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8/18/2019 Lumadisplayadtechlandscape2010 12-31-101230165213 Phpapp02
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Performance
Video / Rich Media
Targeted Networks / AMPs
Horizontal
Vertical / Custom
Mobile
ExchangesDSPs
Publisher
Tools
Data Suppliers
Ad Servers
DMPs and DataAggregators
Measurementand Analytics
CreativeOptimization
AgencyTrading Desks
Ad Networks
Media Planningand Attribution
Verification /Privacy
Ad Servers
Retargeting
Media Mgmt Systems and Operations
Sharing Data /Social Tools
SSPs
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Tag Mgmt
Agencies
Denotes acquired company Denotes shuttered company