado a ese concepto.
Se estudiaron exclusivamente los relacionados con la industria gráfica y que tenían carácter obligatorio para la obtención de la titulación ofertada por la universidad. Los motivos por los que se realizó esta reducción son los siguientes:
• El objeto del proyecto era analizar el peso que le daban instituciones académicas a los distintos conceptos involucrados en el proceso gráfico, no qué otros conceptos distintos de los puramente gráficos debe tener un profesional de la industria gráfica. Por ese motivo se eliminaron los cursos no relacionados con la industria gráfica.
• Considerar las materias optativas hubiera ampliado excesivamente el ámbito de estudio, y habría impedido utilizar el factor tiempo asignado a cada curso como criterio de importancia que las universidades atribuyen a cada materia. De esta forma estaríamos contabilizando unos contenidos que podrían no cursarse. Al mismo tiempo, se ha de suponer que los contenidos que una universidad considera de gran importancia, se localizan entre los contenidos obligatorios para la obtención del título.
FASE 5. Confección de la tabla comparativa y obtención de resultados.
Una vez completada la fase anterior, el paso siguiente supuso el análisis de los resultados conjuntos para cuantificar distribuciones y desviaciones que se producen. La herramienta utilizada es una nueva tabla donde se reunirán las sumas totales de los porcentajes de tiempo que cada institución dedica a cada Contenidos Relevantes.
Al estudiar la distribución de tiempos de cada universidad se observa que hay dos grupos claramente diferenciados: Los que ofrecen una acreditación de diseño gráfico y aquellos que ofertan una acreditación en lo que se denomina de forma más habitual “Graphic communication” o comunicación gráfica, que abarca todo el proceso gráfico.
El estudio comparativo se hace por separado para cada uno de estos grupos. De otra manera, los resultados estarían viciados al comparar dos elementos distintos.
La universidad de Pennsilvania ofrece dos cursos, uno en Graphic Design y otro en Graphic Communication. Se estudiaron por separado, distribuyéndolos cada uno en un grupo.
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Metodología
Los dos grupos de estudio son los siguientes:
Grupo 1. Diseño gráfico
• Eastern Illinois University
• Mineapolis College of Art & Design
• Northeastern State University
• Pennsylvania State University
• Plymouth State University
• The Art Institute of Pittsburg
• The College of New Jersey
• University of North Dakota
Grupo 2. Comunicación Gráfica
• Appalachian State University
• California Polytechnic
• North Carolina Agricultutal & Technical University
• Pennsylvania State University
• Rochester Institute of Technology
• Ryerson University
Del estudio de estas tablas se extraen las conclusiones del estudio.
FASE 6. Contraste externo.
El análisis de los resultados y las conclusiones derivadas del estudio se presentaron a una serie de expertos de nivel nacional para contrastar la información obtenida y realizar las modificaciones que se consideren pertinentes. El listado de expertos a los que se envió la documentación citada es el siguiente:
• Ricard Casals de RCC Casals Consultants, S.A., consultor especializado en las artes gráficas y presidente de la Asociación de Consultores Europeos de Artes Gráficas GAIN (Graphic Arts Intelligence Network)
• Martín Vía. Fundador y Presidente de Protecmedia
• Eduardo Acedo. Director Técnico de HENCHE s.a.
• Manuel Gómez Güemes. Consultor - Gerente de Procograf
• Vicente de Gracia director de desarrollos sectoriales de Aido
Las observaciones recibidas por parte de los expertos se han incorporado en los apartados de Conclusiones y Propuestas de nuevos proyectos. Con todo ello se elabora el presente informe que reúne toda la información y las conclusiones finales.
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Resultados obtenidos
Resultados Obtenidos
Finalmente se obtuvieron las descripciones detalladas de los cursos ofrecidos por trece universidades, doce estadounidenses y una Canadiense. En el caso de la universidad de Pensilvania se analizaron dos programas.
Fruto de la recopilación y posterior estudio de la información obtenida se obtuvieron tres resultados distintos;
• Descripción detallada de contenidos ofertados
• Glosario de palabras clave o “Key Words” referenciado a cursos
• Distribución de tiempo dedicado a cada Contenido Relevante
1. Descripción detallada de contenidos ofertados
Como se ha indicado anteriormente, sólo se estudiaron las materias que eran obligatorias para la obtención del título y que estaban relacionadas, de alguna manera, con la industria gráfica.
La información obtenida de cada materia fue:
• Nombre de la asignatura
• Código
• Número de Créditos
• Descripción del contenido facilitado por la institución
• Asignaturas anteriores necesarias para cursar cada una de ellas (en el caso de que las hubiera). Este último campo no se ha mostrado con el fin de hacer las tablas más legibles.
Aparte de esta información obtenida directamente de las instituciones académicas, se ha añadido otra columna denominada “Key words” con palabras clave que definen el contenido de esos cursos. Esta columna ha sido construida por el equipo investigador y se ha utilizado para la posterior distribución de cada asignatura en los Contenidos Relevantes así como para el glosario de Key words.
Adjuntamos los cuadros con la información de los 14 programas estudiados.
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Appalachian State UniversityGraphic Arts And Imaging Technology
Course Code Credits Description Keywords
Orientation to Graphic Arts GRA1003 1 A survey of the graphic arts industry including its developments past and present, printing processes, products, graphic’s impact on society and various career opportunities.
Printing pro-cess
Graphic Communications I GRA 1012. 3 This course is an introduction to graphic communications. Students will be introduced to the world of imaging, printing, and publishing. The course will discuss materials, equipment, health and safety, tech-niques, and concepts of text/image input, conversion, and output that are practiced in the graphic arts industry. Lecture two hours, laboratory two hours.
Digital imag-ing, Printing process, Substrates
Introduction to Flexography GRA 1222. 3 This course is designed to introduce students to the principles and practices of the packaging industry. The student will be introduced to the flexographic and gravure printing processes. Emphasis is placed on elements from artwork, plates, cylinder imaging, inks and presses. Lecture two hours, laboratory two hours.
Packaging, Flexo, Gravure
Electronic Prepress GRA 2102. 3 This course is designed to introduce the student to digital imaging as it relates directly to the printing industry. Specific topics include hardware, software, input and output devices, image generation, pro-cessing, proofing, storage and transfer technologies. Emphasis will be placed on understanding the total production process from computer to press. Lecture two hours, laboratory two hours.
Digital imaging Proofing, Print-ing process
Graphic Communications II GRA 3012. 3 This course is a continuation of GRA 1012, Graphic Communications I. Emphasis will be placed on theory and problem solving as well as broadening skills in the areas of digital imaging, printing technolo-gies, and production management. The course will discuss materials, equipment, techniques and concepts of text/image input, conversion, output, finishing, and quality control that are practiced in the graphic arts industry. Lecture two hours, laboratory four hours.
Substrates, Printing process, Production, Quality control, Finishing
Electronic Imaging GRA 3102 3 An introduction to the concepts, processes, and hardware which are fundamental in creating, editing, and displaying digital electronic im-ages. To include: image editing, blending modes, compositing, color models and modes, color separation, color profile management, mask-ing, tonal analysis, layer management, file preparation and conversion. Lecture two hours, laboratory two hours. (COMPUTER)
Digital imaging, Retouching, Color man-agemente, File formats
Substrates, Inks and Color Man-agement
GRA 3112 3 This course is designed to introduce students to substrates and inks used in printing and packaging production. Topics will include introduc-tion to features and characteristics, manufacturing processes, printing and packaging production performance, with quality control and color management solutions for substrates and inks used for producing printing and packaging products. Lecture two hours, laboratory two hours.
Substrates, Color manage-ment
3D Imaging and Animation GRA 3312. 3 This course provides an introduction to 3D digital imaging for specific applications. Industry standard computer software will be used to explore fundamentals of modeling and texturing. Lecture two hours, laboratory two hours.
3D, Digital imaging
Web Development for Graphic Communications
GRA 3512 3 This course provides students with the opportunity to develop basic web sites, manipulate images for web delivery. Additionally, students will create intermediate and advanced web sites that utilize complex interactivity. Lecture two hours, laboratory two hours.
Web
GRA 3622 GRA 3622 1 This course involves the development of the mechanics of being a pro-fessional in the graphic arts industry. Specific topics include resumes, cover letters, interviewing, presentation techniques and report writing.
Work experi-ence
Print Production Analysis and Control
GRA 3772 3 The study of systems and techniques used for identification of printing production standards, cost estimating, production scheduling, produc-tion planning, material flow, teamwork, problem-solving techniques, and management’s role in creating quality environments. Lecture three hours.
Printing pro-cess, Produc-tion, Cost estimation, Planning
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Appalachian State UniversityGraphic Arts And Imaging Technology
Course Code Credits Description Keywords
Technical Assistant GRA 4112 1 A supervised, meaningful, planned and evaluated laboratory assistant experience. Students enrolled in this course will act as instructional aides within various graphic arts and imaging technology courses. Prerequisite: junior or senior standing.
Work experi-ence
Advanced Electronic Imaging/Cross Media
GRA 4512. 3 This course addresses advanced concepts and practices pertaining to digital electronic imaging. To include: advanced techniques such as color management, image adjustment, scanning, color correc-tion, masking, edge selection, and special effects. Lecture two hours, laboratory two hours.
Digital imaging, Retouching, Solor manage-ment
Advanced 3D Imaging and Anima-tion
GRA 4522 3 This course focuses on using advanced texturing techniques, complex shading networks, inverse kinematics and forward kinematics to de-velop realistic 3D images and animation. Lecture two hours, laboratory two hours.
3D
Digital Printing and Publishing GRA 4558 3 This course allows students the opportunity to explore digital printing applications such as short-run color and variable data printing. Stu-dents will study digital workflows, file preparation, data management, preflighting, digital front-end systems, press operation and routine maintenance. Lecture two hours, laboratory two hours.
Digital printing, Preflight, Work-flow, Variable data
Advanced Flexographic Printing Methods
GRA 4566 3 This course addresses advanced concepts and practices pertaining to the flexographic printing process. To include: advanced techniques such as multi-color spot and process color printing, quality control, cor-rugated board, image distortion, die calculations, and coatings. Lecture two hours, laboratory two hours.
Flexo, Quality control,
Advanced Offset Printing Methods GRA 4591 3 This course is designed to build on the basics covered in Graphic Communications I, Graphic Communications II, Electronic Prepress, and Electronic Imaging. Students will gain experience in advanced techniques in electronic prepress, halftones, duotones, process color, process stripping and process press work. Lecture two hours, labora-tory two hours.
Digital imaging, Color manage-ment
Current Trends in Graphic Com-munications Seminar
GRA 4622. 1 This course is designed to emphasize current trends, technical move-ments and problems as they relate to the future of the printing industry. Classes will focus on group discussions related to these and other cur-rent issues. Students will be required to refer to academic experiences, internship experiences and library skills to participate in discussions.
Trends
18 ITGT Instituto Tecnológico y Gráfico Tajamar
California PolytechnicGraphic Communications
Course Code Credits Description Keywords
Introduction to Graphic Commu-nication
GRC 101 3 Graphic communication history, theory, processes, applications, and practices. New technologies that affect day-to-day commu-nication including traditional and digital printing and publishing, and non-print imaging including Internet applications. Overview of design technology, web and digital media, printing and imag-ing management, graphics for packaging, industry segments
Graphic design, Print-ing process, Publish-ing, Web, Packagin
Digital Publishing Systems GRC 201 3 Introduction to digital publishing systems including hardware, software, and file formats. Overview of output technologies, networking, and digital publishing standards.
Digital publishing
Digital Photography GRC 202 3 Digital photography for print and web, including lighting, expo-sure, composition, photo-retouching, equipment, color manage-ment, and output.
Digital imaging
Digital File Preparation and Workflow
GRC 203 3 Terminology and techniques used in digital workflow systems for print and web. Workflow options, including automation, proofing, and output systems. Digital file delivery and transfer..
Workflow
Substrates, Inks and Toners GRC 211 4 Technical aspects of paper, other substrates, inks, toners, and other printable materials used in the printing and packaging industries. Manufacture, application and interaction of these materials in relation to particular processes and end use re-quirements. Hands-on testing of materials in relation to quality, properties, and performance.
Substrates
Digital Typography GRC 218 4 Application of typography using current software tools for print and Web. In-depth study of communication principles and visual organization. Font technology and management for the creative, print and web publishing industries. GRC majors and minors only.
Typeface
Flexographic Printing Technology GRC 316 3 Analysis of flexographic printing technology for flexible packag-ing, label printing, folding and corrugated cartons. Applications of computers to the management and technical function of flexographic printing technology.
Flexo
Managing Quality in Graphic Com-munication
GRC 320 4 Theory and practices of quality systems in the graphic commu-nication industry. Emphasis on Deming Systems Thinking, Lean Manufacturing, Six Sigma, ISO, and Malcolm Baldrige. Quantify-ing customer expectations, specifications, standard operating procedures, SPC tools, and employee empowerment in the graphic arts.
Quality control
Binding, Finishing, and Distribu-tion Processes
GRC 324 3 Imposition techniques, cutting, and folding. Stitch, case and perfect binding techniques and applications. Operational and aesthetic uses of die cutting, scoring, creasing, foil stamping and embossing techniques. Fulfillment and mailing operations. Appli-cations of computers to the management and technical function of binding; finishing and distribution.
Finishing, Imposition
Sheetfed Printing Technology GRC 328 4 Theory, practice and application of sheetfed printing and plate technology for commercial, book, advertising, catalog, packag-ing and reprographic segments of the printing industry. Press configurations, materials, computerized press controls, workflow, pressroom management, coating and quality control. Plate types, quality and new technologies for sheetfed printing.
Sheetfed Offset
19Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
California PolytechnicGraphic Communications
Course Code Credits Description Keywords
Web Offset and Gravure Printing Technologies
GRC 329 3 Introduction to web offset and gravure printing for newspa-pers, packaging, magazines, books, catalogs and commercial products. Application of technology to the management and production of web offset and gravure printing. Preparation and use of gravure cylinders.
Web offseT
Digital Content Management and Variable Data Publishing
GRC 338 4 Digital content management strategies for print and web includ-ing file management, database principles, archiving, document formats, variable data publishing, workflow analysis, groupware, and repurposing. Technical and creative problem-solving for con-tent production and management in print and web publishing. .
Variable data, Work-flow
Marketing and Sales Management for Print and Digital Media
GRC 361 4 Identification and development of target markets for products and services in the graphic communication industry. Deployment of strategies in pricing, promotion and distribution management. Application of customer relationship management techniques for personal selling, forecasting and planning.
Marketing, Sales, Planning
Digital Printing and Emerging Technologies in Graphic Com-munication
GRC 402 3 Application of digital printing including the study of digital presses, front-end systems, and related technologies. Integration and automation of database and publishing software. Emerg-ing graphic communication technologies that are affecting the methods and procedures of producing and distributing print and electronic media. Managing technological change in graphic communication establishments.
Digital printing, Vari-able data, Trends
Estimating for Print and Digital Media
GRC 403 4 Estimating the cost of various kinds of print and digital products and services. Development of budgeted hour costs and produc-tion standards. Cost estimating methods for Print on Demand, VDP, sheetfed lithography, web site development, and wide-format output. Analysis of material, labor and other cost factors.
Cost estimation
20 ITGT Instituto Tecnológico y Gráfico Tajamar
Eastern Illinois UniversityBachelor of Fine Arts (BFA) in art with option in graphic design
Course Code Credits Description Keywords
Drawing II ART 1001 1 (0-6-3) F, S. Instruction in drawing from observation, intermedi-ate drawing concepts, and techniques in color and black and white media.
Drawing, Color
Two-Dimensional Foundations ART 1110 3 Foundation course for all areas of art. Developing awareness of concepts of two-dimensional form through creative studio work
2D
Three-Dimensional Foundations. ART 1111 1 (0-6-3) F, S. A Foundation studio course exploring the basic elements of visual organization through three-dimensional design principles and theories using a variety of materials and processes.
3D design.
Painting I. ART 2050 3 (0-6-3) F, S. Introduction to oil painting as a medium of expres-sion, investigation of media usage, color development, variety of picture-making ideas and instruction in basic painting crafts-manship.
Painting, Color
Health and Safety in the Visual Arts.
ART 2500 3 1-0-1) F, S. An introduction to health and safety issues for the visual artist, art educator, and individuals utilizing art supplies, technologies, and/or processes. This course is required in the first semester of study as an art major or prior to taking any 2000-level or higher art studio media course.
Health, Safety
Printmaking I. ART 2560 3 (0-6-3) F, S. Survey and exploration of methods of printmaking. Print production
Research Methods and Profes-sional Practices.
ART 2749 3 1-0-1) F, S. The Research Methods and Professional Practices course provides art students with an introduction to the basic skills necessary to document and digitally format artwork; as well as research, evaluate, and write about art in preparation for a career in Studio Art, Art Education and Art History. Course restricted to Art Majors.
Research
History of Art I. ART 2601G 3 (3-0-3) F, S. Introduction to the history of visual art through the 14th century. Emphasis will be placed on learning how to cor-relate the historical context of cultures with the artwork. F2 901
History.
History of Art II. ART 2602G 3 (3-0-3) F, S. Survey of the visual arts, early Renaissance to the present. The emphasis in this course is on the artwork as an expression of the ideas and values of the community which produced it.
History.
Introduction to Graphic Design. ART 2910 3 (0-6-3) F, S. Concept and communication development of black-and-white compositional studies and an introduction to color applications.
Graphic design, Color
Graphic Abstractions. ART 2920 3 0-6-3) S. Simplification of an object into black-and-white form and subsequent color translations.
Color
Life Drawing. ART 2000 3 (0-6-3) F, S. Study of human form as a subject of graphic expres-sion. Use of various media in figure drawing investigated
Drawing
Typography I. ART 3910 3 0-6-3) F. An introduction to letterform design, including the analysis of existing classical typefaces and the development of new variations. Emphasis will be on observations of the salient issues regarding legibility and readability, form and counterform, and what qualities and attributes constitute a font and family of type. The observations from this research will then be applied to abstract symbol design.
Typeface, Readability, Symbol
Visualization Studies I. ART 3911 3 (0-6-3) F. An introduction to drawing of illustrations as visual symbols with an emphasis on communication development and the semantics of symbol juxtapositions.
Drawing, Illustrations, Symbol
Typography II. ART 3920 3 (0-6-3) S. An introduction to text and display type exercises. Emphasis will be on the development of typographic hierarchical structure within a given design problem.
Typeface
21Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Eastern Illinois UniversityBachelor of Fine Arts (BFA) in art with option in graphic design
Course Code Credits Description Keywords
Visualization Studies II. ART 3921 3 (0-6-3) S. An Introduction to the application of illustration and symbols to the interpretation and communication of complex data.
Illustration, Symbol.
History of Graphic Design ART 3940 3 (3-0-3) F. The history of graphic design from the 19th century to the present.
History
Typography III. ART 4910 3 0-6-3) F. Advanced visualization studies investigating the appli-cation of visual communication concepts to problems involving sequential relationships.
Visual communication
Senior Portfolio. ART 4749 0 Arr.-Arr.-0) F, S. (Credit/No Credit) Students in the BFA in Studio Art Option or Graphic Design Option demonstrate competency in the major through submission of a senior portfolio. Portfolio requirements and submission time line are available from the department office. Co-requisites: Enrollment in a 4000-level Studio Art or Graphic Design course
Portfolio
Visualization Studies III. ART 4911 3 0-6-3) F. An introduction to the application of visual communica-tion concepts to three-dimensional design issues.
Visual communica-tion, 3D
Typography IV. ART 4920 3 (0-6-3) S. Advanced display and text studies investigating the application of visual communication concepts to problems involving design systems and corporate identity.
Visual communi-cation, Corporate identity
Visualization Studies IV. ART 4921 3 (0-6-3) S. Advanced three-dimensional visualization studies investigating the application of visual communication concepts to environmental design problems.
Visual communica-tion, 3D
22 ITGT Instituto Tecnológico y Gráfico Tajamar
Minneapolis College of Art & DesignGraphic design
Course Code Credits Description Keywords
Introduction to Graphic Design GRD2000 3 This course provides students with an overview of graphic design practice. Students concentrate on building visual lan-guage and communication as well as the vocabulary necessary for critical analysis. Topics covered include basic visual and typographic principles, type and image integration, composition, sequence, and craft. Students are also introduced to design pro-cess: research, ideation, iteration, refinement, and implementa-tion. Posters, mark-making, and booklets are possible outcomes of this course.
Graphic design, Visual communication, Type-face
Introduction to Typography GRD2010 3 This course emphasizes basic typographic principles and investigates letter-form design, word-forms, and extended text. Particular attention is directed to typographic vocabulary, type as image, typographic organization, and the utilization of supporting grid structures. Through assignments, larger projects, and cri-tiques, students are expected to demonstrate an understanding of typography as a visual tool used to enhance meaning.
Typeface
Typography: Hierarchy and Expression
GRD3020 3 Building on the skills learned in Introduction to Typography, this course explores a variety of functional, expressive, and formal typographic issues. Perceptual, emotional, and stylistic consid-erations are covered in relation to specific concepts. Students are encouraged to develop and create content as well as create grid structures to organize complex information. A high level of typographic refinement and attention to detail is expected and determined through critique and individual discussions. Projects promote classic and expressive typography as well as found ty-pographic form. Outcomes may range from books to brochures.
