ABOUT S-WIFI
20,000,000 active users and more
3,500 hotpots 400 locations 15 cities & provinces
S-wifi in Vietnam Market
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I.
2015 2016 2017 (unit: million)
+ inventory
User Inventory
Inventory User Inventory User
1 5
2,5 10
4,5 12
Opportunity to approaching 1/3 internet users in Vietnam
20,000,000 active users and more
3,500 hotpots 400 locations 15 cities & provinces
I
ABOUT S-WIFI
Inventory
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Total satisfied through access internet
Friendly with Splash page and landing page
S-wifi Users satisfied with Free S-wifi ABOUT S-WIFI
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I
ABOUT S-WIFI
REAL AUDIENCE
Who are Wifi Users?
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I.
Youth – Student Age: 18 - 22
Doctor/ Patient/ Patient’s Home/Parents with kids Age: Un-define
Youth/ Officer Age: 16+
Business Person/Traveler Age: 16+
Coffee Shop University Hospital Airport
ABOUT S-WIFI
30%
36%
18%
16%
18-24
24-34
35-44
44+
12% 3% 85%
46% 54%
Device
Gender
Age
Who are Wifi Users?
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I.
Basic Insights Collected & profile user
100% connected everywhere
63% 18 to 34 years
60% Are males
18-34
Age
28% 18 to 24 years 45% 25 to 34 years
15% 36 to 45 years 12% More than 45 years
60% Android Users
25% iOS 15% other
85% Using a mobile device
Peak Hours are 8 am to 10 pm
ABOUT S-WIFI
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I
ABOUT S-WIFI
Youth Family Public
Frequency
Online time
2:00 20’ 45’
80% using wifi everyday
90% using wifi 1 time / 2 weeks
80% using wifi 1 time / 3 weeks
Average using 2 hours per time
Average using 20 minutes per time
Average using 45 minutes per time
Basic Insights Collected
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IV
ABOUT S-WIFI
Demographic Device Ownership, Gender, Age, Income.
Technographic Device Ownership, Device Usage Pattern, Device Characteristics: type, price, OS...
Geographic Location Proximity Patterns
Behavioral Interest - Content Consumption Intent - Mobile Ad Interaction
Audience Personal
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I.
Wifi Ad Solution
WIFI IS
INTERNET LOCATION
ONLINE CONSUMER
SMARTPHONE IS
ONLINE ADVERTISING
LOCATION BASE
MOBILE MARKETING
II.
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S-wifi signal Login See an advertising Getting connected Landing page
Re login 60 minutes
User Journey on the splash portal
Connect Login Click to Ad Explore Brand Platform
Wifi Ad Solution
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II.
SSID name: Free S-wifi
Login to
Interval expires: 60 minutes
Banner/ Poster
Download App
Watching TVC
Complete form/survey
Claim voucher
Play game Use internet
How Does It Work ? Wifi Ad Solution
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II.
What advertiser can do?
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Type of ad product II.
more and more new Ideas
http://demo.s-wifi.vn/banner-type/
Scratch banner Drive to store Animation banner
Wifi Ad Solution
Type of ad product
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II.
OUR SOLUTION
1. Wifi Ad + Social
2. Wifi Ad + Email + Mobile
3. Wifi Ad + Drive to Store
• Awareness • Increasing recognition, interactive
• Engagement • Loyalty
4. Wifi Ad + Location base
5. Wifi Ad + Retargeting
6. Wifi Ad + Retargeting on omni-channel
• Purchase • Loyalty
• Awareness • Loyalty • Remind user
• Discovery • Engagement • Loyalty
• Awareness • Loyalty • Remind user
The New Way To Communication III.
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SSID name: Free S-wifi
Login to
Interval expires: 60 minutes
Banner/ Poster
Watching TVC
Complete form/survey Claim voucher
Play game Use internet
OUR SOLUTION
1. Wifi Ad + Social
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III.
Get Message/get voucher, code
discount
Use Internet, Report with
Impression & Cick Register
No
Yes
Get code discount via email/SMS Report with data
Use discount code Yes End
Login to
Send email/ SMS
Serve
2. Wifi Ad + Email + Mobile OUR SOLUTION
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III.
SSID name: Free S-wifi
Login to Banner/ Poster
Watching TVC
Complete form/survey Claim voucher
Play game
3. Wifi Ad + Drive to Store
Store online
Map to Store Offline Store Offline
OUR SOLUTION
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III.
E-commerce site
4. Wifi ad + Location Base OUR SOLUTION
Get message from saleman Banner/ Poster offline
Login wifi Get
Message Action Share
Sharing
Get message Promotion Register/Screenshot Get voucher/discount code/….
Offline Purchase Save code
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III.
