Strategy Plan for the SME Potvorszki Trans

Consultant: Papp JuditAssociate professorAuthor: Timea PotvorszkiCommerce & Marketing in English

Table of content The Reason Analyses Strategies (Nr 1. & Nr 2.) Offline comm. Online comm. Summary Answers to the questions

The Reason Problems

Economic factors Political regulations Social factors Plazastop Communication

Analyses SWOT BCG matrix Ansoff matrix STP Marketing mix Competitors STEEP revealed the solution

Strategies Strategy Nr 1 Startegy Nr2 B2B (reasons)

construma time: until summer future acts: best possible vehicle, another

site,

Offline communication Outdoor Local newspaper Business card

Online communication E-business card Social Media (Facebook, LinkedIn)

Google AdWords – practicing

Webpage – costs, desing, partners

Summary

Cope with the difficulties Strategy 1, 2 Communication Future expectations according to the

new startegy and steps towards the consumer awareness

Questions

Thank you for your attention!