Typeface
Graphic Design: Form and Methods
GRD3030 3 This intermediate course examines procedural frameworks for graphic communications. The course covers a range of topics including the utility of series and systems approaches, content generation models and strategies, and an expanded notion of hierarchical content. Some of the project components require student responsibility in authoring content in both language and imagery. At least one of the projects requires formal documenta-tion illustrating the design process. Project outcomes range from experimental studies in image advancement to mark-making and identity systems.
Graphic design
3050 Publication Design GRD3050 3 Publication design remains one of the most challenging and complex opportunities within the larger field of graphic design. In this course, students create, conceptualize, and manage content for multiple publications. Structural systems, formats, and organizational methods are investigated as well as the creation of visual narrative through image, pacing, and sequence. Critiques and discussions of examples from the field encourage students to think globally and flexibly about systems and to ex-plore modifications to the traditional structure of books, catalogs, and magazines.
Graphic design
Motion Graphics GRD3060 3 This course explores the dynamic integration of graphic form, typography, and message enhanced through the manipulation of movement, time, sequence, and sound. These techniques are studied as integral components to the design process, resulting in compelling motion graphic narrations. Classroom demonstra-tions, critiques, and screenings enable students to develop digi-tal movies that service a wide range of applications in broadcast, narrowcast, and other film- and video-based communications.
Graphic design, Film, Multimedia, Typeface
23Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Minneapolis College of Art & DesignGraphic design
Course Code Credits Description Keywords
Design Systems GRD3070 3 Central to graphic design thinking, systems-based design projects have always challenged the designer to investigate new and better ways of representing complex information. These design systems are the crucial ingredient in the interdisciplinary practices of branding, interactive design, information design, and mapping. Classroom activities and assignments examine resource development, research analysis, information manage-ment, and ideation as parts of a larger whole. Not restricted to any one media, this course encourages students to develop a variety of solutions, guided by critique, individual discussions, and course assignments.
Graphic Design, Research, Corporate identity
Electronic Prepress GRD3080 3 This course provides students with a practical and compre-hensive overview of the prepress process from organizing, preparing, and managing digital files to achieving professional quality output. Students examine techniques, standards, and terminology commonly used in printing. Other topics include artwork preparation, printing presses and processes, font and color management, materials, formats, vendor communications, and printers’ proofs. In an attempt to demystify the printing process, students prepare an actual file for production and visit local printers. Prerequisites: Graphic Design: Form and Methods, Typography: Hierarchy and Expression
Digital imaging, Standards, Printing process, Typeface, Color management, Proofing,
Professional Practice GRD4000 3 Professional Practice is a thorough introduction to the skills needed for a successful career in design. Visiting profession-als, classroom discussions, and individual assignments assist students in the development of a print and online portfolio. Stu-dents are required to write all necessary supporting documents: résumé, biography, project description/labeling system, and letters to prospective employers. Students are expected to make professional portfolio presentations and practice interviewing techniques. Job search skills and professional etiquette and eth-ics are also covered.
Portfolio, Work expe-rience,
Internship GRD 4010 3 Internships provide an opportunity for students to gain practical experience in a particular career area and valuable on-the-job skills. Internships may be arranged by the Director of Career Services or initiated by students. All internships must be pre-approved through the Career Services Office. For an internship to be approved, a mentor relationship and learning experience should exist beyond a simple employment opportunity. Three-credit internships require working 135 hours at the internship site and keeping a journal of hours and activities.
Co-op
Advanced Graphic Design Seminar
GRD 5010 3 This course focuses on complex design challenges, professional-level assignments, and design projects with multiple compo-nents. Students are encouraged to be entrepreneurial and to conduct research and develop innovative solutions for appropri-ate economic constituencies, users, and audiences. Students refine their voice, style, and agenda while creating a semester-long project. Professional presentations of ideas and design solutions for critique and discussion are central to this course. Project formats and media are open-ended.
Senior Proyect, Design
Senior Project GRD 5100 6 Senior Project is a capstone course for Graphic Design students that integrates the accumulated skills and knowledge obtained and cultivated while at MCAD. By developing a unique semester-long project, students have the opportunity to engage present and/or future career interests. Student projects are self-initiated, self-defined, and self-managed. The scale of proposed projects (scope and reach) as well as their final articulation (context, content, and form) are to be developed and executed during a 15-week work cycle. Students consult the instructor, an outside advisor, and MCAD staff for final implementation in the Com-mencement Exhibition.
Senior Proyect, Design
24 ITGT Instituto Tecnológico y Gráfico Tajamar
North Carolina Agricultutal & Technical UniversityGraphic communications systems and technological studies.
Course Code Credits Description keywords
Designing for Graphic Communi-cations
GCS-110 3 This course will acquaint the student with the basic principles and practices in the layout and design of graphic communication products. Mechanical and computer assisted processes will be introduced. Laboratory work is required for this course.
Layout
Color Management GCS-120 3 This course is a study of managing color for print production. It emphasizes theory of color, color models, color generations, color corrections, color matching, color separations, and color proofing.
Color management
Graphic Communications Tech-nology
GCS-130 3 Basic principles of graphic design, pre-press preparation, repro-duction methods, and bindery operation are taught in a labora-tory setting. Historical, socioeconomic, organizational and career opportunities in graphic communications and allied industries are investigated in reference to graphic communications, busi-ness and industries. Laboratory work is required.
Graphic design, Lay-out, Printing process, Finishing
Introduction to Drafting Technol-ogy
GCS-133. 3 Basic orthographic projection is emphasized. This course is an introduction to drafting technology tools and procedures. Other topics include lettering, geometric construction, pictorials, auxil-iaries, sections, and dimensioning.
Drawing, Geometry
Drafting of Geometrical Entities GCS-233. 3 This course will emphasize representation of common geo-metrical entities with points, lines, planes, solids, sectional auxiliary projection, revolution, pictorial drawing, intersection and development.
Drawing, Geometry
Computer Aided Drafting GCS-234 3 This course presents an introduction to computer-aided drafting and design applications. Emphasis is placed on orthographic projections, various coordinate systems, blocks, multilines, and layers.
CAD
Screen Printing Technology GCS-250 3 This course provides broad and thorough knowledge and skills to transfer images through a stencil to a substrate. Techniques of screen preparations, screen exposing, and screen printing will be studied.
Screen
Technical Communication GCS-292 3 This course is designed to develop the student’s proficiency in researching, organizing, writing, and presenting documents in various areas of technology.
Research
Introduction to Photographic Imaging
GCS-330 3 This course is designed to acquaint the beginner with the funda-mental processes of photographic imaging. Historical evolution and modern uses of photography will be studied. Nomenclature, theory and application in picture composition, imaging, and pre-sentation methods will be explored. Legal, safety, and market-ing aspects of photography will be addressed. Each student is required to provide a camera with adjustable f-stops and shutter speeds. Laboratory work is required.
Photography
Advanced Photographic Imaging GCS-331 3 Basic principles of pre-press imaging for mass reproduction purposes are highlighted and reinforced in a laboratory setting. Theories of production, line and halftone copy are applied in class. Alternative technical systems for pre-press image prepa-ration will also be examined. Laboratory is required.
Digital imaging
Digital Image Editing GCS-332 3 Editing images using digital technology is taught. Hands-on ac-tivities are implemented to learn image manipulation techniques.
Digital imaging, Retouching
Electric/Electronic Drafting GCS-333 3 Emphasis is on drawing and design of electronic equipment and devices found in the manufacturing, installation, and maintenance industries. Topics include symbols, basic circuits, industrial controls, wiring diagrams, printed circuits, integrated circuits, and electrical building construction wiring diagrams.
Industrial design
25Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
North Carolina Agricultutal & Technical UniversityGraphic communications systems and technological studies.
Course Code Credits Description keywords
Architectural Drafting GCS-334 3 Principles of planning residential structures and developing production working drawings are stressed. Course topics include the design of floor plans, environmental system layouts (heat-ing and air conditioning), and service system plans (plumbing and electrical). Additionally, issues concerning cost estimation, building codes, and general construction techniques will be introduced.
Architectural design
Flexographic Package and Spe-cialty Printing
GCS 416 3 This course is designed to develop proficiency in flexographic printing and design. It includes the flexographic market, prod-ucts, substrates, and inks.
Flexo
Web Design for Graphic Commu-nications
GCS 418 3 This course is designed to provide tight integration of graphic communications applications and streamlined workflow for students to build Web sites. Students will be able to create interactive graphics and animations.
Web
Technical Illustration and Design GCS-430. 3 The principles of graphic design, including design process, color, type and art components are discussed. Advanced techniques in computer application and design software are also covered.
Color, Graphic design, Typeface
Geometric Dimensioning and Tolerancing
GCS-433 3 This course is a study of the use of basic geometric dimension-ing and tolerancing practices and procedures. Students will learn how to analyze a mechanical drawing with regard to the standards currently used in industry and manufacturing, and how to apply these dimensions and notations to a drawing
Geometry
Advanced Architectural Drafting GCS-434 3 This course deals with the planning of industrial, commercial and public buildings. Topics include construction and design principles, materials specifications and codes; complete plans (plot, landscaping, framing, electrical and mechanical equip-ment), details (reinforced concrete, timber and steel), advanced perspective rendering, analytical study of historical and contem-porary architecture, materials and methods, and engineering.
Architectural design
Architectural Design and Model-ing
GCS-435. 3 Planning and structural design problems of buildings and their relationship to other buildings and space are emphasized. Urban and rural planning are studied. Landscape and townscape projects are carried to working detail with emphasis placed on techniques of model construction.
Architectural design
Machine Design and Drafting GCS-533 3 Lecture and laboratory work includes advanced machine draw-ings, and dimensions, tolerance of fasteners, analysis of motion and motion diagrams. This course includes welding and numeri-cal control, bearings, couplings, gears, jigs and fixtures, and die design. Fundamentals of computer aided design are included.
Industrial design
Cartographic Drafting and Design GCS-534 3 This course includes an introduction to design and draft-ing related to the fields of surveying and cartography. Topics include: topographical maps, contours, plat and plot layouts, and surveying and mapping notations. All work will be drawn using a computer aided design system.
Industrial design
Tool and Machine Design GCS-536 3 Fundamentals of tool design, cutting tools, punches and die design, gage design, jigs and fixtures, indexing and coding pro-cedures are emphasized. Design, assembly and detail drawings of machines, tools and parts are studied.
Industrial design
Principles of Ink Technology GCS-575 3 This course is the study of ink and ink manufacturing technol-ogy; theory and principles of ink properties, and applications in the graphic industry.
Ink
Principles of Paper Technology GCS-580 3 Study of paper and paper manufacturing technology. Theory and principles of paper properties and applications in the graphic communications industry will be studied.
Paper
26 ITGT Instituto Tecnológico y Gráfico Tajamar
North Carolina Agricultutal & Technical UniversityGraphic communications systems and technological studies.
Course Code Credits Description keywords
Principles of Ink and Paper Technology
GCS 581 3 This course is a study of ink and paper. It includes manufacturing technology, properties, and applications of ink and paper as they relate to graphic communications.
Substrates
Graphic Communications Produc-tion Management
GCS-585 3 This course will acquaint the student with production systems management in graphic communications. Human and technical aspects of project management will be studied. Comparison of small and large graphic communications production will also be studied.
Production
Estimating in Graphic Communi-cations
GCS-590. 3 Cost estimating in graphic communications identifies compo-nents of imaging and printing technologies that constitute a manufactured product in the graphic industry. Variables within each of the components will be explored. Appropriate math-ematical formulas will be introduced for pricing out production projects to improve cost controls, production techniques, and insure company profitability.
Cost estimation
27Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Northeastern State University.
Course Code Credits Description keywords
Computer Applications in Art ART 2013 3 Introduction to computer programs used by artists and graphic designers. Training in use of professional software and hardware.
Computer
Typography ART 2213 3 Introduction to typography – the art of designing with type. Study of the general history and aesthetics of type and letterforms. Introduction to digital typesetting on the computer.
Typeface, History
Graphic Design I ART 3333 3 An overview of graphic design history, visual principles, and tools used by graphic designers. Analysis and production of designs for varying media.
History
Graphic Design II ART 4103 3 Advanced production of designs for varying media using profes-sional graphics software. Problems dealing with traditional print design as well as introduction to web and motion-based design.
Multimedia, Design
Publication Design ART 4023 3 Advanced production of multi-page documents, such as books and periodicals. Problems dealing with page flow and informa-tion layout, and advanced study of page layout software.
Layout
Multimedia Design ART 4073 3 Introduction to designing interactive and time-based media for delivery on internet, television and other media. Analysis and production of designs for multiple media delivery systems. Study and development of navigation systems, information flow and interactivity.
Multimedia.
Illustration ART 4163 3 Introduction to the basic visual principles, tools and techniques used by professional illustrators. Analysis and production of illustrations using a variety of media. Emphasis on design, craftsmanship and originality.
Illustration
Portfoli0 ART 4903 3 Designed to prepare students for entrance into the art-related job market. Projects include résumé writing, organizing a tradi-tional and digital portfolio, and designing a website of personal work.
Portfolio, Web
Drawing I ART 1213 3 Introduction to basic drawing skills and techniques through the use of a variety of media
Drawing
2D Design ART 1233 3 Introduction to the principles and fundamentals of two-dimen-sional design using various media. Emphasis placed on develop-ing creative solutions to a series of design projects.
2D
Color I ART 1253 3 Introduction to basic color theory and the use of color in design and painting. Supervised studio experimentation with color in several media. :
Color, Design
Drawing II ART 2003 3 Expanded exploration of drawing techniques using a variety of media.:
Drawing
3D Design ART 2333 3 Introduction to the principles and fundamentals of three-dimen-sional design using various media and techniques. Emphasis placed on developing creative solutions to a series of design projects
3D
Watercolor I ART 2413 3 Introduction to watercolor techniques, composition and creative applications.
Painting
Figure Drawing I ART 3123 3 Introduction to fundamental skills and techniques of figure draw-ing from a live model.
Drawing
Painting I ART 3323 3 Introduction to the fundamental skills and techniques of painting using oil or acrylic paint.
Painting
Printmaking ART 3563 3 Introduction to design and processes using relief and intaglio printmaking techniques. Study of the history of printmaking and its relation to current graphic design practices.
Design, History, Print-ing process
28 ITGT Instituto Tecnológico y Gráfico Tajamar
Pennsylvania State UniversityGraphic Design
Course Code Credits Description keywords
Two-Dimensional Design ART102 3 Theory and application of design essential to the visual arts. Emphasis on two-dimensional design principles as they relate to graphic design.
Graphic design
Drawing ART180 3 Introduction to drawing techniques, structure, and various media. Includes analysis of drawing elements and applied creative problems. Subject matter includes linear perspective, still life, and life drawings.
Drawing
Design and Color ART109 3 Theory and applications for the use of color in design. Includes in-depth study of color theory with design application. Emphasis is also placed on visual thinking and problem solving.
Color
Painting ART122 3 Introduction to painting techniques, compositional structure, form, and materials. Emphasis is placed on representational painting, but experimentation is encouraged.
Painting
Art History: Ancient through 15th Century
ART125 3 Survey of art history emphasizing the study and recognition of the visual forms of art, especially painting, sculpture, and archi-tecture. Includes the study of the function of design; techniques of execution; and the scientific, political, economic, social, and literary dimensions of the period. Covers the history of art from the ancient world up to and including the Renaissance.
History
Introduction to Three-Dimension-al Design
ART202 3 Introduction to the basic formal concepts necessary for design-ing in three-dimensional space. Emphasis on the application of design principles through the construction of three-dimensional design projects, as well as through the development of a work-ing formal design vocabulary.
3D
History of Graphic Design ART145 3 Study of the history of graphic design and of the ways in which the past will help students better understand current and future design applications. Emphasis on research of different design movements, such as the Victorian and Nouveau Graphics, Post-modern Design, the computer graphics revolution, and The Arts and Craft Movement.
History
Type Design I ART225 3 Introduction to the history, anatomy, and design of letterforms. A study of letterforms, spacing, and the elements and design of layout and graphic design. Development of skills in rendering letterforms in a variety of materials, for a variety of applications.
Typeface
Introduction to Computer Graph-ics
ART260 3 Study and application of vector graphics in electronic design. Emphasis is placed on computer and software applications for image and type layout design. Develops and refines concepts using traditional media for graphic design.
Digital imaging, Layout
Applied Typography and Design PNP127 3 Introduction to the concepts of electronic typography and the fundamentals of layout and design for creating documents in electronic forms. Topics include history of type, classifications of type, design principles, software and hardware components, and outputting to various devices. Popular software packages are used to create, edit, and print various documents.
Typeface, Layout
PreMedia I PNP128 3 Focused study of digital hardware and software applications used in the graphic imaging workflow, with particular emphasis on image editing of grayscale and line art images. Topics include computer platforms, operating system functions, and application software used in the imaging process, digital scanners, storage devices, output devices, troubleshooting, and maintenance. (Formerly PNP123)
Digital imaging, Workflow
Introduction to Graphic Design ART210 3 Introduction to equipment, materials, techniques, and work-ing methods appropriate to graphic designers and other visual designers. Discussion of employment opportunities and job classification. Experience with ads, logos, corporate needs, book covers, restaurant menus.
Graphic design
29Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Pennsylvania State UniversityGraphic Design
Course Code Credits Description keywords
Type Design II ART235 3 Focus on the formal and aesthetic principles of letterforms and their use in the design and layout of text-centered work. The skills acquired enable development of an aesthetic sensibility for type and the printed page.
Typeface, Layout
Introduction to Digital Photog-raphy
PHO250 3 Basic concepts and applications of electronic imaging hardware and software. Emphasis on the importing and digital editing of photographic images in both black-and-white and color. Artistic expression and experimentation with image form, content, and design is encouraged. (Formerly PHO 350)
Digital imaging, Retouching
PreMedia II PNP214 3 Advanced study of digital color systems. Through study and practice, investigates techniques for scanning, color correct-ing, proofing, and evaluating color images. Application of color management technology to create International Color Consor-tium (ICC) color profiles, calibrate system components and use profiles in color workflow. (Formerly PNP210)
Proofing, Color man-agement, ICC
Illustration ART340 3 Application of the various media used to produce narrative draw-ings and paintings for advertising and editorial use. Includes introduction to styles and techniques appropriate for satisfying a wide range of visual requirements within the commercial art field.
Drawing, Painting
Graphic Design for the Web ART360 3 Study of creative applications, design principles, and aesthetics of the web page, including research, design and production of web pages using various graphic design software and digital media. Emphasis on application of artistic concepts and formal design attributes for a web page.
Web design
Graphic Design: Point of Purchase (POP)
ART310 3 Study of the variety of advertising avenues designed to be used at the point where the purchase can be made. Diverse projects encourage freedom to experiment with new design solutions us-ing a variety of materials and techniques. The point of purchase design must not only be extremely creative, but also reflective of the production demands and costs..
Graphic design, POP
Modern Art and the Contempo-rary Image
ART330 3 Art of the twentieth century, emphasizing the interrelation of painting, sculpture, architecture, graphic arts, photography, and computer-generated art during major art movements of the 1900s: avant-garde art, cubism, surrealism, abstract expres-sionism, pop and op art, minimalist art, performance and virtual reality experiences. Includes the study of the scientific, political, economic, social, and literary dimensions of the period. (ART, Writing Enriched) Spring Only.
History
Graphic Design, Corporate Iden-tity (CID)
ART410 3 Interaction with and research for a product-oriented company leading to the submission of a profile, and over the course of the semester, the design of a logo and a variety of items relating to that company.
Graphic Design, Corporate Identity
Advanced Computer Graphics ART460 3 Advanced study of computer applications using test and image manipulation for interactive design. Emphasis on the application of concept development and design theory.
Digital imaging
Portfolio Design ART420 3 Development and enhancement of design works for the portfolio to be used while looking for a job. Includes the development of a personal identity to be used on a letterhead, resume, and enve-lope. All major coursework, except ART 496, must be completed before enrolling..
Portfolio
Senior Project ART496 3 Development of an independent project, with faculty direction. Includes research, analysis, discussion, execution, and presenta-tion of a final project within the discipline. Prior to scheduling this course, students must have completed all major course work except ART420 and one BGD/PHO elective must have been completed.
Senior project
30 ITGT Instituto Tecnológico y Gráfico Tajamar
Pennsylvania State UniversityGraphic Communications Technology GT (printing)
Course Code Credits Description keywords
PreMedia I PNP128 3 Focused study of digital hardware and software applications used in the graphic imaging workflow, with particular emphasis on image editing of grayscale and line art images. Topics include computer platforms, operating system functions, and application software used in the imaging process, digital scanners, storage devices, output devices, troubleshooting, and maintenance. (Formerly PNP123)
Digital imaging, Workflow, Retouching
Offset Lithography PNP124 3 Basic principles of lithography and skills in lithographic plate-making and operating small offset presses and selected bindery equipment. Topics include press systems, press maintenance, and safety practices, as well as papers, inks, and chemicals related to the lithographic process.
