Date post: | 14-Feb-2017 |
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HelloI’m John and this is your team
Delivering creative solutions for commercial challenges
BriefProject CAL
Create a suitable brand name for STAR Commerical Academy’s new Academy.The name will be, easily recognisable and assoicated with the current brand.
The name should be easy and quick to use and have a connecion to the curent brand od STAR.
ApproachProject CAL
Sleek, Bold and Recognizable:
“speak for itself”Champion Academy Learning , the brand name abbrevation CAL. Makes the brand memorable and easily recognizable Do let the brand name speak for itself .
Start here..Remember..
You are already a brand.
I have seen your brand before, but I haven’t seen your new extension and I am relying your brand
to tell me what it is..“speak for itself”
Project CAL
CH
AM
PIO
NS ACADEMY
L E A R N I NG
C
HA
MPI
O
NS ACADEMY
L E A R N I N
G
CH
AM
PI O
N S A C A D E MY
L E A R N I N G
CHAMPIONSNETWORK ACADEMY
CHAMPIONSLEARNING ACADEMY
Next steps?Project CAL
Feedback...
Let us know your views and opinions, ask questions, this is your brand exten-sion.
Let’s be single minded in our direction and get everyone on board at the beginning.
Contact:John Graham FCSDManaging DirectorMobile: +44 (0) 7831 859 672Email: [email protected]
Partner offices in:
Norway www.addekor.no
Singaporewww.dpcdesign.com
John Graham FCSD
Creativepool
Google+
ADCreative London
@johnadcreative
Delivering creative solutions for commercial challenges