NCLR Fellow Internal Familia Building Project Michael Hernandez

About Me• Michael Hernandez• Attend The University of

Texas at Austin• NCLR Fellow• Southwest Key Programs• Communications Department

Fast Facts about Southwest Key Programs

• Founded in 1987 by Dr. Juan Sanchez• Mission Statement

Opening doors to opportunity so individuals can achieve their dreams

• National non-profit that operates 60+ programs including juvenile justice and family programs, safe shelters for immigrant children, schools, and community-building initiatives

• Over 4,000 employees nationwide• Our national headquarters office is

located in Austin, Texas• Southwest Key Programs is 3rd largest

Hispanic non-profit in the US

Fast Facts about Southwest Key Programs

What is the Problem?• How can we increase employee engagement

across Southwest Key?

What’s the Big Deal?• Company Culture

Importance of Employee Engagement• In this rapid cycle economy, having a high-performing workforce is essential for growth and survival. • A highly engaged workforce can increase innovation, productivity and customer service, while reducing costs related to hiring and retention.

Executive Thoughts on Employee Engagement• These are among the findings of a new Harvard

Business Review Analytic Services report of more than 550 executives around employee engagement.

Solution.•Organize, promote, and moderate an Ask Me Anything Campaign.

Project Timeline

Week 1

• Research AMA’s• Secure cabinet member for AMA

Week 2

• Devise internal promotional campaign • Initiate work order for marketing collaterals

Week 3

• Ship promotional items

Project Timeline

Week 4

• Begin internal online promotion

Week 5

• Moderate AMA • Evaluate effect of AMA

Week 6

• Prepare NCLR Report• Present NCLR Report

Employee Feedback• “I have been with SWK for 19 years and am still as motivated as

I was when I first started in 1997.  I have been able to see a lot of "Firsts" things and activities we have implemented. I think this was a great platform for staff to feel some type of connection to Dr. Sanchez, our founder.” – Cynthia

• “In regards to the concept, I thought it was a great idea. I’ve met Dr. Sánchez, but a lot of others have not, therefore this was a great opportunity to have some sort of a conversation with him. I know he is very busy, so him taking the time to listen to his staff was very nice of him. Please let him know he is a great example to all of us and we appreciate what he does.” – Gabriella

SharePoint Posts

Week 1 Week 2 Week 3 Week 4 Week 5 Week 60

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Normal PostsAMA Posts

AMA Question Breakdown• General/Positive Questions & Comments: 40%

• Questions About Future Plans for Expansion: 13%

• Questions About Employee & Company Policy: 47%

Recommendations• More events throughout the year• Add an hour to each event• Have different cabinet members participate• Certain topics to be discussed at certain events• Have a live video feed