Offset, Plate, Safety, Printing process, Substrates
Screen and Specialty Imaging Techniques
PNP213 3 Overall exploration of screen-printing and specialty imaging processes. Explores the traditional process of screen-printing including frames and fabrics, stencil preparation, printing tech-niques, inks and substrates, and screen reclamation. Introduces related specialty imaging processes including pad printing, dye sublimation, embroidery and vinyl cutting. Technical concepts and theory provide a foundation for skills acquired through the actual production of numerous products. 3 Credits (2 Lecture - 3 Lab) Prerequisite(s): . Spring Only.
Screen printing, Substrates
Flexography PNP215 3 Exploration of the printing process and related techniques of flexography. Topics include practice in design, platemaking, press operation and finishing techniques as they pertain to flexography.
Flexo, Plate
Applied Typography and Design PNP127 3 Introduction to the concepts of electronic typography and the fundamentals of layout and design for creating documents in electronic forms. Topics include history of type, classifications of type, design principles, software and hardware components, and outputting to various devices. Popular software packages are used to create, edit, and print various documents
Graphic design, Type-face, Layout, Digital imaging
Packaging and Product Design PNP236 3 Expanded study of layout and design principles introducing designs for multi-paged products, packaging and marketing displays. Topics include various printing methods, properties of packaging substrates, environmental influences, principles and methods practiced in developing these products, and methods used to coordinate product development. These methods include integrating the areas of product development, manufacturing, marketing and purchasing areas. Regulations and evaluations of these products are also introduced. Popular software packages are used to take projects from initial design to final printing. (Formerly PNP136)
Layout, Packagin
Output Workflow PNP220 3 Examination of the critical last stages of digital pre-press pro-duction, including file analysis, file repair, trapping, imposing, and output of electronic pages to digital proofs, plates, or substrate. Involves production and problem-solving experiences using the latest software applilcations available.
File formats, Imposi-tion, Proofing
Finishing and Distribution PNP232 3 Last phase of printing production involving preparing printed sheets for final form such as brochures, books, posters, and packages. Concentrates on the wide range of finishing and binding operations, as well as on the sorting and organizing of printed materials for shipping and mailing to the customer.
Finishing
Production Printing PNP252 3 Practical application of skills and knowledge learned throughout the Graphic Communications major. Follows a variety of printing jobs through all the phases of design and layout, digital prepress, imaging, image assembly, platemaking, presswork, finishing, and bindery. Experience with digital workflows and application of quality control techniques occur throughout the process.
Printing produc-tion, Quality control, Workflow, Layout, Finishing
31Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Pennsylvania State UniversityGraphic Communications Technology GT (printing)
Course Code Credits Description keywords
Digital Media Publishing PNP272 3 Theory and hand-on experience in the production of various forms of digital media such as Internet web pages, CD-ROM media, and interactive systems with particular emphasis on multi-purposing digital image data. Course work includes use of computer networking systems and data transmission methods.
Multimedia, Digital imaging
Advanced Imaging Techniques PNP310 3 Theory and application reinforcing the fundamental concepts in page and document design and layout, pre-press require-ments, as well as specific imaging techniques related to screen printing and flexography (and possibly digital). Investigation of and hands-on experiences in advanced techniques for produc-ing multiple-color and process-color projects on a variety of substrates. Includes related finishing, converting and distribu-tion methods. Review of software requirements for designing individual projects. Field trips and interviews with industry practitioners enhance learning experiences.
Layout, Flexo, Screen, Finishing
Inks and Substrates PNP350 3 Investigation of the many measurable properties of inks, papers, and other substrates used in the printing industry. Explores manufacturing processes of paper and inks, including environ-mental concerns, while providing experience with paper and ink testing devices, data collection, data analysis, and reporting of testing results.
Substrates
Printing Estimating PNP352 3 Introduction to the principles and practices involved in estimat-ing costs of printing production, including the determination of production standards, all-inclusive hourly rates, cost centers, materials costs, and the development of production plans. Employs a problem-based approach using both paper and pencil and computer-application software.
Cost estimation, Print production
Trends and Issues in Printing and Publishing
PNP354 3 Examination of relevant United States laws including those related to human health and safety, freedom and ownership of information, waste handling and emissions, employment, and labor organizations within the printing industry. Explores ethical issues facing printers, including management and technical worker relations and problems and policies on printed content. Required writing assignments (graded and ungraded) provide experience in understanding and adapting to different discourse communities and in using multiple technical vocabularies. Includes both expressive and transactional prose responses to selected readings.
Safety, Helth, Waste, HR, Ethical
Printing Production Management PNP470 3 Introduction to key printing management concepts and practices including sales of printed materials, communication of specifica-tions, scheduling of print production, inventory control, printing plant layout, job costing, and quality assurance. Experience with integrated management software packages designed specifically for managing printing production.
Printing production, Sales, Planning
Introduction to the Graphic Com-munications Industry
PNP111 3 Orientation to the Printing and Publishing Technology (Graphic Communications) major, the printing industry, analog and digital printing processes, and career opportunities. Overviews the his-tory of printing and the makeup of the printing industry, including printing processes, technical (print) market segments, resources, and professional organizations. Introduces key procedures in career planning and job applications. Field trips and presenta-tions by industry representatives supplement course content. (Formerly PNP110)
Printing process
PreMedia II PNP214 3 Advanced study of digital color systems. Through study and practice, investigates techniques for scanning, color correct-ing, proofing, and evaluating color images. Application of color management technology to create International Color Consor-tium (ICC) color profiles, calibrate system components and use profiles in color workflow. (Formerly PNP210)
Color, Proofing, Color mangement, ICC
32 ITGT Instituto Tecnológico y Gráfico Tajamar
Plymouth State UniversityGraphic Design
Course Code Credits Description keywords
An Introduction to Graphic Design Software
AG 2330 3 Preliminary course for integrating design students with the nec-essary technological aspect of their visual communication edu-cation. Begins with a basic overview of the history and evolution of technology in design education and how it has impacted not only curriculum development, but the field and study of graphic design, culture and society. Explores the most indispensable software packages offered in the industry for digital graphics, then proceeds through a series of short projects and tutorials which enable the students to master the fundamental techniques used in these electronic design applications. Software types covered include: drawing, page layout and image-processing programs. Attention is given to word-processing as a necessary program for creating, importing and manipulating text copy into graphic applications. Students have hands-on instruction at Macintosh computer workstations throughout the course and learn associated information concerning the use of computer hardware peripherals, e.g., scanners, printers, etc. Falls and Springs.
Digital imaging, Re-touching, Layout,
Graphic Design I AG 2350 3 Introductory course acquaints students with the history, prin-ciples, and basic tenets of graphic communication employing typographic elements. Focuses on the formal relationships of de-sign as applied through typographic interaction, using the com-puter and Adobe Illustrator software to create solutions. Design assignments emphasize the creative and practical development of a variety of ideation avenues and techniques for executing those ideas effectively. Additional course fee required. Falls.
Illustrator, Typeface, Graphic design
Digital Multimedia Design AG 3050 3 The growth of the Internet and the heavy emphasis on digital media has led to the creation of a whole new industry and design field?Web design. Web sites are essential for nearly every business today. Covers web preparation software such as Photoshop and Illustrator. Students are introduced to basic HTML, Dreamweaver, and Flash. This class is for visually trained students. As such, original sketches, documents, and pictures are the starting point for each project. Falls and Springs.
Web, Multimidia, HTML, Dreamweaver, Flash
Graphic Design II AG 3300 3 Combines the precepts of the taxonomy of typography from Graphic Design I with that of imagery. Delves into types of im-ages, image generation options, and the impact of the combina-tion of type with images. Design problems include the study of iconography, designing symbols, understanding logo design, and the completion of a large poster design employing a synthesis of type, symbol, and image considerations using Adobe Photoshop software. Emphasizes the exploration, experimentation, and proper execution of ideas through the design process. Additional course fee required. Springs.
Graphic design, Digi-tal imaging, Typeface, Symbol, Photoshop
Graphic Design III AG 3360 3 The compilation of principles mastered in Graphic Design I and II leads students toward a discussion and understanding of publication design. Publication projects may include brochures, books, catalogs, annual reports, and other multiple-page print design pieces. Students also complete a self-promotion piece employing both publication design elements and a CD com-ponent, to prepare them with a tangible resume and digital portfolio of their work to date. Emphasis in publication design is on page layouts and the use of Adobe InDesign and QuarkXPress software. Additional course fee required. Falls.
Graphic design, Layout, InDesign, QuarkXPress
33Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Plymouth State UniversityGraphic Design
Course Code Credits Description keywords
Production for Graphic Design AG 3480 3 Deals with the basics of preparing design ideas for printing. Emphasizes the development of an understanding of the working relationship between a graphic designer and a printer. Includes pre-press and computer-assisted production, printing technolo-gy, production terminology, graphic arts photography and related specific information necessary for producing finished art in an efficient, accurate and qualified manner. Falls and Springs.
Production, Printing process
History Of Graphic Design. AG 3500 3 An introduction to the history and philosophy of graphic design which explores the predominant historic art movements and their effects on graphic design as a field of study. Emphasizes the late 19th and 20th century designers and their work. Linked to current notable designers and design trends including Post-modern and New Wave graphics. Falls and Springs. (WRCO)
History, Graphic design
PSU Student Design Company. AG3550 3 A student operated graphic design studio course, open to junior-level Graphic Design majors (BA and/or BFA). Seven students are selected each semester to serve in the Student Design Company (SDC). One student is selected as Studio Manager and works in tandem with the Graphic Design instructor; the six other students function as graphic designers. Meets two hours twice a week. Works on assignments created by offering design services to (a) non-profit organizations; (b) PSU organizations; (c) busi-ness organizations in our area that would not otherwise be able to afford to purchase design services in the marketplace; and (d) PSU graduate students who need visual components created for their thesis projects. Design services offered could include logos, brochures, flyers, posters, catalogs, Web sites, and other collateral, as requested. May be repeated once for credit. Falls and Springs.
Work experience, Web design, Printing process
Advanced Photoshop And Illustra-tor Techniques.
AG 3600 3 Continued study of two premier software packages featured in AG 2330. Proceeds from the student’s familiarity of Photoshop and Illustrator into the higher skill levels necessary for creat-ing truly outstanding digital graphics. Provides a mastery-level achievement experience with the software and reveals capabili-ties through progressive techniques and variations that have students creating graphics with true authority. Students garner many new digital shortcuts, key commands and time-saving techniques in these programs that allow them to concentrate on their creative abilities, instead of experiencing technical roadblocks. The path to true creation on the computer for the practicing designer is to not be limited by technical shortcom-ings, but instead to be able to create and produce whatever the mind imagines. Students have hands-on instruction at Macintosh computer workstations. Springs.
Photoshop, Illustrator
Student Design Co. Internship. AG3650 1 PORTFOLIO ACCEPTANCE Portfolio, Co-op
Advanced flash Animation and effects
AG 4350 3 Continues study of the Flash software introduced in AG 3050, which is dedicated to the general development of Web site and multimedia presentation design. Focuses on the development of Flash-based Web sites and animation. Students extend the capabilities of this program as a Web development tool and the possibilities as an animation filmmaking tool as well. By achiev-ing higher-level skills in this program, students create more vibrant and interactive Flash-based Web sites and animation. Covers the Web related techniques of other programs such as Dreamweaver, Photoshop, Illustrator, and Swift 3D to maximize the visual effects. CSS is introduced for more accessible Web sites. Falls.
Flash, Web, Dream-weaver, Photoshop, Illustrator, Swift 3D
34 ITGT Instituto Tecnológico y Gráfico Tajamar
Plymouth State UniversityGraphic Design
Course Code Credits Description keywords
Graphic Design IV AG 4370 3 Employing design precepts from Graphic Design I, II, and III, concentrates on developing an entire Corporate Identity Program for a hypothetical company. Students explore creating the logo first, then move to print applications, 3D packaging compo-nents, and finally a Web site for their company. Emphasizes the development of a production timeline, the creation of a calendar and job contracts and invoices, as well as extended professional presentation practice toward the systematic execution of the large variety of components necessary in designing a complete CI Program. Software instruction includes Dreamweaver, as part of the Adobe Creative Suite. This is the capstone experience for BA students in the Graphic Design Option. Additional course fee required. Springs.
Corporate identity, 3D, Packaging, Web, Dreamweaver
Graphic Design V AG 4380 3 First semester of a two-semester capstone course experience for BFA Graphic Design majors. Prepares students in all areas of their portfolio and professional career development. Includes portfolio organization and assessment, job market possibilities, resume and cover letter writing, making effective presentations, guidelines for pricing and selling work, and ethics considerations in the workplace in graphic design. Also covers the primary plan-ning stages and project delineation for the Senior BFA Exhibit, to be completed in the spring semester (Graphic Design VI). Design professionals are invited to present special topics and critique work during semester. Additional course fee required. Falls.
Portfolio, Work expe-rience
Graphic Design VI AG 4390 3 Allows students to begin the execution stage of the rough lay-outs that were completed in Fall semester of ideas considered for their individual final projects. These projects are developed and finished over a 10 week period, allowing four weeks for the students to mount artwork and prepare for their final Senior Show. Students are expected to meet in assigned teams to make both thematic and aesthetic decisions concerning the presentation of the show to the public. A senior “show coordina-tor” is elected by the students to be the contact person working between the students and faculty members. The Senior Show is visible evidence and a culmination of all coursework and projects that have been completed by the students in their edu-cational experience in the Graphic Design program. Additional course fee required. Springs.
Senior project
Special Problems in Graphic Design
AG 4550 3 Designed for students who have completed four semesters of work in Graphic Design, so that these students can continue their work at an advanced level (up to six credits).
Graphic design
Internship AG 4900 (1-6) Designed to give students a culminating educational experience within a wide range of practical on-the-job work experiences in the selected concentration. Commitment includes a negotiated number of hours per week and regular evaluation by Depart-ment Internship advisor. The internship is in agencies that are approved, supervised and evaluated by the Department.
Work experience.
Independent Study in Graphic Design
AG 4910 (1-4) Advanced work in a limited area of graphic design, developed and executed in consultation with an Art Department faculty mentor. Consent required of the instructor who will supervise the independent study and the Department Chair.
Research
35Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Rochester Institute of Technology New Media Publishing
Course Code Credits Description keywords
Advanced Color Management 2081-763 4 This course will further the scientific methodology in process control for repeatable color and extend the scope of ICC-based color management practices by integrating a number of image capture devices in color-managed digital workflows, Students are expected to work in a team environment, to engage in plan-ning, and conducting press run analyses, and to publish a techni-cal publication using the state-of-the-art printing facilities at RIT.
Color Management, ,ICC, Quality control
Advanced Imaging: Restoration and Retouching
2083-368 3 This course demystifies the process for digitally enhancing, retouching, and restoring images in the industry standard raster software. This class is designed for image makers who have a solid working knowledge of the current industry standard raster software and are interested in advancing their skills in digital image enhancement, retouching and restoration. This course includes image acquisition and specialized image manipulation techniques used to retouch, reconstruct, restore, and enhance images. (Permission of instructor)
Digital imaging, Retouching
Color Perception & Analysis 2081-562 4 This course addresses principles of human color perception and how color is communicated by samples and measured quantita-tively. It explores the role of visual perception in art appreciation and subjective quality assessment. Students will learn how to use digital tools to specify color from design to print for printing and publishing applications. Basic desktop publishing, Photo-shop, Quark Express, InDesign, etc software, competency and technical writing literacy).
Color, Photoshop, Quark Express, InDesign
Database Systems Management 0112-440 4 This course builds upon the basic concepts from the Database Management Systems course and introduces students to a real world client/server database development environment with hands-on experience. Students completing the course should be able to create both the client side and server side of a relational database project, using a tool such as oracle. Pre req. -0112-340
Variable data
Digital Foundations 2083-216 4 This course provides an orientation to the production concepts, working environments, hardware and software tools, languages, standards, and culture that the students will use as a foundation for the core courses in New Media Publishing.
Print production, Standards, Publishing
Digital Printing Process 2082-401 3 This course provides students with an opportunity to learn the principles and applications of digital printing. It presents the technical aspects of the major digital print engines and compares digital printing to conventional printing processes. The strategic use of digital printing is emphasized from a digital workflow standpoint. Variable data personalization and on-demand printing are studied from both technical and marketing perspectives.
Digital printing, Work-flow, Variable data
Finishing and Digital Imposition 2082-378 3 This course gives students an opportunity to learn the final steps which take a digitally designed document to finished printed product. Hands-on laboratory exercises allow students to apply the theoretical knowledge they gain from lectures to practical examples in the pressroom and bindery.
Imposition, Finishing
Flexographic Process 2081-364 3 This fundamental course is based on the principles and practices of the flexographic printing process. Emphasis is placed on the elements of the flexographic technology from artwork, plates, platemaking, inks and presswork. Lab centered around plate-mounting, ink formulation and presswork. Students print on a wide variety of substrates.
Flexo
36 ITGT Instituto Tecnológico y Gráfico Tajamar
Rochester Institute of Technology New Media Publishing
Course Code Credits Description keywords
Gravure Process 2081-386 3 The course analyzes the infrastructure as well as the print pro-duction workflows in the gravure printing industry. Students will comprehend the business of gravure for publication, packaging and special product applications. In addition to learning gravure process and technology, students will meet and interact with gravure industry professionals during RIT Gravure Day and take and extensive industry field trip to visit cylinders engravers and gravure printers.
Gravure
Image Process Workflow 2081-409 4 This course concentrates on the image processing variables and techniques required for producing high-quality color reproduc-tions for a variety of output technologies. Emphasis is placed on optimizing both image quality and workflow efficiencies from digital capture to final output. Topics include file formats, image processing strategies, color conversion, and effective proofing techniques.
Digital imaging, Workflow, File for-mats, Color, Proofing
Imaging for New Media 2083-206 4 Imaging for New Media addresses the skills and competencies necessary to create and manipulate digital images. This course introduces students to the creation, acquisition, filing, stor-age and production, manipulation and output of raster images. (2083-216
Digital imaging
Information Architecture: Publish-ing Systems
2083-328 4 In this course students will research current and emerging publishing information technology trends and apply them to cre-ate publishing solutions across a variety of platforms. Projects will emphasize aggregation and reuse of content across multiple distribution channels.
Trends
Ink Chemistry and Formulation 2081-458 4 This course is designed to expose students to the historical, scientific, and technical aspects of ink discovery and formula-tion. The students learn how inks were developed from the times dating back to the Middle Eastern/Asian cultures at the dawn of civilization to the present. The course uses a “learning-by-doing” approach in that students synthesize and formulate inks and then test their properties. Analysis methods for modern inks are introduced, and students conduct experiments using those methods.
Ink
Internet Marketing 0105-440 4 The course examines the impact of the Internet on traditional marketing and the new form of marketing. It explores the impact of the Internet on marketing strategy and tactics. It explicitly considers using the Internet to increase the value delivered to customers and improve a firm’s competitiveness. (Pre-req 2082-592 Marketing and Sales)
Marketing
Lithographic Process I 2081-367 3 This course provides detailed fundamentals of the equipment and materials that are used in the lithographic process. Topics include press, the image carrier and it’s chemistry, inks and paper, and process control. This course builds upon the material covered in the Materials and Processes II course.
Offset, Ink, Paper, Process control
Lithographic Process II 2081-467 3 This is an advanced course in sheetfed and web offset. There is an emphasis on process color printing and on problem solving advanced press and process variables that impact quality and productivity. Lithographic process problem solving skills are developed using multicolor presses.
Offset
Marketing and Sales 2082-592 4 This course provides an introduction to the fundamentals of marketing, including formulating a marketing strategy and creat-ing the marketing mix. The promotion part of the marketing mix will be expanded in the second half of the course. Students will create a sales plan and presentation for a firm of their choice.
Marketing, Sales
37Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Rochester Institute of Technology New Media Publishing
Course Code Credits Description keywords
Media Business Basics 2083-416 4 This course introduces business principles, such as accounting, finance, and marketing, that are essential to developing or grow-ing a media venture. Students will develop a business plan and identify potential financial supporters.
Business
Media Distribution and Transmis-sion
2082-313 4 In this course students gain extensive knowledge of the various methods and techniques used to electronically and physically distribute information. Students also study planning, scheduling, inventory management, and fulfillment.
Planning, Inventory, Information distribu-tion
Media Industry Analysis 2082-367 4 This course provides students with an understanding of the ma-jor industries closely allied with the printing industry: advertis-ing, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the structure of each of these industries; (2) the channels and methods through which and by which each distributes its products and services; and (3) the major custom-ers/clients of its products and services. Particular attention will be devoted to investigating the business models for the use of print to create value in advertising, publishing, and packaging.
Advertising, Publish-ing, and Packaging.
Media Law 2083-402 3 Media law offers an opportunity to investigate the philosophical and constitutional foundations of free expression as it relates to speech, writing, image making and publishing. First Amendment principles will be studied with respect to personal protection boundaries. The course will also provide a survey covering defa-mation issues. Students will form educated opinions about libel and slander boundaries. Since the publication discipline involves the creation of original work, a study of copyright, patent and trademark law will be provided.
