Date post: | 14-Apr-2017 |
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Education |
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NESPRESSO
By : MOHAMMED HAKAMI
TUTOR: GERRY MC CANN
Nespresso is a Swiss coffee machines and capsules making company, which belongs to the Nestle group and presented in almost 60 c0unties , It was
established in 1986 having these revolutionary ideas about capsules
that have various verities of flavours creating perfect cup of
rich tasty coffee.
FACTS AND FIGURES- The company got more than 9.500
employees worldwide- Over 50% of the club members got to
know Nespresso through friends and family.
- 80,000 customers visit Nespresso website's every day
- In 2005, George Clooney was chosen as the ambassador’s bran
- Over 3 millions fans in facebook - In 2013, over 84% of Nespresso’s
coffee was sourced through the Nespresso AAA Sustainable Quality
Program- An estimation of 1-2% of the world’s
best green coffee crop meets the Nespresso particular taste, aroma
profiles and quality standards-
BUSINESS PRINCIPLESNespresso had a clear future
vision: Integrity, honesty, respect, fair dealing and full
compliance with the law. However, The Nespresso
concept has redefined and revolutionised the way millions of people enjoy their espresso
coffee today.
Bibliography http://www.nestle-nespresso.com/about-us/facts-and-figures
httpwww.corriereuniv.itcmswp-contentuploads201302Schermata-2013-02-21-a-14.06.42.png
httpbrandednoise.com20130706nespresso-an-unsustainable-business-model
httpwww.applianceretailer.com.au201301grgdlcvcyb#.VNz5DfmsWSo
https://www.nespresso.com/pro/ie/en/pages/coffee_expertise