Post on 16-Feb-2017
transcript
Products Spotify Premium vs.
Spotify Free Spotify Family Features:
Spotify Running Spotify PlayStation
Financial Info
Freemium Model Primary Profit:
Streaming subscriptions▪ $1.08 billion (2014)
Advertising placements▪ $108.07 million (2014)
Costs: Spotify pays 70% to rights holders Per-play payout range = $.006 - $.0084 Paid $973.1 million on royalties and distribution (2014)
Losses: Operating Loss = $187 million (2014)
Raised: $400 million in investment
History of the Company – Part 1
Founded by Daniel Ek & Martin Lorzenton
2006: Developed by a team in Stockholm, Sweden
2007: Released its first public beta 2008: Official launch of Spotify 2009: Announced security flaw 2010: Sean Parker is recruited to
assist
History of the Company – Part 2 2011: Finally launches in the US 2012: 4 million paid subscribers 2013: Launched in App, Google
Play, & Windows Phone Stores 2014: Swift removes music from
Spotify 2015: Partnership with Sony
What’s Hot
Cheap subscription for all-access pass to any music you want ~ 30 million tracks Premium, Free, Family
New features and integration PlayStation Music Spotify Running Social Media integration
Acts like an Internet radio service while allowing users to sample complete catalogue
Artificial music intelligence through data analysis
Service gives the impression that the music is already on your hard drive
Secret Sauce
Competition Streaming
Services: Apple Music Google Play
Music Tidal Rhapsody
Radio: Pandora
Social Network: SoundCloud 8Tracks