Media law
Multimedia Publishing 2082-228 3 An introductory course in interactive publishing. Students will explore methods and approaches to interactive multimedia de-sign and production for a variety of applications and will develop interactive presentations for mobile, stand alone, and web-based environments
Multimedia
Multimedia Strategies 2083-323 4 This course is designed to explore all of the available mass media and customized communications technology options for effectively reaching consumers. It will explore advertising, personalized direct mail, the Internet, call centers and direct client interface via Internet chat sessions. The emphasis will be on development of the right mix of marketing communications techniques and the use of high volume printing, personalized digital printing, the Internet, and customer data bases to drive both new business and customer retention.
Variable data, Digital printing, Web, Multi-media
Networking IT Course Soho Networking
4050-210 4 This course will teach students how to determine what computer and network equipment is appropriate for use in a home or small office network. Students will learn the basic configurations for a home/small office network and explore in a lab environment the different hardware and software tools and configurations required to establish a personal local area network.
Computer
New Media Perspectives 2083-201 3 This course introduces students to the graphic and new media industries by studying the history, culture, technology, markets and workers in these industries. It establishes a basic under-standing of the current technologies by examining the industry and businesses that employ them. Students will gain a com-prehension of the businesses and roles that exist in the various industries and see an overview of industry structures and the effect of new media.
Trends, History, Tech-nology, Business
New Media Team Project 2083-542 4 The course is designed to engage the new media major in a capstone production experience. The instructor will form student teams that will design and complete a multi-media campaign for organizations selected by the instructors.
Senior Proyect
38 ITGT Instituto Tecnológico y Gráfico Tajamar
Rochester Institute of Technology New Media Publishing
Course Code Credits Description keywords
News Production Management 2083-317 3 New media publishing technologies production from a holistic viewpoint is examined. This is a course that brings together all the elements of new media publishing technologies such as various computer platforms, digital photography and other multi-media content (rich media content) and distribution mechanisms. This is the micro companion to the macro digital news systems management course. This course focuses on the management of these elements rather than the specific technologies. The lecture portion focuses on the specific application of managerial prin-ciples to new media production while the lab portion is based on group production exercises.
Multimedia, Workflow, Digital imaging
Operations Management 2082-413 3 A study of the topics/factors affecting the efficiencies and ef-fectiveness of graphic media operations. Includes consideration of both external (i.e., OSHA, environmental, legal) factors and in-ternal factors (i.e., scheduling, plant layout, training) that directly affect operations. Addresses the importance of a quality program as well as emerging workflow systems.
Production, Workflow
Printing Process Controls 2081-577 4 Test targets are tools used in optimizing and calibrating various components in a color reproduction system. This course will integrate many technical disciplines, e.g., metrology, statistics, process control, to make a color imaging system repeatable and predictable. Emphases will be placed on selecting test targets in conjunction with color measurement tools for evaluation of device-level and system-level performance. Two labs and an individual project are required.
Color, Process con-trol, Quality control
Substrates and Printing 2082-387 3 This course covers the science and technology of the many kinds of printing substrates used by various printing processes. Students learn the basic concepts of the substrate composition, structure, manufacture, optical and appearance properties, as well as the testing of printing substrates. Emphasis is placed on factors relating to print quality and press run ability. Students learn to identify the full range of printing substrates and their applications. The course includes a technology session at SUNY Environmental College of Science and Forestry which involves making and characterizing paper.
Substrate, Printing process
Tone and Color Analysis 2081-711 4 This course addresses principles and practices of color measurement for color matching and color image rendering in graphic arts imaging. Emphases are placed on the analyses and rendering of spot colors and pictorial images with the use of ICC-based color management systems. Topics include densi-tometry, CIE colorimetry, color management systems, graphic arts technology standards, and process control. There are lab assignments on color measurement, tone and color analyses. A self-directed project is required. The instruction is a combination of lectures live and video taped demonstrations.
Color, Color man-agement, Process control
Typography and Page Design 2083-217 4 The course provides an introduction to the theoretical and practical foundations of typography and page design. Students will study the history, aesthetics, and technology of typography. Projects will include design and production methods, using cur-rent software tools and fonts for typography in print, and screen display. Students will apply their acquired knowledge to make informed decisions in the practice of typography. (2083-216)
Typeface, Layout
Webpage Production 2083-316 4 This course will apply text, image, and page design skills to web publishing. Students will prepare and implement publishing proj-ects that take into account usability, accessibility, information layout, and graphics use in the context of the Web. (2083-206 & 2083-217)
Web
39Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
The Art Institute of PittsburgGraphic Design
Course Code Credits Description keywords
Life Drawing. G120 3 Students will draw from live models and examine the anatomy, proportion, surface planes and movement of the human form. Beginning with basic gesture drawings, the student will progress to sketching detailed figure representations. The student will explore the relationship of muscle structure, skeletal structure, light and shadow, movement and form in the tangible represen-tation of a three-dimensional object on a two-dimensional plane.
Drawing
Concept Development G121 3 This course will emphasize the conceptualization processes of art and design in solving given problems. The student will use creative problemsolving and research techniques, specifically, problem identification, analysis, brainstorming and idea refine-ment. Portfolio-quality projects will be produced throughout the course of the term.
Research, Design
Typography G131 3 This course is an introduction to the history of the evolution and application of typography for the perception of meaning, intention and personality of the written word. G132 History and Analysis of Design A study of the art movements that have struc-tured the field of graphic design covering political, social and economic influences and the analysis of contemporary design and design trends.
Typeface, History
History and Analysis of Design. G132 3 A study of the art movements that have structured the field of graphic design cov ering political, social, and economic influ-ences and the analysis of contemporary design and design trends.
History, Design
Digital Image Manipulation G133 3 This course is designed to explore photo retouching, image manipulation and the creation of original artwork using comput-ers and appropriate software. Compositing, color adjustment and effects through the use of filters will be stressed.
retouching, Digital imaging, color
Graphic Symbolism G135 3 This course examines the importance of graphic symbolism in design. Logos and other symbolic images will be examined in historic and contemporary contexts. Graphic elements, simpli-fied imagery and abstract shapes as well as typography will be utilized to create individual logo designs and images.
Symbol, Graphic design
Mixed Media. G210 3 This course explores the basic aspects of drawing and painting as related to illustration. The application of various media and techniques is emphasized while developing a series of illustra-tive studies.
Drawing, Painting
Advanced typography G211 3 This course will explore printed communication and the use of typography as an exclusive element of design. The course will focus on the development of marketable, original and creative problem-solving solutions with an emphasis on professional presentation techniques.
Typeface, Design
Electronic design G212 3 This course will explore various means of indicating, placing and manipulating visual elements in page design, systematically developing strong and creative layout solutions by means of cumulative, conceptual design process. The ability to effectively integrate photographs, illustrations, display and type will be developed using page composition software.
Layout, Digital imag-ing, Typeface,
Digital Image Manipulation G223 3 This course is designed to enhance further the skills acquired in previous image manipulation and technology-based classes. Emphasis will be placed on advanced applications and the iden-tification of the best solution for an assigned task. Integration of programs to achieve a required product will also be emphasized.
Digital imaging, Retouching
40 ITGT Instituto Tecnológico y Gráfico Tajamar
The Art Institute of PittsburgGraphic Design
Course Code Credits Description keywords
Design principles. G224 3 This course will concentrate on utilizing design principles and theories in problem solving, focusing on the importance of layout composition. Emphasis will be on the process of design develop-ment from roughs to comprehensives, layout, and the use of grid systems for multi-component layouts. Critical analysis will be applied through the usage of type and layout to create clear, communicative design.
Design, Layout, Typeface,
Design marketing. G225 3 The role of marketing in design will be the focus of this course. An analysis of concepts, consumer needs, target audiences, strategy and company vision will be the basis for developing advertising and other business communication applications.
Marketing, Strategy
Digital illustration G230 3 Students will produce computer-generated compositions as re-lated to the advertising, design and illustration fields. Corporate Identity The role of design in a corporate identity program will be the focus of this course. An analysis of corporate objectives and practical applications will be the basis for developing a struc-tured corporate image system including logo design and other business communication applications
Design, Advertising, illustration, Coporate identity
Corporate identity G231 3 The role of design in a corporate identity program will be the focus of this course. An analysis of corporate objectives and practical applications will be the basis for developing a struc-tured corporate image system including logo design and other business communication applications
Corporate identity
Dimensional design G310 3 Students will explore 3-dimensional designs and processes, and how they relate to advertising design. Familiarization with mate-rials, processes and procedures of 3D design and the require-ments necessary to scale, and construct various dimensional pieces.
3D Design
Art direction G311 3 This course will examine the role of the art director in producing multi-faceted design projects. Exercises will train students in coordinating creative efforts from concept to finished product. A team environment is emphasized and aims to acquaint the students with the necessity of leadership ability, communication and negotiating skills.
communication skills, leadership,
Design and tecnology G312 3 This course will utilize computer applications interfacing the graphic and applied arts. Students will produce contemporary advertising and graphic design portfolio projects. Emphasis will be placed on creative concepts, good typography usage, image manipulation and presentation techniques.
adevertising, typeface, retouching,
Intermediate illustration G320 3 This course will focus on various applications of media and techniques in conjunction with concept development, research, and references. Drawing, designing, and painting skills will be further refined through illustrative compositions. Contemporary illustrators and their techniques will also be discussed and studied.
Drawing, Painting
Design Team production G321 3 This course examines the structures and interdisciplinary communications skills utilized by various members of a creative design team. The processes of concept development, market-ability, application and design creation are emphasized. Students work as members of a team to research client needs, develop design solutions and present finished work
communication skills, Marketing
Foundations of Electronic Produc-tion.
G322 3 This course will introduce students to the electronic prepara-tion of material for production. Typesetting, pagination, image reproduction, color specifications, trapping procedures, binding and finishing techniques will be explored.
Production, Imposi-tion, Finishing
Graphic illustration G330 3 This course will concentrate on the application of design ele-ments in a stylized illustration. Attention to detail and rendering techniques will be emphasized and refined.
Illustration
41Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
The Art Institute of PittsburgGraphic Design
Course Code Credits Description keywords
Contemporary Typography G331 3 This course will explore the current design trends in typography. The work of contemporary type designers: David Carson, Rodney Sheldon Fehsenfeld, Bill Nelson and others will be analyzed. Em-phasis will be placed on experimentation of creative, innovative, new-wave type designing.
Typeface, Trends
Packaging Graphics G332 3 This course will focus on design principles that are applied to the development of three-dimensional product graphics. Materials, processes, industry guidelines and restrictions will be addressed as they pertain to surface treatments of packaging.
Design, 3D
Editorial Illustration G410 3 This course will explore various conceptual illustrators and their visions. It will examine the integration of drawing, painting and design as expressed in illustrative compositions. Emphasis is placed on conceptual development, research, references and the application of various media and techniques. The importance of visual thinking and how to express a story through illustration will be discussed.
Drawing, Painting, Illustrations, Design
Advertising Design G412 3 This course will explore the various aspects of advertising de-sign communications with the development of creative, original concepts. The preparation of concepts will utilize the principles of design, typography, color and problem solving skills and stress attention to detail, deadlines, professional presentation and cultural diversity. The course will also delve into the inner workings of advertising agencies and graphic design studios, contracts and billing along with the business ethics of the design and advertising fields.
AdvertIsing, Design, Typeface, Color
Portfolio Preparation For Graphic Design.
G420 3 This course will focus on the refinement of previous works into a comprehensive collection representative of graphic design skills. Emphasis will be on conceptual development, design, craftsmanship and presentation.
Graphic deSing
Communication Design G422 3 This course will explore the role of design in corporate com-munications. The analysis of corporate objectives and target markets will be the basis for designing corporate communica-tions that use typography and visuals effectively.
Corporate identity, Design, Typeface
Web Animation G427 3 This course utilizes basic Web animation techniques and software for multimedia and Web site design. Design solutions include animated presentations with images, sound and mo-tion. Basic navigation skills will be covered along with drawing, painting, and incorporating text. Special effects and multimedia movies will also be explored.
Web
Portfolio G430 3 This course will prepare students for job interviews by help-ing them compile a portfolio. Students will demonstrate their conceptual, design, craftsmanship and other skills as they assemble and refine their portfolio pieces. Working individually with an instructor, each student will select representative pieces, showcasing work that reflects a unique style.
Portfolio
Digital Illustration II G431 3 This course will concentrate on the concept and originality of ideas in digital illustration and will also explore vector-based applications to be used as tools to create digital illustrations. Illustrations created in this course will be applied to design formats and page layouts.
Illustrations
Intractive Portfolio Design G444 3 This course introduces design and de-velopment concepts for Graphic Design students who will identify, interpret, and imple-ment the roles and responsibilities of Web industry design team members. Web page scripting skills, aesthetic de-sign principles such as page layout, type design, imaging, and development of Web pages will be used. Students will design and develop the overall identity for a self promotional Website showcasing their graphic design portfolio.
Web
42 ITGT Instituto Tecnológico y Gráfico Tajamar
The College of New JerseyGraphic Design.
Course Code Credits Description keywords
Introduction to Graphic Design AGD 160 1 This course is an introduction to the discipline of graphic com-munication, including conceptual thinking, letterform design, lay-out and design techniques utilizing hand based skills. Students will be introduced to design history and critical issue.
Graphic design, Llayout, History
Typography I AGD 261 1 This course is an introduction to the discipline, function, history, and impact of typography in graphic design. Assignments and discussion will address the use of typography as a primary tool in conveying ideas and the impact of letterform manipulation on context and legibility.
Typeface, Readibility
Words and Image AGD 264 1 This course is an intermediate studio course that strives to expand the student’s conceptual, theoretical, and technical skills in two basic elements of graphic design, word and image. The class will work with creative media such as illustration, photog-raphy, collage, use of found objects, digital and hand-generated techniques. Graphic design issues, historical, cultural and techni-cal, will be addressed.
Illustration, Graphic design, Gigitla imag-ing
Computers for Designers AGD 276 1 This course builds on the skills learned in ADA 180 Digital Arts I and AGD 160 GD1-Introduction to Graphic Design. Students will become proficient in computer skills used in the Graphic Design field including illustration, photographic manipulation, and page layout. They will continue to develop creative problem solving skills and increase knowledge in the area of Graphic Design his-tory. Through field trips, students will gain an understanding of the commercial printing process
Computer
Identity (or AGD 365 Book Arts) AGD 360 1 This course will focus on the design of identities and identity programs including client research, development of a strategy, creative exploration, design refinements, and implementation. Students will design logos and complete identity systems. An examination of historical and contemporary identity systems will be researched and discussed.
Corporate identity
Advanced Typography AGD 361 1 Prerequisites: Reserved for graphic design students and AGD 160, AGD 261 and AGD 276 This course integrates theoretical typography with students’ personal unique visions. The class will explore alternative typographic forms that highlight content and audience response. Historical and contemporary typog-raphy, print production and digital and traditional skills will be emphasized.
Typeface, Print pro-duction
3D Graphic Design AGD 364 1 This course is a theoretical and studio investigation of three-dimensional structural principals as they relate to the area of packaging and environmental design. An investigation of materi-als, production techniques, resources, audience relationship to 3-D forms and packaging, and environmental design history will be addressed
3D, Packaging
Topics in Graphic Design AGD 370 1 This course may be offered as a studio and/or seminar with a differing focus each time. May be repeated.
Graphic design
Independent Study in Graphic Design
AGD 391 Variable course unit.
Independent study is for students engaged in advanced work only, and is an opportunity to develop personal interests and strengths within the major field. Emphasis is on individual, self-guided work under the supervision of a faculty advisor and/or committee. May be repeated.
Graphic design
43Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
The College of New JerseyGraphic Design.
Course Code Credits Description keywords
Independent Research in Graphic Design
AGD 393 vcu These courses must be completed with a 3.33 average in the area of study. Pre-registration with signed approval of an art faculty sponsor and of department chair required. Independent research is for students engaged in advanced work only, and is an opportunity to develop personal interests and strengths within the major field. Emphasis is on individual, self-guided work under the supervision of a faculty advisor and/or committee. May be repeated.
Research
/Internship AGD 399 vcu The primary purpose of the college-level internship experience is the development of occupational or professional competence in the actual occupation setting after the student’s education has been completed. Other purposes (income, career explora-tion, learning-by-doing, on-the-job training, etc.) cannot be the primary purpose, although they may occur as a secondary result of the internship experience
Work experience
G.D. History/Issues AGD 420 1 This course is a survey of the history of graphic design in the 20th and into the 21st centuries graphic design. The course al-lows students to research individual areas of interest to broaden their knowledge of contemporary issues in design. Classes are a combination of lectures, discussions, student presentations, guest lectures, and class trips to current design studios and exhibits.
History
Design Center AGD 460 1 This course applies design principles learned in previous courses into professional practice. The class will be structured like a small design agency. Students work as creative teams and develop projects from concept exploration to final presentation.
Work experience
GD8: Senior Research AGD 498 1 This course will focus on advancing students’ personal vision through design research, writing, and innovative design projects. For their final project, students will conduct visual and critical research that will culminate in a research paper and creative personal project.
Research, Senior project
GD9: Seminar AGD 499 1 Students will develop an original body of work for graduate school application or employment. This will culminate in a portfolio, identity package, creative statement, visual and career research, and a portfolio review, a presentation of students’ portfolios to the public and the graphic design community.
Portfolio
44 ITGT Instituto Tecnológico y Gráfico Tajamar
University of North DakotaGraphic Design Technology.
Course Code Credits Description keywords
Computer aided Design. Tech122 3 This course introduces the student to computer aided design/drafting using AutoCAD software. The course will include the study of technical drawing techniques to include blueprint inter-pretation, various projections, pictorials, dimensioning, develop-ments and tolerancing. The hands on exercises and drawing problems are reflective of industry and business. Fall
CAD
Advanced application of CADD techniques
Tech 202 3 The advanced study of computer aided design/drafting to include 3D coordinates and layout, subsurface meshes, regions, solid modeling, and the connection to computer numerical control (CNC). The creation of presentation graphics using bitmap files, shading, and rendering is also presented. Spring
3D, CAD
Principles of Graphic Design and Print Production.
Tech212 3 The basic concepts, processes, and techniques involved in graphic design for image generation and print production are introduced in this course. Fall
Graphic design, Print Production
Technology and Society. TECH300 3 A lecture-recitation course emphasizing the various impacts of technology on the individual, society, environment and basic institutions. Technological matrix of various cultures. Fall, Spring
Technology
Web Page Design TECH302 3 Introduction to electronic publishing on the Internet through design, layout and production of web pages. Emphasis on pro-duction of graphics, interface design, and navigability. Fall
Web
PC Hardware & Emerging Tech-nologies.
TECH311 3 An introductory course to the personal computer with an empha-sis on system hardware, boot-up sequence, configuration and customization, operating systems, upgrading, and troubleshoot-ing. The course will also examine emerging computer tech-nologies, various peripheral devices and interfaces, including network and computer wireless communications systems. Fall
Computer
Fundamentals of Photography. TECH322 3 Introduction to the concepts, processes, technologies, and ap-plication of film and digital photography. Emphasis is on creating technically sound and compositionally pleasing images. Fall, Summer
Photography, Film
Technical Design TECH332 3 This advanced technical design course integrates design history, theory, concepts, planning, application, and production through a creative and inventive process concerned with the synthesis of such instrumental factors as engineering, technology, materials, aesthetics and usability into machine-producible solutions that balance all user needs and desires within technical and social constraints. Spring
Technical design
Field Experiences in Technology. TECH396 (1-6) Field Experiences in Technology. . Prerequisite: Junior standing or consent of instructor. Provides students with supervised op-portunities to engage in various technical, industrial or busi-ness experiences by working with and learning from practicing professionals. Fall, Spring, Summer
Co-op
Cooperative Education. TECH397 (1-6) A practical work experience with an approved company in busi-ness or industry, arranged by the student, faculty and employer. S/U grading. Fall, Spring, Summer
Co-op
Digital Photography & Imaging. TECH422 3 This advanced course in photography focuses on the concepts, processes, technologies and applications of digital photography and imaging. It includes the utilization of cameras, digitizing technologies, and computer software designed specifically for creating, processing and editing images. Topics include this technology’s history, ethics, legal and regulatory issues, creative and scientific processes, and applications. Spring
Photography, Digital imaging, Ethics
Advanced Graphic Design and Print Production.
TECH442 3 This lecture/lab course provides a deeper understanding of graphic design with an emphasis on strategy, concept, design, and print production. Spring
Design, Print produc-tion
45Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
University of North DakotaGraphic Design Technology.
Course Code Credits Description keywords
Senior Capstone TECH450 3 The capstone course is designed to integrate and reflect on coursework covered throughout the students’ program in order to demonstrate knowledge, understanding and competency re-lated to the program goals. The course also facilitates students’ transition from the academic to the professional world. Spring
Senior project
Multimedia Production. TECH452 3 This advanced graphics course is designed to explore multime-dia production technologies, concepts, processes, methods, and techniques. The course provides hands-on experience applying multimedia technology to integrate graphics, text, sound and video into meaningful productions. Spring
Multimedia
Workshop. TECH493 (1-6) A workshop course on a specific topic. Fall, Spring, Summer
Graphic Design Software and Technologies.