WiFi Events Types
We Enable Brands To Be Successful
Exhibition / Fair
Events
Art Performance
Activation
Conference
Special event
OUR SOLUTION
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III.
Wifi Ad for event OUR SOLUTION
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III.
Get Message Send email to join
event
Get remind for the event
Add calendar
Yes
End
Login to
Send email/E-invitation
Join the event
Login FB To check in/
Share
Use internet; Report
impression, click
Use internet; Report Email
Use internet; Report
impression/click
Use internet; Report
No
Yes Yes
No No
Login to User
User
http://demo.s-wifi.vn/quytest/calendar
OUR SOLUTION
6. Wifi marketing & Retargeting on Omni-channel
O…
B…
B…
A…
A…
F…
M…
Laptop
Tablet
Smartphone
Normal users Access to wifi S-Wifi society users S-Wifi society users
Targeted S-wifi Users connected to Internet through any wifi system
Retargeting
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III.
New channel
On – Site Experience
Powerful channel
Real time
Full Content No competitor
Right
audience
Relevant content Right Touch-point
Multi type of interactive
Advertising
Full
advertising
Digital promotion Interactive
game
Proximity Survey External link
Right location
OUR SOLUTION
Strength
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III.
Engagement
Discovery
Standard Slider
Animations
Video
Scratch effect
Mini Game
Shake Selfie Interactive
Video Call
Lucky
Draw
Voucher
Banner Types
Survey
Type banner OUR SOLUTION
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III.
OUR SOLUTION
1. Wifi Ad + Social
2. Wifi Ad + Email + Mobile
3. Wifi Ad + Drive to Store
• Awareness
• Increasing recognition, interactive
• Engagement
• Loyalty
4. Wifi Ad + Location base
5. Wifi Ad + Retargeting
6. Wifi Ad + Retargeting on omni-channel
• Purchase
• Loyalty
• Awareness
• Loyalty
• Remind user
• Discovery
• Engagement
• Loyalty
• Awareness
• Loyalty
• Remind user
The New Way To Communication
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III.
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BRANDS MAY SUIT
FMCG F&B Education Electronics Technology
Pharmacy Heath care Medical Service
FMCG F&B Real Estate Automobile Banking Game
Banking Real Estate Automobile Tourism Hotel& Restaurant Game
III.
Coffee Shop University Hospital Airport
OUR SOLUTION
DEDICATED Monthly reach 90,000 -180,000 visits.
P A C K A G E S
CPC
CPV
CPA
CPI
DCD
CPC Drive traffic to website, microsite, fan page, etc... CPV Increase exposure of TVC
CPA Collect data, survey about products / brands. Acquire registration for event, sampling. CPI Acquire installation of mobile app.
B A N N E R S
FORMAT Fullscreen
SIZE 640 x 960 px, < 150 Kb
QUANTITY Maximum 5 banners /
campaign SUPPORT
Support interactive banner
DEMO http://demo.s-wifi.vn/banner-
type/
S-WIFI QUOTATION
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III.
OUR SOLUTION
WIFI MARKETING TARGETING
BUYING METHOD
TIME IMPLEMENT METRICS THIRD PARTY TRACKING
(GOOGLE SORTLINK)
UNIT FROM TO IMPRESSION CLICK VIEW (15s)
CTR UNIQUE
USER CONVERSION
RATE CLICK LINK
UNIVERSITY
PHASE 1: survey Age: 20+, AB CPC 5-Dec-16 10-Jan-17
308,560
149,296 48.38%
99,136
48.38%
129,189
https://goo.gl/tpuC8m+
PHASE 2: Video 15s Age: 20+, AB CPV 19-Dec-16 15-Jan-17
113,673
29,904
35,521 26.31%
32,987
31.00%
35,260
https://goo.gl/S51Va4+
PHASE 2: Video 32s Age: 20+, AB CPV 23-Dec-16 15-Jan-17
108,401
38,597
37,519 35.61%
33,099
35.00%
27,534
https://goo.gl/ANiaYN+
PHASE 3: Scratch banner Age: 20+, AB CPC 28-Dec-16 15-Jan-17
90,324
47,643 52.75%
21,512
52.75%
42,605
https://goo.gl/R5XuCk+
All 5-Dec-16 15-Jan-17
620,958
265,440
73,040
186,734
234,588
Implement Metrics & Third Party Tracking
Demo Report Final
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III.
OUR SOLUTION
90,324
47,643 42,605
21,512
Impression Click Sortlink Unique user
Impression: 90,324
Clicks : 47,643
CTR: 53%
Data: 21,512
Tracking by Account online
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III.
IV. CASE STUDY
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Link: http://demo.s-wifi.vn/banner-type/
THANK YOU !
Contact: Bella Phạm – Account Manager; Mobile: 0902756582; Email: [email protected] www.s-wifi.vn 2/17/2017 48