TECH492 (1-8) This course provides in-depth study and application of computer software and technologies specific to the field of graphic design in order to develop problem-solving techniques and enhance proficiency of skills. Practical problems from various environ-ments are integrated into the content. Fall, Spring, Summer
Computer
47Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Resultados obtenidos
2. Glosario de palabras clave o “Key Words” referenciado a cursos.
Recopilando toda la información recogida en el apartado anterior se hizo un glosario de palabras clave o “Key Words” consistente en ir buscando todos los programas donde se hace referencia a cada uno de esos “Key Words”
En esta tabla se ha indicado la entrada y la asignatura de cada universidad identificada por su código propio. De esta manera se puede ir a las tablas del apartado anterior para ver la descripción detallada de cada curso.
Esta tabla también ilustra de modo visual la intensidad y la uniformidad con la que se trata un determinado tema en distintas universidades.
Al mismo tiempo, puede ser una herramienta útil para las universidades para analizar si están identificando bien los distintos cursos utilizando las palabras clave para mostrar lo que quieren enseñar en cada asignatura.
48 ITGT Instituto Tecnológico y Gráfico Tajamar
Grupo 1 Diseño Gráfico
KEYWORDS PALABRAS CLAVE
EASTER ILLINOIS
MINEAPOLIS NORTH EASTERN
PENNSYLV. (G.D)
PLYMOUTH STTE.
PITTSBURG NEW JERSEY NORTH DAKOTA
2D 2D ART 1110 ART 1233
3D 3D ART 1111, ART 4911, ART 4921
ART 2333 ART202 AG 4370 G310, G332 AGD 364 Tech 202
Adevertising Publicidad G312, G230, G412
Architectural design
Diseño arquitectónico
Business Gestión Empresarial
CAD CAD Tech122, Tech 202
Co-op Prácticas empresa
GRD 4010 AG3650 TECH396, TECH397
Color Color ART 2050, ART 2910, ART 2920, ART 1001
ART 1253 ART109 G412, G133
Color manage-ment
Gestión de color
GRD3080 PNP214
Communica-tion skills
Habilidades de comunicación
G311, G321
Computer Informática ART 2013 AGD 276 TECH311, TECH492
Coporate identity
Identidad corporativa
ART 4920 GRD3070 ART410 AG 4370 G230, G422, G231
AGD 360
Cost estima-tion
Estimación de costes
Design Diseño GRD 5100, GRD 5010
ART 4103, ART 1253, ART 3563
G412, G121, G132, G211, G224, G230, G332, G410, G422
TECH442
DHTML DHTML
Digital imaging Tratamiento digital de imágenes
GRD3080 ART260, PNP128, PHO250, ART460
AG 3300, AG 2330
G133, G212, G223
AGD 264 TECH422
Digital printing Impresión digital
Digital publish-ing
Edición digital
Drawing Dibujo ART 2000, ART 3911, ART 1001
ART 2003, ART 3123, ART 1213
ART180, ART340
G120, G210, G320, G410
Dreamweaver Dreamweaver AG 3050, AG 4350, AG 4370
Ethical Ética TECH422
File formats Formatos de ficheros
Film Película GRD3060 TECH322
Finishing Acabados G322
49Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Grupo 1 Diseño Gráfico
KEYWORDS PALABRAS CLAVE
EASTER ILLINOIS
MINEAPOLIS NORTH EASTERN
PENNSYLV. (G.D)
PLYMOUTH STTE.
PITTSBURG NEW JERSEY NORTH DAKOTA
Flash Flash AG 3050, AG 4350
Flexo Flexo
Geometry Geometría
Graphic design Diseño Gráfico ART 2910 GRD2000, GRD3030, GRD3050, GRD3060, GRD3070
ART102, ART210, ART310, ART410
AG 2350, AG 3300, AG 3360, AG 3500, AG 4550
G135, G420 AGD 160, AGD 264, AGD 370, AGD 391
Tech212
Gravure Huecograbado
Health Salud ART 2500
History Historia ART 2601G, ART 2602G, ART 3940
ART 2213, ART 3333, ART 3563
ART125, ART145, ART330
AG 3500 G131, G132 AGD 160, AGD 420
HR HR
HTML HTML AG 3050
ICC ICC PNP214
Illustrations Ilustraciones ART 3921, ART 3911
ART 4163 G431, G230, G330, G410
AGD 264
Illustrator Illustrator AG 2350, AG 3600, AG 4350
Imposition Imposición G322
InDesign InDesign AG 3360
Industrial design
Diseño industrial
Information distribution
Distribución de la información
Ink Tintas
Inventory Inventarios
JavaScript JavaScript
JDF JDF
Layout Maquetación ART 4023 ART260, PNP127, ART235
AG 2330, AG 3360
G212, G224 AGD 160
Leadership Liderazgo G311
Marketing Marketing G225, G321
Media law Leyes en medios de comunicación
Multimedia Multimedia GRD3060 ART 4103, ART 4073
AG 3050 TECH452
Offset Offset
Packaging Packaging AG 4370 AGD 364
Painting Pintura ART 2050 ART 2413, ART 3323
ART122, ART340
G210, G320, G410
Paper Papel
PDF PDF
Photography Fotografía TECH322, TECH422
Grupo 1 Diseño Gráfico
KEYWORDS PALABRAS CLAVE
EASTER ILLINOIS
MINEAPOLIS NORTH EASTERN
PENNSYLV. (G.D)
PLYMOUTH STTE.
PITTSBURG NEW JERSEY NORTH DAKOTA
2D 2D ART 1110 ART 1233
3D 3D ART 1111, ART 4911, ART 4921
ART 2333 ART202 AG 4370 G310, G332 AGD 364 Tech 202
Adevertising Publicidad G312, G230, G412
Architectural design
Diseño arquitectónico
Business Gestión Empresarial
CAD CAD Tech122, Tech 202
Co-op Prácticas empresa
GRD 4010 AG3650 TECH396, TECH397
Color Color ART 2050, ART 2910, ART 2920, ART 1001
ART 1253 ART109 G412, G133
Color manage-ment
Gestión de color
GRD3080 PNP214
Communica-tion skills
Habilidades de comunicación
G311, G321
Computer Informática ART 2013 AGD 276 TECH311, TECH492
Coporate identity
Identidad corporativa
ART 4920 GRD3070 ART410 AG 4370 G230, G422, G231
AGD 360
Cost estima-tion
Estimación de costes
Design Diseño GRD 5100, GRD 5010
ART 4103, ART 1253, ART 3563
G412, G121, G132, G211, G224, G230, G332, G410, G422
TECH442
DHTML DHTML
Digital imaging Tratamiento digital de imágenes
GRD3080 ART260, PNP128, PHO250, ART460
AG 3300, AG 2330
G133, G212, G223
AGD 264 TECH422
Digital printing Impresión digital
Digital publish-ing
Edición digital
Drawing Dibujo ART 2000, ART 3911, ART 1001
ART 2003, ART 3123, ART 1213
ART180, ART340
G120, G210, G320, G410
Dreamweaver Dreamweaver AG 3050, AG 4350, AG 4370
Ethical Ética TECH422
File formats Formatos de ficheros
Film Película GRD3060 TECH322
Finishing Acabados G322
50 ITGT Instituto Tecnológico y Gráfico Tajamar
Grupo 1 Diseño Gráfico
KEYWORDS PALABRAS CLAVE
EASTER ILLINOIS
MINEAPOLIS NORTH EASTERN
PENNSYLV. (G.D)
PLYMOUTH STTE.
PITTSBURG NEW JERSEY NORTH DAKOTA
Photoshop Photoshop AG 3300, AG 3600, AG 4350
Pitstop Pitstop
Planning Planificación
Plate Planchas
POP POP ART310
Portfolio Portfolio ART 4749 GRD4000 ART 4903 ART420 AG3650, AG 4380
G430 AGD 499
Preflight Preflight
Print produc-tion
Proceso de producción impresa
ART 2560 AGD 361 Tech212, TECH442
Printing process
Proceso de impresión
GRD3080 ART 3563 AG 3480, AG3550
Process control
Control del proceso
Production Producción AG 3480 G322
Proofing Pruebas GRD3080 PNP214
Publishing Edición
Quality control Control de calidad
QuarkXPress QuarkXPress AG 3360
Readability Legibilidad ART 3910 AGD 261
Research Investigación ART 2749 GRD3070 AG 4910 G121 AGD 393, AGD 498
Retouching Retoque de imágnes
PHO250 AG 2330 G133, G223, G312
Runability Maquinabilidad
Safety Seguridad ART 2500
Sales Ventas
Screen Serigrafía
Senior project Proyecto final GRD 5010, GRD 5100
ART496 AG 4390 AGD 498 TECH450
Sheedfed Offset
Offset pliego
Standards Estándares GRD3080
Strategy Estrategia G225
Substrate Sustratos
Swift 3D Swift 3D AG 4350
Symbol Simbolismo ART 3910, ART 3911, ART 3921
AG 3300 G135
Technical design
Diseño técnico TECH332
Technology Tecnología TECH300
Trends Tendencias G331
Typeface Fuentes ART 3910, ART 3920
GRD2000, GRD2010, GRD3020, GRD3060, GRD3080
ART 2213 ART225, PNP127, ART235
AG 2350, AG 3300
G412, G131, G211, G212, G224, G312, G331, G422
AGD 261, AGD 361
Variable data Dato variable
51Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Grupo 1 Diseño Gráfico
KEYWORDS PALABRAS CLAVE
EASTER ILLINOIS
MINEAPOLIS NORTH EASTERN
PENNSYLV. (G.D)
PLYMOUTH STTE.
PITTSBURG NEW JERSEY NORTH DAKOTA
Visual com-munication
Comunicación visual
ART 4910, ART 4911, ART 4920, ART 4921
GRD2000
Waste Desperdicio
Web Web ART 4903 ART360 AG 3550, AG 4350, AG 4370, AG 3050
G427, G444 TECH302
Web offset Offset bobina
Work experience
Experiencia profesional
GRD4000 AG 3550, AG 4380, AG 4900
AGD 399, AGD 460
Workflow Flujos de trabajo
PNP128
52 ITGT Instituto Tecnológico y Gráfico Tajamar
Grupo 2 Comunicación Gráfica
KEYWORDSPALABRAS CLAVE
APPALACHIAN STATE
CALIFORNIA POLYTECHNIC
NORTH CAROLINA
PENNSYLV. (G.C)
ROCHESTER INST. OF TECH.
RYERSON
2D 2D
3D 3D GRA 3312, GRA 4522
Adevertising Publicidad 2082-367
Architectural design
Diseño arquitectónico
GCS-334, GCS-434, GCS-435
Business Gestión Empresarial
2083-416, 2083-201
GRA 530, GRA 630, GRA 741, GRA 841
CAD CAD GCS-234
Co-op Prácticas empresa
Color Color GCS-430. PNP214 2081-409, 2081-562, 2081-577, 2081-711
GRA 324
Color manage-ment
Gestión de color
GRA 3102, GRA 3112, GRA 4512, GRA 4591
GCS-120 PNP214 2081-763, 2081-711
GRA 533
Communica-tion skills
Habilidades de comunicación
Computer Informática 4050-210
Coporate identity
Identidad corporativa
Cost estimation Estimación de costes
GRA 3772 GRC 403 GCS-590. PNP352 GRA 116
Design Diseño
DHTML DHTML GRA 422
Digital imaging Tratamiento digital de imágenes
GRA 1012, GRA 2102, GRA 3102, GRA 4512, GRA 4591, GRA 3312
GRC 202 GCS-331, GCS-332
PNP272, PNP128, PNP127
2083-368, 2081-409, 2083-206, 2083-317
GRA103, GRA 633, GRA 704
Digital printing Impresión digital
GRA 4558 GRC 402 2082-401, 2083-323
GRA 634
Digital publish-ing
Edición digital GRC 201
Drawing Dibujo GCS-133, GCS-233.
Dreamweaver Dreamweaver
Ethical Ética PNP354
53Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Grupo 2 Comunicación Gráfica
KEYWORDSPALABRAS CLAVE
APPALACHIAN STATE
CALIFORNIA POLYTECHNIC
NORTH CAROLINA
PENNSYLV. (G.C)
ROCHESTER INST. OF TECH.
RYERSON
File formats Formatos de ficheros
GRA 3102 PNP220 2081-409 GRA103
Film Película
Finishing Acabados GRA 3012. GRC 324 GCS-130 PNP232, PNP252, PNP310
2082-378 GRA 420, GRA 534, GRA 320
Flash Flash GRA 422
Flexo Flexo GRA 1222, GRA 4566
GRC 316 GCS 416 PNP215, PNP310
2081-364 GRA103, GRA 203, GRA 533, GRA 534
Geometry Geometría GCS-133, GCS-233, GCS-433
Graphic design Diseño Gráfico GRC 101 GCS-130, GCS-430.
PNP127 GRA 102
Gravure Huecograbado GRA 1222. 2081-386
Health Salud PNP354
History Historia 2083-201
HR HR PNP354
HTML HTML GRA 422
ICC ICC PNP214 2081-763 GRA 533
Illustrations Ilustraciones
Illustrator Illustrator GRA 102
Imposition Imposición GRC 324 PNP220 2082-378 GRA 323, GRA 423
InDesign InDesign 2081-562 GRA 102, GRA 322
Industrial design
Diseño industrial
GCS-333, GCS-533, GCS-534, GCS-536
Information distribution
Distribución de la información
2082-313
Ink Tintas GCS-575 2081-458, 2081-367
Inventory Inventarios 2082-313
JavaScript JavaScript GRA 422
JDF JDF GRA 420, GRA 704
Layout Maquetación GCS-130, GCS-110
PNP127, PNP236, PNP252, PNP310
2083-217 GRA 102, GRA 202, GRA 322
Leadership Liderazgo
54 ITGT Instituto Tecnológico y Gráfico Tajamar
Grupo 2 Comunicación Gráfica
KEYWORDSPALABRAS CLAVE
APPALACHIAN STATE
CALIFORNIA POLYTECHNIC
NORTH CAROLINA
PENNSYLV. (G.C)
ROCHESTER INST. OF TECH.
RYERSON
Marketing Marketing GRC 361 0105-440, 2082-592
GRA 741, GRA 841
Media law Leyes en medios de comunicación
2083-402
Multimedia Multimedia PNP272 2083-323, 2083-317, 2082-228
GRA 422
Offset Offset PNP124 2081-367 , 2081-467
GRA 203
Packaging Packaging GRA 1222. GRC 101 PNP236 2082-367 GRA 102, GRA 423, GRA 843
Painting Pintura
Paper Papel GCS-580 2081-367
PDF PDF GRA 633, GRA 322
Photography Fotografía GCS-330
Photoshop Photoshop 2081-562 GRA103, GRA 203
Pitstop Pitstop GRA 633
Planning Planificación GRA 3772 GRC 361 PNP470 2082-313 GRA 320, GRA 116
Plate Planchas PNP124, PNP215
GRA 203
POP POP
Portfolio Portfolio
Preflight Preflight GRA 4558 GRA 633
Print produc-tion
Proceso de producción impresa
PNP352, PNP252, PNP470
2083-216 GRA 204, GRA 804
Printing pro-cess
Proceso de impresión
GRA1003, GRA 1012, GRA 2102, GRA 3012, GRA 3772
GRC 101 GCS-130 PNP124, PNP111
2082-387 GRA 104
Process control Control del proceso
2081-367 , 2081-577, 2081-711
Production Producción GRA 3012., GRA 3772
GCS-585 2082-413 GRA 216
Proofing Pruebas GRA 2102. PNP214, PNP220
2081-409 GRA 423, GRA 533
Publishing Edición GRC 101 2083-216, 2082-367
Quality control Control de calidad
GRA 3012., GRA 4566
GRC 320 PNP252 2081-763, 2081-577
GRA 320, GRA 324, GRA 424
55Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Grupo 2 Comunicación Gráfica
KEYWORDSPALABRAS CLAVE
APPALACHIAN STATE
CALIFORNIA POLYTECHNIC
NORTH CAROLINA
PENNSYLV. (G.C)
ROCHESTER INST. OF TECH.
RYERSON
QuarkXPress QuarkXPress 2081-562 GRA 322
Readability Legibilidad
Research Investigación GCS-292 GRA 634, GRA 804
Retouching Retoque de imágnes
GRA 3102, GRA 4512
GCS-332 PNP128 2083-368 GRA 423
Runability Maquinabilidad GRA 104, GRA 204
Safety Seguridad PNP124, PNP354
GRA 204
Sales Ventas GRC 361 PNP470 2082-592 GRA 230
Screen Serigrafía GCS-250 PNP310
Senior project Proyecto final 2083-542
Sheedfed Offset
Offset pliego GRC 328 GRA 104, GRA 324
Standards Estándares 2083-216 GRA 216, GRA 424
Strategy Estrategia GRA 743
Substrate Sustratos GRA 1012., GRA 3012, GRA 3112
GRC 211 GCS 581 PNP213, PNP350
2082-387 GRA 104, GRA 204, GRA 324
Swift 3D Swift 3D
Symbol Simbolismo
Technical design
Diseño técnico
Technology Tecnología 2083-201
Trends Tendencias GRA 4622. GRC 402 2083-201, 2083-328
GRA 743 , GRA 843
Typeface Fuentes GRC 218 GCS-430. PNP127 2083-217 GRA 102, GRA 202
Variable data Dato variable GRA 4558 GRC 338, GRC 402
0112-440, 2082-401, 2083-323
GRA 634
Visual com-munication
Comunicación visual
Waste Desperdicio PNP354
Web Web GRA 3512 GRC 101 GCS 418 2083-323, 2083-316
GRA 422
Web offset Offset bobina GRC 329 GRA 534
Work experience
Experiencia profesional
GRA 3622, GRA 4112
Workflow Flujos de trabajo
GRA 4558 GRC 203, GRC 338
PNP128, PNP252
2082-401, 2081-409, 2083-317, 2082-413
GRA 103, GRA 204, GRA 420, GRA 704, GRA 843
56 ITGT Instituto Tecnológico y Gráfico Tajamar
Resultados obtenidos
3. Distribución de tiempo dedicado a cada Contenido Relevante
En función de las palabras clave y la definición de la asignatura, el equipo investigador realizó una distribución porcentual en los Contenidos Relevantes que se abordaban en esa materia. Esta estimación se remitió a las universidades por si desearan realizar alguna modificación.
Describimos un ejemplo concreto para que sirva de aclaración.
Universidad de Pennsylvania. Programa de Graphic Communications Technology Asignatura de Premedia I.
En función de la descripción de los contenidos el equipo investigador hizo la siguiente estimación.
TRATAMIENTO DE IMÁGENES ....50%
DIGITALIZACIÓN ........................50%
Lo que significa que en esta asignatura, el 50% del tiempo se dedicaría a tratar aspectos relacionados con tratamiento de imágenes y el otro 50% a tratar aspectos de Digitalización. Se mandó esta estimación a la universidad y la universidad hizo la siguiente corrección.
PDF ..........................................25%
GESTIÓN DE COLOR .................25%
TRATAMIENTO DE IMÁGENES ....25%
DIGITALIZACIÓN ........................25%
Lo que significa que el 25 % del tiempo de esa asignatura lo dedican a aspectos relacionados con PDF, el 25% a Gestión de color, el 25% a tratamiento de imágenes y el 25% a Digitalización.
A las universidades norteamericanas se les envío las tablas con los Contenidos Relevantes en inglés junto con una breve explicación de cada Contenido Relevante, cuando se veía preciso también en inglés. En el Anexo II se incluye las tablas de Contenidos Relevantes junto con esa breve explicación de lo que incluía cada Contenido Relevante tanto en inglés como en español.
Adjuntamos la distribución final con las correcciones de las universidades ya incorporadas con los Contenidos Relevantes en español.
57Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Appalachian State University
Orie
ntat
ion
to G
raph
ic A
rts
Grap
hic
Com
mun
icat
ions
I
Intr
oduc
tion
to F
lexo
grap
hy
Elec
tron
ic P
repr
ess
Grap
hic
Com
mun
icat
ions
II
Elec
tron
ic Im
agin
g
Subs
trat
es, I
nks
and
Colo
r Man
agem
ent
3D Im
agin
g an
d An
imat
ion
Web
Dev
elop
men
t for
Gra
phic
Com
mu-
nica
tions
GRA
3622
Prin
t Pro
duct
ion
Anal
ysis
and
Con
trol
Tech
nica
l Ass
ista
nt
Adva
nced
Ele
ctro
nic
Imag
ing/
Cros
s M
edia
Adva
nced
3D
Imag
ing
and
Anim
atio
n
Digi
tal P
rintin
g an
d Pu
blis
hing
Adva
nced
Fle
xogr
aphi
c Pr
intin
g M
etho
ds
Adva
nced
Offs
et P
rintin
g M
etho
ds
Curr
ent T
rend
s in
Gra
phic
Com
mun
ica-
tions
Sem
inar
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO
1,1 TIPOGRAFíA
1,2 HISTORIA
1,3 DISEÑO 3D 100% 100%
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 25%
3 IMPOSICIÓN
4 PDF 11%
5 PRUEBAS 33%
6 GESTIÓN DE COLOR 30% 10%
7 WEB 100%
7,1 MULTIMEDIA
8 DIGITALIZACIÓN 33% 11% 70% 50%
9 TRATAMIENTO DE IMÁGENES 50%
10 PREFLIGTH 25%
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET 11% 100%
12 HUECOGRABADO 50% 11%
13 FLEXOGRAFÍA 50% 11% 100%
14 IMPRESIÓN DIGITAL 11% 25%
15 TINTAS Y PAPEL 25% 80%
16 PACKAGING
17 ACABADOS 11%
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 25% 33% 20%
19 COSTES Y PRESUPUESTOS 20%
20 GESTIÓN DE LA PRODUCCIÓN 11% 20%
21 CONTROL DE CALIDAD 11% 10% 20%
22 JDF
23 FLUJOS DE TRABAJO 20% 25%
VARI
OS
24 GESTIÓN DE DATO VARIABLE
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE 25%
27 MARKETING
28 NUEVAS TECNOLOGÍAS 100%
29 EXPERIENCIA PROFESIONAL 100% 100% 100%
30 INVESTIGACIÓN, PROYECTOS
31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS 25%
59Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
California Polytechnic
Intr
oduc
tion
to G
raph
ic C
omm
unic
a-tio
n
Digi
tal P
ublis
hing
Sys
tem
s
Digi
tal P
hoto
grap
hy
Digi
tal F
ile P
repa
ratio
n an
d W
orkfl
ow
Subs
trat
es, I
nks
and
Tone
rs
Digi
tal T
ypog
raph
y
Flex
ogra
phic
Prin
ting
Tech
nolo
gy
Man
agin
g Qu
ality
in G
raph
ic C
om-
mun
icat
ion
Bind
ing,
Fin
ishi
ng, a
nd D
istr
ibut
ion
Proc
esse
s
Shee
tfed
Prin
ting
Tech
nolo
gy
Web
Offs
et a
nd G
ravu
re P
rintin
g Te
chno
logi
es
Digi
tal C
onte
nt M
anag
emen
t and
Var
i-ab
le D
ata
Publ
ishi
ng
Mar
ketin
g an
d Sa
les
Man
agem
ent f
or
Prin
t and
Dig
ital M
edia
Digi
tal P
rintin
g an
d Em
ergi
ng T
ech-
nolo
gies
in G
raph
ic C
omm
unic
atio
n
Estim
atin
g fo
r Prin
t and
Dig
ital M
edia
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 5% 25%
1,1 TIPOGRAFíA 10% 75%
1,2 HISTORIA 15%
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 25%
3 IMPOSICIÓN 25% 20%
4 PDF 10% 10%
5 PRUEBAS 20%
6 GESTIÓN DE COLOR 25% 5%
7 WEB 5% 10%
7,1 MULTIMEDIA 20%
8 DIGITALIZACIÓN 10% 40%
9 TRATAMIENTO DE IMÁGENES 10% 25% 10%
10 PREFLIGTH 40% 5%
IMPR
ESIÓ
N &
POS
TIM
PRES
IÓN
11 OFFSET 5% 80% 45%
12 HUECOGRABADO 5% 45%
13 FLEXOGRAFÍA 5% 80%
14 IMPRESIÓN DIGITAL 5% 33%
15 TINTAS Y PAPEL 5% 100%
16 PACKAGING
17 ACABADOS 5% 80% 5%
CONT
ROL
DE P
RODU
CCIÓ
N
18 FASES DE PRODUCCIÓN 15% 5%
19 COSTES Y PRESUPUESTOS 80%
20 GESTIÓN DE LA PRODUCCIÓN 5%
21 CONTROL DE CALIDAD 100%
22 JDF 10% 5%
23 FLUJOS DE TRABAJO 10% 45% 10% 10% 20% 20%
VARI
OS
24 GESTIÓN COMERCIAL 40% 5%
25 GESTIÓN EMPRESARIAL 5% 20% 15%
26 GESTIÓN DE DATO VARIABLE 20% 32%
27 MARKETING 40%
28 NUEVAS TECNOLOGÍAS 10% 20% 10%
29 EXPERIENCIA PROFESIONAL
30 INVESTIGACIÓN, PROYECTOS
31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS
61Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Eastern Illinois University
Draw
ing
II
Two-
Dim
ensi
onal
Fou
ndat
ions
Thre
e-Di
men
sion
al F
ound
atio
ns.
Pain
ting
I.
Heal
th a
nd S
afet
y in
the
Visu
al A
rts.
Prin
tmak
ing
I.
Rese
arch
Met
hods
and
Pro
fess
iona
l Pr
actic
es.
Hist
ory
of A
rt I.
Hist
ory
of A
rt II
.
Intr
oduc
tion
to G
raph
ic D
esig
n.
Grap
hic
Abst
ract
ions
.
Life
Dra
win
g.
Typo
grap
hy I.
Visu
aliz
atio
n St
udie
s I.
Typo
grap
hy II
.
Visu
aliz
atio
n St
udie
s II.
Hist
ory
of G
raph
ic D
esig
n
Typo
grap
hy II
I.
Seni
or P
ortfo
lio.
Visu
aliz
atio
n St
udie
s III
.
Typo
grap
hy IV
.
Visu
aliz
atio
n St
udie
s IV
.
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 100%
1,1 TIPOGRAFíA 100% 100% 100% 100%
1,2 HISTORIA 100% 100% 100%
1,3 DISEÑO 3D 100% 50% 50%
1,4 DIBUJO, PINTURA 100% 100% 100% 100% 100% 100% 100% 100% 50% 50%
2 MAQUETACIÓN
3 IMPOSICIÓN
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB
7,1 MULTIMEDIA
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET
12 HUECOGRABADO
13 FLEXOGRAFÍA
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 100%
30 INVESTIGACIÓN, PROYECTOS 100%
31 MEDIOAMBIENTE, NORMATIVAS 100%
32 OTROS
63Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Mineapolis College of Art & Design
Intr
oduc
tion
to G
raph
ic D
esig
n
Intr
oduc
tion
to T
ypog
raph
y
Typo
grap
hy: H
iera
rchy
and
Exp
ress
ion
Grap
hic
Desi
gn: F
orm
and
Met
hods
3050
Pub
licat
ion
Desi
gn
Mot
ion
Grap
hics
Desi
gn S
yste
ms
Elec
tron
ic P
repr
ess
Prof
essi
onal
Pra
ctic
e
Inte
rnsh
ip
Adva
nced
Gra
phic
Des
ign
Sem
inar
Seni
or P
roje
ct
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 50% 100% 33% 20% 100% 14% 33%
1,1 TIPOGRAFíA 50% 100% 100% 10% 14%
1,2 HISTORIA
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 33% 14%
3 IMPOSICIÓN 33%
4 PDF
5 PRUEBAS 14%
6 GESTIÓN DE COLOR 14%
7 WEB
7,1 MULTIMEDIA 10%
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET
12 HUECOGRABADO
13 FLEXOGRAFÍA
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL 14%
16 PACKAGING
17 ACABADOS
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL 33%
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 14% 100% 100%
30 INVESTIGACIÓN, PROYECTOS 33% 100%
31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS 60%
65Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
North Carolina Agricultutal & Technical University
Desi
gnin
g fo
r Gra
phic
Com
mun
icat
ions
Colo
r Man
agem
ent
Grap
hic
Com
mun
icat
ions
Tec
hnol
ogy
Intr
oduc
tion
to D
rafti
ng T
echn
olog
y
Draf
ting
of G
eom
etric
al E
ntiti
es
Com
pute
r Aid
ed D
rafti
ng
Scre
en P
rintin
g Te
chno
logy
Tech
nica
l Com
mun
icat
ion
Intr
oduc
tion
to P
hoto
grap
hic
Imag
ing
Adva
nced
Pho
togr
aphi
c Im
agin
g
Digi
tal I
mag
e Ed
iting
Elec
tric
/Ele
ctro
nic
Draf
ting
Arch
itect
ural
Dra
fting
Flex
ogra
phic
Pac
kage
and
Spe
cial
ty
Prin
ting
Web
Des
ign
for G
raph
ic C
omm
unic
atio
ns
Tech
nica
l Illu
stra
tion
and
Desi
gn
Geom
etric
Dim
ensi
onin
g an
d To
lera
ncin
g
Adva
nced
Arc
hite
ctur
al D
rafti
ng
Arch
itect
ural
Des
ign
and
Mod
elin
g
Mac
hine
Des
ign
and
Draf
ting
Cart
ogra
phic
Dra
fting
and
Des
ign
Tool
and
Mac
hine
Des
ign
Prin
cipl
es o
f Ink
Tec
hnol
ogy
Prin
cipl
es o
f Pap
er T
echn
olog
y
Prin
cipl
es o
f Ink
and
Pap
er T
echn
olog
y
Grap
hic
Com
mun
icat
ions
Pro
duct
ion
Man
agem
ent
Estim
atin
g in
Gra
phic
Com
mun
icat
ions
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 50% 13% 100%
1,1 TIPOGRAFíA 13%
1,2 HISTORIA 50%
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA 100% 100% 100% 50% 70%
2 MAQUETACIÓN
3 IMPOSICIÓN 13%
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR 100%
7 WEB 50%
7,1 MULTIMEDIA
8 DIGITALIZACIÓN 80%
9 TRATAMIENTO DE IMÁGENES 13% 100% 100%
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET 13%
12 HUECOGRABADO 13%
13 FLEXOGRAFÍA 13% 70% 50%
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL 30% 100% 100% 100%
16 PACKAGING
17 ACABADOS 13%
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN
19 COSTES Y PRESUPUESTOS 100%
20 GESTIÓN DE LA PRODUCCIÓN 100%
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL
30 INVESTIGACIÓN, PROYECTOS 100%
31 MEDIOAMBIENTE, NORMATIVAS 100% 20% 15%
32 OTROS 50% 100% 15% 100% 100% 100% 100% 100%
67Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Northeastern State University
Com
pute
r App
licat
ions
in A
rt
Typo
grap
hy
Grap
hic
Desi
gn I
Grap
hic
Desi
gn II
Publ
icat
ion
Desi
gn
Mul
timed
ia D
esig
n
Illus
trat
ion
Port
folio
Draw
ing
I
2D D
esig
n
Colo
r I
Draw
ing
II
3D D
esig
n
Wat
erco
lor I
Figu
re D
raw
ing
I
Pain
ting
I
Prin
tmak
ing
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 50% 50% 100%
1,1 TIPOGRAFíA 100%
1,2 HISTORIA 50% 100%
1,3 DISEÑO 3D 100%
1,4 DIBUJO, PINTURA 100% 100% 100% 100% 100% 100%
2 MAQUETACIÓN 50%
3 IMPOSICIÓN 50%
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR 100%
7 WEB 50%
7,1 MULTIMEDIA 100%
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET
12 HUECOGRABADO
13 FLEXOGRAFÍA
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 100%
30 INVESTIGACIÓN, PROYECTOS
31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS 100%
69Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Pennsylvania State University (Graphic Design Program)
Two-
Dim
ensi
onal
Des
ign
Draw
ing
Desi
gn a
nd C
olor
Pain
ting
Art H
isto
ry: A
ncie
nt th
roug
h 15
th C
entu
ry
Intr
oduc
tion
to T
hree
-Dim
ensi
onal
De
sign
Hist
ory
of G
raph
ic D
esig
n
Type
Des
ign
I
Intr
oduc
tion
to C
ompu
ter G
raph
ics
Appl
ied
Typo
grap
hy a
nd D
esig
n
PreM
edia
I
Intr
oduc
tion
to G
raph
ic D
esig
n
Type
Des
ign
II
Intr
oduc
tion
to D
igita
l Pho
togr
aphy
PreM
edia
II
Illus
trat
ion
Grap
hic
Desi
gn fo
r the
Web
Grap
hic
Desi
gn: P
oint
of P
urch
ase
(POP
)
Mod
ern
Art a
nd th
e Co
ntem
pora
ry Im
age
Grap
hic
Desi
gn, C
orpo
rate
Iden
tity
(CID
)
Adva
nced
Com
pute
r Gra
phic
s
Port
folio
Des
ign
Seni
or P
roje
ct
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 100% 50% 33% 50% 100% 100% 50%
1,1 TIPOGRAFíA 33% 33% 100% 100%
1,2 HISTORIA 100% 100% 33%
1,3 DISEÑO 3D 100%
1,4 DIBUJO, PINTURA 100% 100% 100%
2 MAQUETACIÓN 33% 10%
3 IMPOSICIÓN
4 PDF
5 PRUEBAS 20%
6 GESTIÓN DE COLOR 50% 40%
7 WEB 100%
7,1 MULTIMEDIA
8 DIGITALIZACIÓN 33% 30% 20%
9 TRATAMIENTO DE IMÁGENES 100% 50% 100% 20% 50%
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET 10%
12 HUECOGRABADO
13 FLEXOGRAFÍA 10%
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL 10%
16 PACKAGING
17 ACABADOS
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 10%
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 100%
30 INVESTIGACIÓN, PROYECTOS 100%
31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS 20%
71Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Pennsylvania State University (Graphic Communication Program)
PreM
edia
I
Offs
et L
ithog
raph
y
Scre
en a
nd S
peci
alty
Imag
ing
Tech
-ni
ques
Flex
ogra
phy
Appl
ied
Typo
grap
hy a
nd D
esig
n
Pack
agin
g an
d Pr
oduc
t Des
ign
Outp
ut W
orkfl
ow
Fini
shin
g an
d Di
strib
utio
n
Prod
uctio
n Pr
intin
g
Digi
tal M
edia
Pub
lishi
ng
Adva
nced
Imag
ing
Tech
niqu
es
Inks
and
Sub
stra
tes
Prin
ting
Estim
atin
g
Tren
ds a
nd Is
sues
in P
rintin
g an
d Pu
b-lis
hing
Prin
ting
Prod
uctio
n M
anag
emen
t
Intr
oduc
tion
to th
e Gr
aphi
c Co
mm
unic
a-tio
ns In
dust
ry
PreM
edia
II
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 33% 17% 17%
1,1 TIPOGRAFíA 33%
1,2 HISTORIA
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 33% 17% 17%
3 IMPOSICIÓN 50% 25%
4 PDF 25%
5 PRUEBAS 25% 33%
6 GESTIÓN DE COLOR 25% 33%
7 WEB 25%
7,1 MULTIMEDIA 50%
8 DIGITALIZACIÓN 25% 33%
9 TRATAMIENTO DE IMÁGENES 25%
10 PREFLIGTH 25%
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET 100%
12 HUECOGRABADO
13 FLEXOGRAFÍA 100% 17%
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL 100%
16 PACKAGING 50%
17 ACABADOS 100% 17%
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 17% 17% 25% 25%
19 COSTES Y PRESUPUESTOS 100% 25%
20 GESTIÓN DE LA PRODUCCIÓN 17% 25%
21 CONTROL DE CALIDAD 17% 25%
22 JDF
23 FLUJOS DE TRABAJO 25% 17% 17%
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE 25%
27 MARKETING
28 NUEVAS TECNOLOGÍAS 50% 25%
29 EXPERIENCIA PROFESIONAL
30 INVESTIGACIÓN, PROYECTOS 25%
31 MEDIOAMBIENTE, NORMATIVAS 50%
32 OTROS 100% 25%
73Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Plymouth State University
An In
trod
uctio
n to
Gra
phic
Des
ign
Softw
are
Grap
hic
Desi
gn I
Digi
tal M
ultim
edia
Des
ign
Grap
hic
Desi
gn II
Grap
hic
Desi
gn II
I
Prod
uctio
n fo
r Gra
phic
Des
ign
Hist
ory
Of G
raph
ic D
esig
n.
PSU
Stud
ent D
esig
n Co
mpa
ny.
Adva
nced
Pho
tosh
op A
nd Il
lust
rato
r Te
chni
ques
.
Stud
ent D
esig
n Co
. Int
erns
hip.
Adva
nced
flas
h An
imat
ion
and
effe
cts
Grap
hic
Desi
gn IV
Grap
hic
Desi
gn V
Grap
hic
Desi
gn V
I
Spec
ial P
robl
ems
in G
raph
ic D
esig
n
Inte
rnsh
ip
Inde
pend
ent S
tudy
in G
raph
ic D
esig
n
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 100% 100% 33% 17% 100% 100%
1,1 TIPOGRAFíA 33%
1,2 HISTORIA 20% 33% 100%
1,3 DISEÑO 3D 17%
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 20%
3 IMPOSICIÓN 20%
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB 20% 70% 100% 17%
7,1 MULTIMEDIA 15%
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES 20% 15% 33% 100%
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET
12 HUECOGRABADO
13 FLEXOGRAFÍA
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 33%
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN 33% 17%
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 100% 100% 17% 50% 100%
30 INVESTIGACIÓN, PROYECTOS 17% 50%
31 MEDIOAMBIENTE, NORMATIVAS 100%
32 OTROS
75Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Rochester Institute of Technology
Adva
nced
Col
or M
anag
emen
t
Adva
nced
Imag
ing:
Res
tora
tion
and
Reto
uchi
ng
Colo
r Per
cept
ion
& An
alys
is
Data
base
Sys
tem
s M
anag
emen
t
Digi
tal F
ound
atio
ns
Digi
tal P
rintin
g Pr
oces
s
Fini
shin
g an
d Di
gita
l Im
posi
tion
Flex
ogra
phic
Pro
cess
Grav
ure
Proc
ess
Imag
e Pr
oces
s W
orkfl
ow
Imag
ing
for N
ew M
edia
Info
rmat
ion
Arch
itect
ure:
Pub
lishi
ng S
yste
ms
Ink
Chem
istr
y an
d Fo
rmul
atio
n
Inte
rnet
Mar
ketin
g
Lith
ogra
phic
Pro
cess
I
Lith
ogra
phic
Pro
cess
II
Mar
ketin
g an
d Sa
les
Med
ia B
usin
ess
Basi
cs
Med
ia D
istr
ibut
ion
and
Tran
smis
sion
Med
ia In
dust
ry A
naly
sis
Med
ia L
aw
Mul
timed
ia P
ublis
hing
Mul
timed
ia S
trat
egie
s
Netw
orki
ng IT
Cou
rse
Soho
Net
wor
king
New
Med
ia P
ersp
ectiv
es
New
Med
ia T
eam
Pro
ject
New
s Pr
oduc
tion
Man
agem
ent
Oper
atio
ns M
anag
emen
t
Prin
ting
Proc
ess
Cont
rols
Subs
trat
es a
nd P
rintin
g
Tone
and
Col
or A
naly
sis
Typo
grap
hy a
nd P
age
Desi
gn
Web
page
Pro
duct
ion
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO
1,1 TIPOGRAFíA 50%
1,2 HISTORIA 50%
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 20% 50%
3 IMPOSICIÓN 50%
4 PDF
5 PRUEBAS 20%
6 GESTIÓN DE COLOR 100% 100% 30% 70%
7 WEB 100%
7,1 MULTIMEDIA 50% 100% 25% 50% 50%
8 DIGITALIZACIÓN 30% 20%
9 TRATAMIENTO DE IMÁGENES 70% 33% 20% 100%
10 PREFLIGTH 20%
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET 70% 100%
12 HUECOGRABADO 100%
13 FLEXOGRAFÍA 100%
14 IMPRESIÓN DIGITAL 33%
15 TINTAS Y PAPEL 100% 30% 100%
16 PACKAGING 25%
17 ACABADOS 50%
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 33%
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN 33% 100% 60% 10%
21 CONTROL DE CALIDAD 70% 10%
22 JDF
23 FLUJOS DE TRABAJO 33%
VARI
OS
24 GESTIÓN COMERCIAL 50% 25%
25 GESTIÓN EMPRESARIAL 100% 25% 25% 50%
26 GESTIÓN DE DATO VARIABLE 100% 33% 25%
27 MARKETING 70% 50% 25% 25%
28 NUEVAS TECNOLOGÍAS 50% 30% 50%
29 EXPERIENCIA PROFESIONAL
30 INVESTIGACIÓN, PROYECTOS 50%
31 MEDIOAMBIENTE, NORMATIVAS 100% 40%
32 OTROS 100% 10%
77Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Ryerson University
Layo
ut a
nd T
ypog
raph
y I
Intr
oduc
tory
Pre
med
ia
Prin
ting
Proc
esse
s I
Estim
atin
g in
the
Grap
hic
Arts
Layo
ut a
nd T
ypog
raph
y II
Intr
o to
Ele
ctro
nic
Prem
edia
II
Prin
ting
Proc
esse
s II
Man
ufac
turin
g M
anag
emen
t for
Gra
phic
Ar
ts
Selli
ng in
the
Grap
hic
Arts
Bind
ing
and
Fini
shin
g I
Elec
tron
ic D
ocum
ent D
esig
n I
Inte
rmed
iate
Ele
ctro
nic
Prem
edia
I
Prin
ting
Proc
esse
s III
Bind
ing
and
Fini
shin
g II
Elec
tron
ic D
ocum
ent D
esig
n II
Inte
rmed
iate
Ele
ctro
nic
Prem
edia
II
Qual
ity C
ontr
ol in
Prin
ting
Man
agem
ent S
tudi
es I
Adv
Elec
tron
ic P
rem
edia
I
Prin
ting
Proc
esse
s IV
Man
agem
ent S
tudi
es II
Adv
Elec
tron
ic P
rem
edia
II
Prin
ting
Proc
esse
s V
Man
agem
ent o
f Wor
kflow
I
Man
agem
ent S
tudi
es II
I
Man
agin
g Ad
vanc
ed T
echn
olog
y I
Man
agem
ent o
f Wor
kflow
II
Man
agem
ent S
tudi
es IV
Man
agin
g Ad
vanc
ed T
echn
olog
y II
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 33%
1,1 TIPOGRAFíA 33% 33%
1,2 HISTORIA 33%
1,3 DISEÑO 3D
1,4 DIBUJO, PINTURA
2 MAQUETACIÓN 33% 50%
3 IMPOSICIÓN 25% 33% 20% 100% 33%
4 PDF 50% 50%
5 PRUEBAS 33% 50%
6 GESTIÓN DE COLOR 25% 50%
7 WEB 50%
7,1 MULTIMEDIA 50%
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES
10 PREFLIGTH 50%
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET 50% 20% 25% 50%
12 HUECOGRABADO
13 FLEXOGRAFÍA 25% 20% 25% 50%
14 IMPRESIÓN DIGITAL 50%
15 TINTAS Y PAPEL 50% 25%
16 PACKAGING 33% 20%
17 ACABADOS 100% 100%
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 25% 20%
19 COSTES Y PRESUPUESTOS 50% 25%
20 GESTIÓN DE LA PRODUCCIÓN 50% 25% 100% 20%
21 CONTROL DE CALIDAD 25% 100%
22 JDF 50%
23 FLUJOS DE TRABAJO 25% 20% 25% 10%
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL 100% 100% 50% 100%
26 GESTIÓN DE DATO VARIABLE 50% 25%
27 MARKETING 50%
28 NUEVAS TECNOLOGÍAS 100% 50%
29 EXPERIENCIA PROFESIONAL 100%
30 INVESTIGACIÓN, PROYECTOS 100%
31 MEDIOAMBIENTE, NORMATIVAS 25%
32 OTROS
79Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
The Art Institute of Pittsburg
Life
Dra
win
g.
Conc
ept D
evel
opm
ent
Typo
grap
hy
Hist
ory
and
Anal
ysis
of D
esig
n.
Digi
tal I
mag
e M
anip
ulat
ion
Grap
hic
Sym
bolis
m
Mix
ed M
edia
.
Adva
nced
typo
grap
hy
Elec
tron
ic d
esig
n
Digi
tal I
mag
e M
anip
ulat
ion
Desi
gn p
rinci
ples
.
Desi
gn m
arke
ting.
Digi
tal i
llust
ratio
n
Corp
orat
e id
entit
y
Dim
ensi
onal
des
ign
Art d
irect
ion
Desi
gn a
nd te
cnol
ogy
Inte
rmed
iate
illu
stra
tion
Desi
gn T
eam
pro
duct
ion
Foun
datio
ns o
f Ele
ctro
nic
Prod
uctio
n.
Grap
hic
illus
trat
ion
Cont
empo
rary
Typ
ogra
phy
Pack
agin
g Gr
aphi
cs
Edito
rial I
llust
ratio
n
Adve
rtis
ing
Desi
gn
Port
folio
Pre
para
tion
For G
raph
ic
Desi
gn.
Com
mun
icat
ion
Desi
gn
Web
Ani
mat
ion
Port
folio
Digi
tal I
llust
ratio
n II
Intr
activ
e Po
rtfo
lio D
esig
n
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 33% 100% 100% 50% 100% 20% 25% 33% 33% 50% 50% 50% 100% 33%
1,1 TIPOGRAFíA 50% 50% 20% 100%
1,2 HISTORIA 50% 100%
1,3 DISEÑO 3D 100% 33% 30%
1,4 DIBUJO, PINTURA 100% 100% 50% 33% 50%
2 MAQUETACIÓN 100%
3 IMPOSICIÓN 20%
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR 20%
7 WEB 50% 33%
7,1 MULTIMEDIA 50% 50%
8 DIGITALIZACIÓN
9 TRATAMIENTO DE IMÁGENES 100% 100% 50% 40% 20% 100%
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET
12 HUECOGRABADO
13 FLEXOGRAFÍA 20%
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL
16 PACKAGING 70%
17 ACABADOS 20%
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 20%
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL 50%
26 GESTIÓN DE DATO VARIABLE
27 MARKETING 100% 33%
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 33% 50% 50% 33% 50% 100% 33%
30 INVESTIGACIÓN, PROYECTOS 33% 25%
31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS
81Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
The College of New Jersey
Intr
oduc
tion
to G
raph
ic D
esig
n
Typo
grap
hy I
Wor
ds a
nd Im
age
Com
pute
rs fo
r Des
igne
rs
Iden
tity
(or A
GD 3
65 B
ook
Arts
)
Adva
nced
Typ
ogra
phy
3D G
raph
ic D
esig
n
Topi
cs in
Gra
phic
Des
ign
Inde
pend
ent S
tudy
in G
raph
ic D
esig
n
Inde
pend
ent R
esea
rch
in G
raph
ic
Desi
gn
Inte
rnsh
ip
G.D.
His
tory
/Issu
es
Desi
gn C
ente
r
GD8:
Sen
ior R
esea
rch
GD9:
Sem
inar
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 50% 50% 100% 100% 20% 20% 40%
1,1 TIPOGRAFíA 50% 100% 100%
1,2 HISTORIA 100%
1,3 DISEÑO 3D 100%
1,4 DIBUJO, PINTURA 50%
2 MAQUETACIÓN 33%
3 IMPOSICIÓN
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB
7,1 MULTIMEDIA
8 DIGITALIZACIÓN 33%
9 TRATAMIENTO DE IMÁGENES 33% 30%
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET
12 HUECOGRABADO
13 FLEXOGRAFÍA
14 IMPRESIÓN DIGITAL 80% 80%
15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 30%
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS
29 EXPERIENCIA PROFESIONAL 100% 100%
30 INVESTIGACIÓN, PROYECTOS 100%
31 MEDIOAMBIENTE, NORMATIVAS
32 OTROS
83Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
University of North Dakota
Com
pute
r aid
ed D
esig
n.
Adva
nced
app
licat
ion
of C
ADD
tech
-ni
ques
Prin
cipl
es o
f Gra
phic
Des
ign
and
Prin
t Pr
oduc
tion.
Tech
nolo
gy a
nd S
ocie
ty.
Web
Pag
e De
sign
PC H
ardw
are
& Em
ergi
ng T
echn
olog
ies.
Fund
amen
tals
of P
hoto
grap
hy.
Tech
nica
l Des
ign
Fiel
d Ex
perie
nces
in T
echn
olog
y.
Coop
erat
ive
Educ
atio
n.
Digi
tal P
hoto
grap
hy &
Imag
ing.
Adva
nced
Gra
phic
Des
ign
and
Prin
t Pr
oduc
tion.
Seni
or C
apst
one
Mul
timed
ia P
rodu
ctio
n.
Wor
ksho
p.
Grap
hic
Desi
gn S
oftw
are
and
Tech
nolo
-gi
es.
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 50% 25% 50%
1,1 TIPOGRAFíA
1,2 HISTORIA 25%
1,3 DISEÑO 3D 50% 100%
1,4 DIBUJO, PINTURA 50%
2 MAQUETACIÓN
3 IMPOSICIÓN
4 PDF
5 PRUEBAS
6 GESTIÓN DE COLOR
7 WEB 100%
7,1 MULTIMEDIA 100%
8 DIGITALIZACIÓN 100% 50%
9 TRATAMIENTO DE IMÁGENES 100%
10 PREFLIGTH
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
11 OFFSET
12 HUECOGRABADO
13 FLEXOGRAFÍA
14 IMPRESIÓN DIGITAL
15 TINTAS Y PAPEL
16 PACKAGING
17 ACABADOS
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 50% 25% 50%
19 COSTES Y PRESUPUESTOS
20 GESTIÓN DE LA PRODUCCIÓN 25%
21 CONTROL DE CALIDAD
22 JDF
23 FLUJOS DE TRABAJO
VARI
OS
24 GESTIÓN COMERCIAL
25 GESTIÓN EMPRESARIAL
26 GESTIÓN DE DATO VARIABLE
27 MARKETING
28 NUEVAS TECNOLOGÍAS 50%
29 EXPERIENCIA PROFESIONAL 100% 100%
30 INVESTIGACIÓN, PROYECTOS 100%
31 MEDIOAMBIENTE, NORMATIVAS 50% 50%
32 OTROS 100% 100%
85Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Resultados obtenidos
Aplicando esos porcentajes a los créditos de cada asignatura se obtienen los créditos que cada universidad asigna a cada Contenido Relevante. Cada universidad tiene un total de créditos distinto. Para poder comparar la dedicación que le dedica cada universidad a cada Contenido Relevante se calcula el porcentaje de tiempo que le dedica.
Utilizamos el ejemplo anterior para clarificar este aspecto.
Universidad de Pennsylvania. Programa de Graphic Communications Technology Asignatura de Premedia I.
Habíamos viso que la distribución de la asignatura Premedia I en los Contenidos Relevantes era:
PDF ..........................................25%
GESTIÓN DE COLOR ................25%
TRATAMIENTO DE IMÁGENES ...25%
DIGITALIZACIÓN ........................25%
Esta asignatura tiene 3 créditos con lo que los créditos que se dedican a cada uno de estos contenidos relevantes son 3 * 0.25 = 0,75
PDF ........................................................ 0.75 créditos
GESTIÓN DE COLOR .............................. 0.75 créditos
TRATAMIENTO DE IMÁGENES .................. 0.75 créditos
DIGITALIZACIÓN ...................................... 0.75 créditos
El Programa de Graphic Communications Technology tiene un total de 57 créditos (sólo se contabilizan los créditos de aquellas asignaturas que entran en el estudio) por lo tanto el porcentaje sobre el total del curso que esta asignatura asigna a cada uno de estos contenidos relevantes será: 0.75 / 57 *100 = 1,32 %
PDF .................................................................. 1,32%
GESTIÓN DE COLOR ......................................... 1,32%
TRATAMIENTO DE IMÁGENES ............................ 1,32%
DIGITALIZACIÓN ................................................ 1,32%
Sumando los porcentajes sobre el total del curso que cada asignatura dedica a cada Contenido Relevante se obtiene la distribución de tiempo que el programa dedica a cada Contenido Relevante
En este programa en concreto, Premedia I es la única asignatura que trata la temática referente a PDF; por lo tanto, el peso que este curso le dedica al contenido relevante PDF será de 1,32 %
Adjuntamos las tablas donde se resumen los porcentajes de tiempo dedicados por cada programa a cada Contenido Relevante. Estas tablas son el resumen de la Información Obtenida y la principal herramienta para el Análisis de los Resultados y las Conclusiones.
Para facilitar el análisis se ordenan los Contenidos Relevantes de estas tablas en función del porcentaje medio de tiempo asignado, llevándolo a cabo de forma independiente para cada familia de Contenidos Relevantes.
86 ITGT Instituto Tecnológico y Gráfico Tajamar
Resultados obtenidos
Group 1. Graphic Design
East
ern
Illin
ois
Univ
ersi
ty
Min
eapo
lis C
olle
ge o
f Art
&
Desi
gn
Nort
heas
tern
Sta
te
Univ
ersi
ty
Penn
sylv
ania
Sta
te
Univ
ersi
ty.
Plym
outh
Sta
te U
nive
rsity
The
Art I
nstit
ute
of
Pitts
burg
The
Colle
ge o
f New
Je
rsey
Univ
ersi
ty o
f Nor
th D
akot
a
Med
ias
(G.D
.)
PREI
MPR
ESIÓ
N
1 FUNDAMENTOS DE DISEÑO 5,1% 27,0% 11,8% 21,0% 26,0% 25,1% 23,5% 7,7% 18,4%
1,4 DIBUJO, PINTURA 45,8% 35,3% 13,0% 10,8% 2,9% 3,1% 13,9%
1,1 TIPOGRAFíA 20,3% 21,1% 5,9% 11,6% 2,1% 7,1% 14,7% 10,4%
1,2 HISTORIA 15,3% 8,8% 10,1% 9,6% 4,8% 5,9% 1,5% 7,0%
9 TRATAMIENTO DE IMÁGENES 13,9% 10,5% 13,2% 3,7% 8,2% 6,2%
1,3 DISEÑO 3D 10,2% 5,9% 4,3% 1,0% 5,3% 5,9% 9,2% 5,2%
7 WEB 2,9% 4,3% 12,9% 2,7% 6,1% 3,6%
7,1 MULTIMEDIA 0,8% 5,9% 0,9% 3,2% 6,1% 2,1%
2 MAQUETACIÓN 3,7% 2,9% 1,9% 1,3% 3,2% 2,0% 1,9%
8 DIGITALIZACIÓN 3,6% 2,0% 9,2% 1,8%
6 GESTIÓN DE COLOR 1,1% 5,9% 3,9% 0,6% 1,4%
3 IMPOSICIÓN 2,6% 2,9% 1,3% 0,6% 0,9%
5 PRUEBAS 1,1% 0,9% 0,2%
4 PDF10 PREFLIGTH
96,6% 57,3% 88,2% 88,7% 65,6% 76,7% 60,6% 51,0% 73,1%
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
14 IMPRESIÓN DIGITAL 14,1% 1,8%
16 PACKAGING 2,3% 0,3%
15 TINTAS Y PAPEL 1,1% 0,4% 0,2%
13 FLEXOGRAFÍA 0,4% 0,6% 0,1%
17 ACABADOS 0,6% 0,1%
11 OFFSET 0,4% 0,1%
12 HUECOGRABADO0,0% 1,1% 0,0% 1,3% 0,0% 3,5% 14,1% 0,0% 2,5%
CONT
ROL
DE
PRO
DUCC
IÓN
18 FASES DE PRODUCCIÓN 0,4% 2,1% 0,6% 1,8% 7,7% 1,6%
20 GESTIÓN DE LA PRODUCCIÓN 3,1% 1,5% 0,6%
19 COSTES Y PRESUPUESTOS21 CONTROL DE CALIDAD22 JDF23 FLUJOS DE TRABAJO
0,0% 0,0% 0,0% 0,4% 5,2% 0,6% 1,8% 9,2% 2,2%
VARI
OS
29 EXPERIENCIA PROFESIONAL 16,5% 5,9% 4,3% 18,8% 11,3% 17,6% 12,2% 10,8%
30 INVESTIGACIÓN, PROYECTOS 1,7% 17,9% 4,3% 4,2% 1,9% 5,9% 6,1% 5,3%
32 OTROS 4,6% 5,9% 0,9% 12,2% 3,0%
31 MEDIOAMBIENTE, NORMATIVAS 1,7% 6,3% 6,1% 1,8%
27 MARKETING 4,3% 0,5%
25 GESTIÓN EMPRESARIAL 2,6% 1,6% 0,5%
28 NUEVAS TECNOLOGÍAS 3,1% 0,4%
24 GESTIÓN COMERCIAL26 GESTIÓN DE DATO VARIABLE
3,4% 41,6% 11,8% 9,6% 29,2% 19,1% 23,5% 39,8% 22,2%
87Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Resultados obtenidos
Group 2. Graphic Communication
Appa
lach
ian
Stat
e
Univ
ersi
ty
Calif
orni
a Po
lyte
chni
c
Nort
h Ca
rolin
a Ag
ricul
tuta
l &
Tech
nica
l Uni
vers
ity
Penn
sylv
ania
Sta
te
Univ
ersi
ty (P
rintin
g)
Roch
este
r Ins
titut
e of
Te
chno
logy
Ryer
son
Univ
ersi
ty
Med
ias
(G.C
.)
PREI
MPR
ESIÓ
N
6 GESTIÓN DE COLOR 2,6% 1,7% 3,7% 3,4% 10,1% 2,6% 4,0%
9 TRATAMIENTO DE IMÁGENES 3,3% 2,8% 7,9% 1,5% 6,9% 3,7%
8 DIGITALIZACIÓN 10,7% 2,9% 3,0% 3,4% 1,4% 3,6%
3 IMPOSICIÓN 6,5% 2,6% 1,9% 1,5% 3,4% 1,7% 2,7%
7 WEB 0,9% 15,6% 2,6%
1,4 DIBUJO, PINTURA 0,5% 4,4% 1,3% 7,3% 2,6%
7,1 MULTIMEDIA 1,5% 0,5% 2,0% 1,7% 2,3% 2,4%
1 FUNDAMENTOS DE DISEÑO 13,0% 2,2% 2,2%
1,3 DISEÑO 3D 2,9% 8,0% 1,7% 2,2%
1,1 TIPOGRAFíA 6,3% 6,0% 3,9% 1,1% 2,1%
2 MAQUETACIÓN 2,2% 1,4% 3,4% 0,7% 2,9% 2,0%
5 PRUEBAS 1,6% 1,2% 3,9% 2,4% 2,9% 1,7%
10 PREFLIGTH 1,6% 2,6% 1,5% 0,7% 1,7% 1,3%
4 PDF 0,7% 1,3% 1,5% 3,4% 1,2%
1,2 HISTORIA 0,9% 1,9% 1,3% 1,1% 0,9%
42,3% 28,4% 40,7% 33,3% 37,7% 28,9% 35,2%
IMPR
ESIÓ
N
& PO
STIM
PRES
IÓN
15 TINTAS Y PAPEL 6,8% 8,0% 12,2% 5,9% 6,6% 2,6% 7,0%
13 FLEXOGRAFÍA 10,5% 4,9% 4,9% 6,9% 2,5% 4,1% 5,6%
11 OFFSET 7,2% 9,0% 0,5% 5,9% 4,3% 5,0% 5,3%
17 ACABADOS 0,7% 5,2% 0,5% 6,9% 1,3% 6,9% 3,6%
12 HUECOGRABADO 2,4% 2,9% 0,8% 1,7% 1,6%
14 IMPRESIÓN DIGITAL 4,0% 2,2% 0,5% 2,5% 1,2%
16 PACKAGING 2,9% 0,8% 1,8% 0,9%
31,7% 32,2% 18,5% 28,4% 18,9% 22,2% 25,3%
CONT
ROL
DE
PRO
DUCC
IÓN
20 GESTIÓN DE LA PRODUCCIÓN 1,3% 0,3% 3,7% 7,4% 2,6% 3,6%
19 COSTES Y PRESUPUESTOS 2,0% 6,2% 3,7% 2,5% 6,3% 6,7% 3,5%
21 CONTROL DE CALIDAD 2,7% 7,7% 2,5% 2,7% 4,3% 3,3%
23 FLUJOS DE TRABAJO 2,9% 7,2% 3,4% 0,8% 2,8% 2,9%
18 FASES DE PRODUCCIÓN 5,1% 1,2% 4,9% 1,1% 1,6% 2,3%
22 JDF 1,1% 1,7% 0,5%
14,1% 23,6% 7,4% 20,6% 11,0% 19,7% 16,0%
VARI
OS
32 OTROS 1,6% 24,6% 7,4% 3,7% 6,2%
25 GESTIÓN EMPRESARIAL 2,2% 3,0% 4,4% 3,9% 5,2% 3,6%
28 NUEVAS TECNOLOGÍAS 2,7% 6,3% 12,1% 3,1%
26 GESTIÓN DE DATO VARIABLE 1,6% 3,4% 1,5% 5,0% 2,6% 2,4%
31 MEDIOAMBIENTE, NORMATIVAS 0,3% 5,0% 2,9% 3,5% 0,9% 2,1%
27 MARKETING 3,1% 5,7% 1,7% 1,8%
30 INVESTIGACIÓN, PROYECTOS 3,7% 1,5% 1,7% 3,4% 1,7%
29 EXPERIENCIA PROFESIONAL 6,5% 3,4% 1,7%
24 GESTIÓN COMERCIAL 3,5% 2,5% 1,0%
12,0% 15,9% 33,3% 17,6% 32,4% 29,3% 23,4%
88 ITGT Instituto Tecnológico y Gráfico Tajamar
Análisis Resultados
Análisis de los resultados
Del estudio de los contenidos se aprecia que existen dos grupos claramente diferenciados: Un Grupo 1, que oferta titulación de Diseño Gráfico (Graphic Design); y un Grupo 2, que ofrece titulaciones en Comunicación Gráfica. El primer grupo centra la mayoría de sus materias en la parte creativa y preimpresión. El segundo grupo presenta materias que cubren todo el proceso gráfico con una cierta uniformidad. El análisis de los resultados se ha realizado de forma independiente para estos dos grupos.
La mayoría de los programas se ajustan fácilmente a una de estas dos clasificaciones, quedando los programas de North Carolina y Pittsburgh menos claros de asignación. Estos programas tienen una componente mayoritaria de preimpresión, pero tocan también ciertos procesos de producción. Se realizó la distribución en función del nombre del programa. El de Pittsburgh, denominado Graphic Design, se incluyo en el primer grupo de Diseño Gráfico, y el programa de North Carolina, denominado Graphic Communications, se contabilizó dentro del segundo.
Antes de analizar los resultados de ambos grupos por separado, resulta conveniente compararlos brevemente.
El subconjunto de diseño es sensiblemente mayor al grupo que abarca todo el proceso (8 programas frente a 6). Esto es más significativo si se tiene en cuenta que uno de los criterios para la elección de programas era que ofrecieran mayor variedad de procesos en sus programas según Print and Graphics Scholarship Foundation.
Incluso dentro de los programas del grupo 2, sólo CalPoly University, dedica mayor porcentaje a los contenidos referidos a procesos de impresión que a preimpresión.
Si comparamos la dedicación a los Contenidos Relevantes que se han agrupado dentro “otros”, los programas “Diseño Gráfico” dedican unos porcentajes de tiempo sensiblemente superiores a “Experiencia profesional” e “Investigación y proyectos” y sensiblemente inferior a “Nuevas tecnologías”.
89Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Análisis Resultados
Grupo1. Diseño Gráfico.
Es significativo el valor medio tan elevado dedicado a la tipografía (fuentes, legibilidad, historia de la tipografía, etc.) aunque varía mucho entre universidades.
Se dedica un porcentaje significativo a la parte Web y multimedia, lo que contrasta con el escaso tiempo asignado a nuevas tecnologías.
Hay una dedicación muy pequeña a la gestión de color y no aparece en ningún programa alusión alguna al formato PDF (generación, optimización, automatización, etc.).
La impresión digital es el único sistema de impresión que se analiza y, además, muy someramente.
Prácticamente no se dedica tiempo a estudiar el proceso de producción ni el control de calidad. Estos datos se pueden interpretar como una brecha importante entre la parte de diseño y la parte de producción del producto gráfico.
No se hace referencia en ninguno de los programas a la gestión, o trabajo con datos variables.
Se le dedica un tiempo considerablemente elevado a la experiencia profesional.
Grupo 2. Comunicación Gráfica.
En los Contenido Relevantes del apartado de preimpresión es significativo la dedicación de tiempo asignada a contenidos Web y Multimedia, la mayor si se suman ambos.
La gestión de color tiene un peso muy representativo
El PDF apenas se estudia, o al menos no se especifica como tal en la descripción detallada de los programas.
En la parte de sistemas de producción, se dedica un porcentaje elevado a las materias primas (tintas y papel principalmente) ya como asignatura específica o dentro de otras.
El sistema de impresión más relevante, por el número de horas dedicadas, es el de flexo pero sin diferencias significativas con el offset. Huecograbado e impresión digital están sensiblemente por detrás. Es destacable que se le dedica el mismo orden de magnitud al proceso de impresión digital en las asignaturas del grupo 1 en “Diseño Gráfico” que en los del grupo 2 “Comunicación Gráfica” donde se analiza todo el proceso gráfico.
Hay que considerar que desde el principio se excluyó a la serigrafía como contenido relevante propio. Cuando ocasionalmente ha aparecido alguna referencia a serigrafía en algún programa se ha catalogado dentro de “Otras temáticas”.
Se dedica poco tiempo al packaging, al menos según la descripción obtenida de las instituciones académicas. Esto puede ser debido a la existencia de programas específicos como es el caso de RIT que ofrece un Bachelor Degree en Packaging Science en otra facultad distinta, el College of Applied Science and Technology (http://www.rit.edu/cast/undergraduate-programs.php)
La dedicación a los acabados es muy dispar, algunas universidades les dedican una parte muy representativa (Pennsylvania y Ryerson) mientras que en otras tiene una dedicación reducida (North Caroline y Appalachian).
La asignación al JDF es prácticamente inexistente, sólo Ryerson y California Polytechnic hace una ligera mención en sus programas.
En la parte de producción, el aspecto más relevante es la estimación de costes y presupuestos.
Es significativa la dedicación a Dato Variable, principalmente en los programas de RIT y CalPoly University.
90 ITGT Instituto Tecnológico y Gráfico Tajamar
Conclusiones
Conclusiones del estudio
Las principales conclusiones obtenidas del estudio son las siguientes:
• Las universidades norteamericanas son más transparentes a la hora de mostrar los cursos, ofertados en muchas ocasiones con gran detalle. La dificultad en encontrar la información en instituciones europeas puede llevar a migración de posibles estudiantes hacia universidades norteamericanas.
• Existe una ruptura entre la parte de diseño y la parte de producción, dándose mayor relieve en la formación universitaria a la etapa creativa que a la productiva. La producción queda relegada, en ocasiones, a especialidades dentro de un curso más genérico; o a acciones formativas de corta duración, o seminarios específicos sobre materias concretas. Uno de los expertos remarcaba que estos cursos con un carácter más profesional son ofertados con frecuencia por asociaciones como por ejemplo PIA, más que por universidades.
• En general, se da muy poco peso a la enseñanza de software específico primándose más la parte de concepto, o la de integración de procesos. Se asume que el alumno ya sabe utilizar programas concretos o que los puede aprender por su cuenta, pero que no es la universidad el sitio para adquirir esta formación.
• El Diseño Web y multimedia no es una tendencia o nueva tecnología aplicada, sino algo actual que demanda una parte importante del tiempo.
• El proceso de impresión Offset ya no tiene la importancia de antaño. Ahora compite con la flexografía al mismo nivel, en cuanto al tiempo empleado en la universidad. El huecograbado tiene el mismo peso que la impresión digital, lo que supone un descenso importante del primero y un ascenso importante del digital. Es interesante la apreciación realizada por un experto referente a que el sistema Flexo está mucho más expandido en Estados Unidos que en Europa, con lo que la extrapolación de estos datos a España hay que hacerla con cierta precaución.
• Dentro de los procesos de impresión, se da mayor importancia a cómo interactúan las materias primas (tinta y papel) que al propio sistema específico.
• Los acabados mantienen su peso específico.
• Los profesionales que se quieran formar en el proceso gráfico van a necesitar unos conocimientos importantes de la componente industrial del proceso (gestión de costes, gestión de producción, aspectos empresariales, etc.), junto con cierto dominio en gestión de bases de datos para tratar dato variable.
• No se encuentra ninguna universidad que, por el momento, dedique un tiempo significativo al JDF
91Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Conclusiones
Posibles implicaciones para el profesorado español.
• Parece importante no centrar la formación en el campo gráfico hacia el uso de programas, ya sean programas de edición o retoque de imágenes como programas de generación de PDF u otros formatos, sino centrarse más bien en el valor añadido que puede aportar la parte creativa o la parte de integración de procesos.
• El dato variable va a tener un peso cada vez mayor y por tanto el profesorado tendrá que formarse en gestión de bases de datos. Es conveniente tener en cuenta el comentario de un experto que indicaba que en Estados Unidos existen bases de datos públicas que han facilitado el trabajo con dato variable no así en Europa, por lo que los datos obtenidos no son extrapolables directamente.
• En el mundo de la impresión, la necesidad de conocimientos químicos va a ser más necesaria. La interacción entre tintas y substratos adquiere mayor relevancia y disminuye la necesidad de conocimientos y experiencia en equipos específicos de producción.
• La flexografía va a crecer en comparación con el sistema Offset y, por lo tanto, se va a requerir un incremento del tiempo invertido para esa formación.
• Los formadores deben conocer los acabados para poder aportar una formación en profundidad en ese campo.
• La industria gráfica ha de verse como tal: como un proceso industrial; por lo tanto, se debe incrementar la formación en aspectos industriales como gestión de costes o de producción.
92 ITGT Instituto Tecnológico y Gráfico Tajamar
Conclusiones
93Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Referencias
Referencias
Walker & Sorce (Enero,2009) Correlates of Job Satisfaction of Early Career Employees in Printing and Publishing Occupations. Printing Industry Center, Rochester, NY
Frey & Christensen (Enero,2006) New Skills for DAM and Variable Data Printing Services. Printing Industry Center, Rochester, NY
PGSF (2010) 2010-2012 Directory of Schools. Print and Graphics Scholarship Foundation. Swickley, PA
European Commision (2009) Investing in the Future of Jobs and Skills. European Commision, DG Employment, Social Affairs and Equal Opportunities,
Callan, V. (2007) Understanding and resolving the skills shortages in the Australian printing industry. A National Vocational Educational and Training Research and Evaluation Program, Aelaide.
Steele, C. (2004). Digital publishing and the knowledge process. Obtenido el 1 de Diciembre 2010 de http://dspace.anu.edu.au/handle/1885/42088
94 ITGT Instituto Tecnológico y Gráfico Tajamar
95Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Anexo I
96 ITGT Instituto Tecnológico y Gráfico Tajamar
97Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Anexo I
Universities Information SummaryName of University Name of course Degree and full details
Appalachian State University Graphic Arts and Imaging Technol-ogy. GAIT.
BSc, Bachelor of science in graphic arts.
California Polytechnic Graphic Communications BSc, Degree in graphic communications.
Eastern Illinois University Bachelor of Fine Arts (BFA) in art with option in graphic design
Bachelor of Fine Arts (BFA) in art with option in graphic design
Mineapolis College of Art & Design Graphic Design BA.bachelor of art in graphic design.
North Carolina Agricultutal & Technical University
Graphic communications systems and technological studies.
BS.c, bachelor of science in printing and publishing.
Northeastern State University Graphic Design BA. Bachelor of Arts.
Pennsylvania State University Graphic Design BSc, degree in graphic design.
Pennsylvania State University Graphic Communications Technol-ogy GT (printing)
(AAS) associate of applied science degree.
Plymouth State University Graphic Design BFA (MINOR IN GRAPHIC ARTS.
Rochester Institute of Technology Bachelor of Fine Arts in Graphic Design
BFA degree, bachelor of fine art degree.
Ryerson University Graphic Communications Technol-ogy
Bachelor of Technology (BTech)
The Art Institute of Pittsburg Graphic Design BSc, Bachelor of science in Graphic design.
The College of New Jersey Graphic Design BFA degree,Graphic design.
University of North Dakota Graphic design technology. BSc, Bachelor of science in Graphic design Technology.
98 ITGT Instituto Tecnológico y Gráfico Tajamar
99Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Anexo II
100 ITGT Instituto Tecnológico y Gráfico Tajamar
Anexo II
BREVE DESCRIPCIÓN DE LAS MATERIAS QUE PODRÍAN INCLUIR LOS ELEMENTOS CLAVE
Prei
mpr
esio
n
1 FUNDAMENTOS DEL DISEÑO
FUNDAMENTALS OF DESIGN
DISEÑO GRÁFICO ELEMENTOS Y PRINCIPIOS DEL DISEÑO, CLASIFICACIONES, DISEÑO DE ENVASES, DISEÑO CORPORATIVO
GRAPHIC DESIGN, DESIGN PRINCIPLES, PACKAGING DESIGN, BRANDING, CORPORATE DESIGN
1,1 TIPOGRAFÍA TYPOGRAPHY TIPOGRAFÍA, HISTORIA DE TIPOGRAFÍA, FUENTES, LEGIBILIDAD
TYPOGRAPHY, HISTORY, FONTS, READIBILITY
1,2 HISTORIA HISTORY HISTORIA DE ARTE, DISEÑO, ART AND DESIGN HISTORY
1,3 DISEÑO EN 3D 3D DESIGN DISEÑON E 3D, CAD, REDERIZACIÓN
3D DESIGN, CAD, RENDERING
1,4 DIBUJO, PINTURA DRAWING, PAINTING
2 MAQUETACIÓN LAYOUT MONOPÁGINA Y MULTIPÁGINA CON INDESIGN, QUARK O SIMILARES
LAYOUT, SINGLE OR MULTI-PAGED, SOFTWARE USED: INDESIGN, QUARK, ETC.
3 IMPOSICIÓN IMPOSITION IMPOSICIÓN Y OBTENCIÓN DE FORMAS IMPRESORAS.
IMPOSITION, PRINT FORM GENERATION, CTP, ETC
4 PDF PDF CREACIÓN, EDICIÓN DE PDFs PDF´S GENERATION AND EDITING
5 PRUEBAS PROOFING PRUEBAS DIGITALES Y PRUEBAS DE PANTALLA
HARD PROOFING AND SOFT PROOFING
6 GESTIÓN DE COLOR COLOR MANAGE-MENT
TEORÍA DE COLOR, GESTIÓN DE COLOR, DISPOSITIVOS DE MEDIDA, ESPACIOS COLORIMÉTRICOS, PERFILES ICC
COLOR THEORY, COLOR MANAGEMNET, MEASUREMENT DEVICES, COLOR SPACE, ICC PROFILES
7 WEB WEB CREACIÓNY EDICIÓN DE DOCUMENTOS PARA LA WEB, XML, HTML, SOFTWARE: DREAMWEAVER, FLASH
WEB DOCUMENTS CREATION AND EDITION, XML, HTML, SOFTWARE: DREAMWEAVER, FLASH
7,1 MULTIMEDIA MULTIMEDIA MULTIMEDIA MULTIMEDIA
8 DIGITALIZACIÓN DIGITALIZTION CAPTURA DE IMÁGENES, ESCÁNER, FOTOGRAFÍA DIGITAL.
SCANNER, DIGITAL PHOTOGRAPHY
9 TRATAMIENTO DE IMÁGENES
DIGITAL IMAGING TRATAMIENTO DE IMÁGENES, CONVERSIÓN DE FORMATOS, PROGRAMAS DE RETOQUE COMO, PHOTOSHOP U OTROS, DIBUJO VECTORIAL, ILLUSTRATOR,
RETOUCHING, FORMAT CONVERSION, DIGITAL DRAWING, SOFTWARE: PHOTOSHOP, ILLUSTRATOR
10 PREFLIGHT PREFLIGTH SISTEMAS DE VERIFICACIÓN Y CHEQUEO DE ARCHIVOS, PROGRAMAS EMPLEADOS
FILE CHECKING, SOFTWARE USED
101Estudio comparativo de los contenidos relativos a la Industria Gráfica ofertados por Universidades Internacionales
Anexo IICo
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18 FASES DE PRODUCCIÓN GRÁFICA
PRINT INDUSTRY PROCESSES
DESCRIPCIÓN DEL PROCESO GRÁFICO,
STUDY OF ALL TEH PROCESSES INVOLVED IN THE PRODUCTION OF A PRINT PRODUCT
19 COSTES Y PRESUPUESTOS
COST ESTIMATION ESTIMACIÓN DE COSTES, PRESUPUESTOS, SOFTWARE UTILIZADO
COST ESTIMATION, BUDGETS, SOFTWARE USED
20 GESTIÓN DE LA PRODUCCIÓN
PRODUCTION MANAGEMENT
GESTIÓN, SISTEMAS DE CALIDAD, SEGUIMIENTO ORDENES DE TRABAJO, PLANIFICACIÓN, PRODUCCIÓN, ASIGNACIÓN DE RECURSOS
EQUIPMENT, QUIALITY CONTROL, PLANNING, SCHEUDLLING, PRODUCTION CONTROL, RESOURCES ASSIGNATION
21 CONTROL DE CALIDAD DE PROCESO
QUALITY CONTROL CONTROL DE CALIDAD EN EL PROCESO GRÁFICO
QUALITY CONTROL, QUALITY SYSTEMS
22 JDF JDF INTRODUCCIÓN A JDF, SISTEMAS COMPATIBLES, RELACIONES CON EL PROCESO PRODUCTIVO
JDF ENABLE SYSTEMS AND EQUIPMENT, ROL OF JDF IN PRODUCTION
23 FLUJOS DE TRABAJO
WORKFLOW TIPOS, GESTIÓN DE FLUJOS DE TRABAJO
DIGITAL WORKFLOW DEFINITION AND CONTROL, SOFTWARE RELATED
Impr
esón
n y
post
impr
esió
n
11 OFFSET OFFSET IMPRESIÓN OFFSET EN PLIEGO Y ROTATIVA, ELEMENTOS DE PREPARACIÓN, CONTROL DEL PROCESO Y DE LAS VARIABLES QUE INTERVIENEN, CONTROL DEL COLOR EN LA TIRADA
SHEE-TFED AND WEB OFFSET, MAKE READY, PRINT RUN, PROCESS CONTROL, PROCESS COLOR PRINTING, PROCESS VARIABLES
12 HUECO GRAVURE IMPRESIÓN EN HUECO, ELEMENTOS DE PREPARACIÓN, CONTROL DEL PROCESO Y DE LAS VARIABLES QUE INTERVIENEN, CONTROL DEL COLOR EN LA TIRADA
GRAVURE PRINTING, MAKE READY, PRINT RUN, PROCESS CONTROL, PROCESS COLOR PRINTING, PROCESS VARIABLES
13 FLEXO FLEXO IMPRESIÓN EN FLEXO, ELEMENTOS DE PREPARACIÓN, CONTROL DEL PROCESO Y DE LAS VARIABLES QUE INTERVIENEN, CONTROL DEL COLOR EN LA TIRADA
FLEXO PRINTING, MAKE READY, PRINT RUN, PROCESS CONTROL, PROCESS COLOR PRINTING, PROCESS VARIABLES,
14 IMPRESIÓN DIGITAL DIGITAL PRINTING IMPRESIÓN DIGITAL, CONTROL DEL PROCESO Y DE LAS VARIABLES QUE INTERVIENEN, CONTROL DEL COLOR EN LA TIRADA, CLASIFICACIÓN, TECNOLOGÍAS: ELECTROFOTOGRAFÍA, INKJET, ETC,
DIGITAL PRINTING, PRINT RUN, PROCESS CONTROL, PROCESS COLOR PRINTING, PROCESS VARIABLES, TECHNOLOGIES: ELECTROPHOTOGRAPHY, INKJET.
15 TINTAS Y PAPEL INK AND PAPER FABRICACIÓN, PROPIEDADES, ENSAYOS, EQUIPOS DE MEDICIÓN, MAQUINABILIDAD
PROPERTIES, MANUFACTURING PROCESS, TESTING DEVICES, RUNNABILITY
16 PACKAGING PACKAGING LA INDUSTRIA DEL PACKAGING, SOPORTES, TECNOLOGÍAS
PACKAGING INDUSTRY, SUBSTRATES, TECHNOLOGIES
17 ACABADOS FINISHING PROCESOS DE IMPOSICIÓN Y ACABADO, EQUIPAMIENTO, CORTE, PLEGADO, ENCUADERNADO, TROQUELADO, ESTAMPADO, ETC
IMPOSITION TECHNIQUES, EQUIPMENT, CUTTING, FOLDING, BINDING, DIE CUTTING, EMBOSSING, ETC…
102 ITGT Instituto Tecnológico y Gráfico Tajamar
Vario
s24 GESTIÓN
COMERCIALSALES MANAGEMENT
GESTIÓN COMERCIAL, VENTAS EN ARTES GRÁFICAS, TRATO CON CLIENTES
SALES, CUSTOMER RELATIONSHIP
25 GESTIÓN EMPRESARIAL
BUSSINESS GESTIÓN EMPRESARIAL EN LA INDÚSTRIA GRÁFICA
BUSSINES ADMINISTRATION IN THE PRINT INDUSTRY
26 GESTIÓN DE DATO VARIABLE
VARIABLE DATA MANAGEMENT
SOFTWARE EMPLEADO, MANJO DE BASES DE DATOS, GENERACIÓN DE DOCUMENTOS VARIABLES, OPTIMIZACIÓN
SOFTWARE USED, DATA BASE MANAGEMENT, GENERATION OF VARIABLE FILES FOR PRINTING, OPTIMIZATION
27 MARKETING MARKETING MARKETING Y PLANES DE NEGOCIO, PARA ARTES GRÁFICAS
MARKETING, BRANDING
28 NUEVAS TECNOLOGÍAS
NEW TECHNOLOGIES AND TRENDS
TECNOLOGÍAS Y TENDENCIAS EN LA INDUSTRIA GRÁFICA, NUEVOS MODELOS DE NEGOCIO
NEW TECHNOLOGIES AND TRENDS IN THE PRINT INDUSTRY, EMERGING BUSINESS MODELS
29 EXPERIENCIA PROFESIONAL
WORK EXPERIENCE PRÁCTICAS EN EMPRESAS, CREACIÓN DE PORTFOLIO, HABILIDADES DE COMUNICACIÓN, LIDERAZGO, ETC
INTERNSHIP, CO-OP, PORTFOLIO, LEADERSHIP, COMMUNICATION SKILLS
30 INVESTIGACIÓN, PROYECTOS
RESEARCH, PROJECTS
TRABAJO DE INVESTIGACIÓN, PRYECTOS FINALES
RESEARCH, CAPSTONE, SENIOR PROJECT, ETC
31 MEDIOAMBIENTE, NORMATIVAS
ENVIRONMENT, STANDARDS
MEDIOAMBIENTE, SEGURIDAD E HIGIENE, NORMATIVAS, ASPECTOS LEGALES, COPYRIGHT
ENVIRONMENT, HELTH AND SAFTY, LEGAL ISSUES, NORMS ANS STANDARDS, COPYRIGHT
32 OTRAS TEMÁTICAS
OTHER TOPICS OTROS TEMAS NO TRATADOS EN APARTADOS ANTERIORES
DIFFERNT ISSUES NOT INCLUDED IN PREVIOUSE TOPICS
Anexo II